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The digital content industry has the indicator meaning of developing knowledge economy and digital economy, and is the important driving force to sustain the next wave of upgrading and transforming industry in Taiwan. The digital content industry is the high added value industry for knowledge type, which owns huge business opportunity and development¡¦s potentiality. So, Taiwan government puts relevant resources into it actively in order to assist the development of the digital content industry, and expect it could drive the development of it by means of balancing the development of Taiwan islands. This research builds up the frame work of digital content industry in reference to ecological model proposed by scholars on basis of ecological theory. It transforms the traditional analysis of industry into the one with view point of ecological development to observe the development of digital content industry. Among the ecology of the digital content industry, includes the environment of industry¡¦s development¡Bcurrent operation situation of companies and industry¡¦s ecology constituted by the relation among companies. Take digital content industry in southern Taiwan for example to investigate the current development of it. This research had interview with experts first before proceeding questionnaire. Through the relevant materials collected by interviewing experts and in accordance with the investigation of quantification from said questionnaire, find out as to the ecology of digital content industry, what company most satisfy is the company¡¦s operation. The following is the relation among companies. But the most unsatisfactory part to them is the environment of industry¡¦s development. This research constructs the ecological model of digital content industry and analyzes the ecology of it. Hopefully it could be the reference of following study of digital content industry and in the meantime provides industry the suggestion of orientation and strategy.

Abstract Taiwan government identified the Digital Content Industry (DCI) to be one of the ¡§Strategic Industries¡¨ in 2002, and the Animation Industry is the principal industry of the DCI. With the continuing changing industrial environment, Taiwan animation corporations are facing the business transformation from OEM to brand creation in recent years. This research focuses on finding out the development models of Taiwan animation corporations, investigating the industrial opinions to propose the development strategies of Taiwan animation industry, and examining the principal development strategies of the animation industry in U.S.A, Japan, Canada, and Korea. To implement this research project, I first propose two frameworks for research exploration and then interview the managers of the six representative Taiwan animation corporations which are WANGFILM, CGCG, SMEC, TVBEAN, CMPC, DIGIMAX as case studies. I propose a framework for exploring the development models of the animation corporation by integrating the interaction of four perspectives including the growth process of the corporation, the change process of the corporation, the position of the corporation, and the operational strategies on the important animation projects of the corporation in recent years. I collect the data of these cases to analyze the development models by examining the evolution of the corporations in last five decades. In the ending of chapter four, I examine these development models to find out existing corporate transformation problems and industrial constraints. I investigate the industrial opinions to propose the development strategies of Taiwan animation industry and corporations by an integrated framework examining native existing industrial resources and constraints, and native corporate sustentative competitions and challenges facing the business transformation from OEM to brand creation. In the ending of chapter five, I integrate the results of the interview analysis to propose the integrated development strategies for Taiwan animation industry and corporations. I examine the principal development strategies on the animation industry of the four leading countries, such as U.S.A, Japan, Canada, and Korea. It will refer to how to develop a well-competitive animation industry for Taiwan government. Finally, I propose Taiwan animation corporations some suggestions to how to seek outside resources and to succeed in integrating these resources for achieving their business transformation purposes from OEM to brand creation. Key word¡GDigital Content, Digital Content Industry, Animation,Animation Industry, Development Models, Development Strategies

京都大学 / 0048 / 新制・論文博士 / 博士(情報学) / 乙第13046号 / 論情博第93号 / 新制||情||107(附属図書館) / 33038 / 京都大学大学院情報学研究科社会情報学専攻 / (主査)教授 田中 克己, 教授 吉川 正俊, 教授 髙橋 豊 / 学位規則第4条第2項該当 / Doctor of Informatics / Kyoto University / DFAM

