Service quality is a crucial factor affecting customer satisfaction. The importance of service quality was recognized by Parasuraman et al.(1985) and improved in many studies. This research empirically investigates the feasibility of the six various restaurant outlets of the Grand Hi-Lai hotel in Kaohsiung using DINESERV, a 29-item instrument developed in 1995, hoping to explore the relationship between service quality and customers¡¦ satisfaction. A total 210 questionnaries were filled out by the customers of the restaurants and 153 were returned effectively. The data analysis goes to the conclusions presented as follows: (1) the experience of the service quality will positively impact its customers¡¦satisfaction, (2) the assurance and empathy of service quality has more power to influence the customers¡¦ satisfaction, This empirical study gives a guide to the managers of the restaurants that only the unique, surprising and touching service is the key to get customers¡¦ heart.

The service of mobile communications is customer-oriented. The service is intangible and filled with large amounts of variable. It causes the difficulty of evaluation on service quality. Therefore, understanding customer requirements and key factors of service to promote service quality, meet customer needs, retain customer loyalty and create profits is one of the important issues in mobile communications. The study mainly aimed to discuss the service quality of mobile telecommunications industry. According to the revised SERVQUAL measure table proposed by Parasuraman et al. (1991), the service quality questionnaire is designed by service characteristics of mobile telecommunications industry.The total number of the questionnaires was 162. Questionnaires were finished via web survey, discussing the influences on demographic variables and whether there were significant differences between customers¡¦ expectations and their authentic experiences. The Importance-Satisfaction model (I-s Model) and Improvement index (Ii) were also used as references to find out the priority to improve. Based on the survey consequence, there were significant differences between customers¡¦ expectations and their authentic experiences. There were 22 questions (23 questions of 5 dimensions) showing significant differences except for the good brand image of the enterprises. Therefore, the assumption that customers¡¦ expectations and their authentic experiences was significantly different in terms of service quality was partly tenable. When it comes to the expectations of quality, the results showed significant differences in tangibles (gender), responsiveness and assurance (monthly income); besides, there were also significant differences in responsiveness (age) and empathy (residence) when it comes to quality awareness. Consequently, the assumption is partly tenable. Moreover, customers¡¦ expectations are always higher than what enterprises can actually provide, which means these enterprises cannot satisfied with what customers¡¦ needs due to internal resources and social environment of the enterprises of mobile telecommunications industry. In order to improve these issues, Importance-Satisfaction model (I-S Model) and Improvement index (Ii) were used to make an improvement project listed in priority. The result shows the mobile network quality is the most important and also the most dissatisfied item for the customers. It could be provided to mobile communications as a reference to improve for promoting customer satisfaction and loyalty.

ABSTRACT The Relationship between Service Quality, Service Value, Customer Satisfaction, and Repurchase Intention- Example of Medical Cosmetology Clinic in Kaohsiung It is an essential task for managers of clinic to promote service quality, service value, patient satisfaction, and setup efficient marketing strategies to attract patients. From the view of repurchase intention, when patients have positive intention to purchase medical service, they will not only propagate for this clinic but also keep repurchasing medical services from that clinic. Therefore, it is important for clinics to keep patients¡¦ repurchase intention in mind to grasp their future. By sending questionnaires, this study surveyed patients of two medical cosmetology clinics in southern Taiwan randomly, with which the valid returned questionnaires are 314. The methodology of this study is structural equation model. By performing SEM, this study discusses the relationship between service quality, service value, customer satisfaction and repurchase intention. Besides, this study discusses the marketing programs to improve medical quality and upgrading patient satisfaction. This study suggests cosmetology medical clinic should endeavor in upgrading service quality, including reliability, assurance, and tangibility, responsibility and empathy. Thus would lead to the promoting of service value, satisfaction and repurchase intention. Therefore, repurchase intention leads to actual purchasing behavior. Finally, this study also does some managerial implications for managers of medical cosmetology clinics according to the analytic results.

