The development of the digital content industry is the key factor affecting the international competitiveness. However, there are still lots of problems and difficulties, and the most important of them is the cultivation of professional talents. The first purpose of this research is surveying the demand and supply and the gap between domestic digital industry and the cultivation of digital content talents. Second, explore the relative effect between the third party software vendors and the output of whole digital content industry. Through causal analytical method to find out problems and interviewing experts to establish the model of digital content service quality gap. Furthermore, use questionnaires to prove the hypothesis. After doing the research, we found out that digital content industry is different from general industry. There are four players, including the students, training organization of digital learning, factories of tool software develop and digital content service industry. And it truly have some gap between each player. First, the service that training organizations provide is discord from students¡¦ feeling. Second, services that students actually receive is different from they knew in the beginning. Third, students¡¦ cognition of software¡¦s price is disagree with the supplier. The result of research can be put in use of plan and execution. It not only can save the training time and human resources but increase the strength of training talents and is helpful to international development.

Title: Using the GAP Model of Service Quality in the FITcentrum Chrudim. Objectives: The aim of this thesis is to analyze through GAP model the causes of the gaps that exist between the various levels of interaction in the process of providing services in the FITcentrum Chrudim. Based on the results was assessed the state of the organization and the solution was designed to achieve a higher quality of service and higher customer satisfaction. Methods: For the research is used GAP model of service quality, model of five gaps. Individual gaps were investigated using questionnaires designed for customers and staff of fitness center, semi-structured interview with the owner of fitness and self-observation. Results: The results of research are illustrated using the method of classification crosses, tables and graphs. The obtained dates helped to identify the services, what can be improved and to find the gaps in communication between employees and on the basis of this are set recommendations, how existing deficiencies minimize or completely removed. These results help to achieve a higher quality of providing services and enjoyment of the customers. Keywords: sports service, service quality, customer satisfaction, GAP model of service quality, FITcentrum Chrudim

Title: Service Quality GAP Model - Holmes Place Premium Club Anděl Goal: The aim of this thesis is using service quality GAP model to analyse the causes of the gaps in the process of providing services that Holmes Place Premium Club Anděl offers to its clients. Based on these analyses to make specific recommendations on how to minimize these gaps and improve the quality of services provided. Methods: Service quality GAP model was used as a method for the thesis. The gaps were analysed using a questionnaire survey among the management and employees, personal interviews with the management team and own observations. Results: The results of the analyses are presented by classification crosses, tables and graphs. Based on the analyses there are offered certain suggestions on how to eliminate eventual deficiencies, and thus improve the quality of services provided. The results revealed major shortcomings in the gap 4 (fulfilment of marketing promises marketing communications), and prioritizing the importance of sales at the expense of service quality. Keywords: fitness and wellness, services, sports services, service quality, service quality GAP model, Holmes Place Premium Club Anděl Powered by TCPDF (www.tcpdf.org)