Este trabajo de investigación indaga sobre el impacto de las acciones para crear engagement de marcas de bebidas alcohólicas reflejadas en la intención de compra mediante Instagram en los jóvenes de 18 a 35 años sobre la intención de compra del consumidor. Este estudio analiza los datos tomados de 323 usuarios existentes de la red social Instagram, mayores de edad y que consumen bebidas alcohólicas. Además de entrevistas a profundidad tanto al público objetivo como a profesionales y un focus group. La investigación fue realizada en Lima. Los resultados de la investigación indican que el contenido digital en la red social Instagram esta significativamente relacionado con la creación de engagement y la intención de compra de marcas de bebidas alcohólicas. Además, demostrar que la el engagement actúa como un mediador parcial entre el contenido digital en la red social Instagram y la intención de compra de los consumidores en el punto de venta. Las conclusiones extraídas de este estudio implican que las plataformas de redes sociales se han vuelto la herramienta ideal para conectar con el consumidor y mucho más rentable que el marketing tradicional al que estamos acostumbrados. Hoy en día, el contenido mostrado por las marcas en Instagram es muy relevante para los consumidores y depende de la calidad de este para poder establecer una conexión genuina con los consumidores e impulsar su intención de compra en el punto de venta. Los estudios futuros deben considerar seguir investigando las nuevas plataformas digitales que aparecen día a día y poder medir cuál de estas es la que tiene un mayor alcance a los intereses de los consumidores. / This research investigates the impact of actions to create engagement of alcoholic beverage brands reflected in the purchase intention through Instagram in young people between 18 and 35 years old on the consumer's purchase intention. This study analyzes data from 323 existing users of the Instagram social network, who are over 18 and who consume alcoholic beverages. In addition to in-depth interviews with the target audience, professionals and a focus group. The research was conducted in Lima. The results of the research indicate that the digital content on Instagram social network is significantly related to engagement creation and purchase intent of alcoholic beverage brands. Furthermore, demonstrating engagement acts as a partial mediator between digital content on the Instagram social network and consumers' purchase intent at the point of sale. The conclusions drawn from this study imply that social networking platforms have become the ideal tool to connect with the consumer and much more cost-effective than the traditional marketing we are used to. Today, the content displayed by brands on Instagram is highly relevant to consumers and depends on the quality of this content in order to establish a genuine connection with consumers and drive their purchase intent at the point of sale. Future studies should consider further research into the new digital platforms that are emerging daily and measure which of these has the greatest impact on consumer interests. / Trabajo de investigación

Yes / The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives (why), strategies (how), and tactics (what) on Twitter. We first integrate B2B advertising and social media research on companies’ content objectives, strategies, and tactics. Then, using qualitative analyses, we examine the existence of objectives, strategies, and tactics in the most engaging tweets (N=365) of the worlds’ ten leading B2B brands, covering five industries, in 2017. Finally, we quantitatively examine how the use of diverse objectives and strategies differs between the most engaging tweets (N=318) and least engaging tweets (N=229) of the companies in 2018. The companies use objectives, strategies and tactics that relate to creating awareness, knowledge and trust, interest, and liking in the majority of their most and least engaging tweets, and express preference, conviction and purchase aspects much less. Differences exist in general, industry-wise, and company-wise. The study is a rare attempt to integrate the extant B2B advertising and social media research, and compare the most and least engaging B2B social media content.

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With the rapid growth of the internet and digital media techniques over the last decade, multimedia data such as images, video and audio can easily be copied, altered and distributed over the internet without any loss in quality. Therefore, protection of ownership of multimedia data has become a very significant and challenging issue. Three novel image watermarking algorithms have been designed and implemented for copyright protection. The first proposed algorithm is based on embedding multiple watermarks in the blue channel of colour images to achieve more robustness against attacks. The second proposed algorithm aims to achieve better trade-offs between imperceptibility and robustness requirements of a digital watermarking system. It embeds a watermark in adaptive manner via classification of DCT blocks with three levels: smooth, edges and texture, implemented in the DCT domain by analyzing the values of AC coefficients. The third algorithm aims to achieve robustness against geometric attacks, which can desynchronize the location of the watermark and hence cause incorrect watermark detection. It uses geometrically invariant feature points and image normalization to overcome the problem of synchronization errors caused by geometric attacks. Experimental results show that the proposed algorithms are robust and outperform related techniques found in literature.

VIII Abstract The Internet and private international law This master's thesis deals with the current state and future development of the concept of digital content in the law of European union. A brief history concerning the Brussels- and Rome- community conventions and their replacement with the current regulations is presented in the first part of the thesis, along with several interesting cases of the Court of Justice of the European union. A model international consumer contract for supply of digital content concluded over the internet is used in conjunction with the Pammer/Alpenhof case in order to demonstrate the concept of directed activity within the meaning of the Brussels I recast and Rome I regulations. Next, the Falco and Usedsoft decisions are analyzed, along with possible consequences of the asserted exhaustion of intellectual property rights after first transfer of an intangible copy of copyrighted software, and the implications thereof. Subsequently a short theoretical digression is made to dissect the notion of goods as used by the UN convention on contracts for international sales of goods, in order to determine the limits of the convention vis-à-vis intangibles. The Vienna convention also presents a useful mirror to the (now dead) proposal for Common European sales law (CESL), as the...