This research confers with the relationship between customer expectation, actual experience of the services and products, guest satisfaction, value acknowledgement, and loyalty, adopted using questionnaire survey and The Lees Hotel as research subject. 232 valid samples are returned, and SPSS statistics software was applied for ¡§descriptive statistical analysis¡¨, ¡§one-way ANOVA analysis¡¨, and ¡§Scheffe T-test analysis.¡¨ According to the result of this research, guest satisfaction and value acknowledgement were not effective by the pre-consumption expectation; however, guest satisfaction and value acknowledgement were influenced by post-consumption experience. Also, the quality of services had substantial effect on guest satisfaction and value acknowledgement. Population statistics partially interfere with guest satisfaction and brand value. Guest satisfaction has apparent impact on returning for another consuming experience and recommendation.

With the high competition of prosperous catering industry motivated by the mammoth population of dining out, the business model is on the way to diversity. How to meet customer¡¦s need and build up customer loyalty has been playing an essential role to manage catering industry in the near future. According to the literature, customer loyalty is vitally associated with service quality, brand image, service value and customer satisfaction as opposed to the connection between relationship quality and customer loyalty. Consequently, the study attempts to explore whehter service quality, brand image and relationship quality have a certain impact on customer loyalty, and whether mediating effect occurs among them. The study utilizes linear structure relationship model along with service perceived value by Petrick (2002) to build up the relationship model among service quality, brand image, relationship quality and customer loyalty with a view to comprehending the effects existing among them. Based on SERVQUAL brought up by Parsuraman (1988) as well as overall evaluation of product effectiveness referring to SERV-PERVAL, it comes to the result- twelve observed variables. Data analysis is particularly divided into two parts ¡V Fundamental Analysis and Mode Analysis, which respectively undergoes the analyses with SPSS12.0 and AMOS. The subjects of this study are aimed at the customers from well-known chain hot pot restaurants in Kaohsiung. Six hundred questionnaires are given out and three hundred sixty five collected; the overall response rate is 60.8% in which there are eleven questionnaires are invalid and three hundred fifty four instead. The finding of empirical analysis indicates that service quality has an obvious impact on relationship quality and so does relationship quality to customer loyalty. Only the value in brand image can¡¦t make a remarkable impact on customer loyalty. The part of result seems fairly differs from empirical analysis. According to the accounts of some experts¡¦ interviews, the researcher points out certain impact truly exists in brand image and customer loyalty, which is taken as an evidence to modify the data of the questionnaires. Ultimately, to improve service quality, brand image, relationship quality and customer loyalty, we provide the suggestions.

Medical Imaging era is coming. The volume of business of the Department of Radiation Diagnosis is flourishing, and it drives overall hospital revenue to increase greatly. Thus, it is more important to maintain and promote the quality of medical services in hospital management. In this study, it used PZB model and referred to the SERVQUAL to design the questionnaire. It got the five dimensions for "tangible", "guaranteed", "reliability", "reactive" and "care" and twenty factors to explore the quality of service. A Department of Diagnostic Radiology of regional teaching hospital in Kaohsiung area as the scope of the study, it will be an important basis and reference to improve the quality of service according to the valid questionnaires to analyze the gap of the attention degree between medical staffs and patients for the medical service quality(gap 1), and the gap of the attention degree and the satisfaction to the medical service quality(gap 5), and the relationships between basic information of patients and satisfaction with the IPA analysis showing the service quality items distribution. In gap one, only the "reliability" and "tangible" dimensions in the five dimensions have positive gap and the dimension of "tangible" has the biggest. And ten results in 20 factors show that the attention degree of the subjects is greater than that of the medical staff, but there are no significant differences. In gap five, the five dimensions are all positive gaps and "reactive" dimensions is the biggest. In 20 factors, the subjects with the attention degree of the quality of medical services are greater than satisfaction, and in which there are 17 significant differences. Gap one and gap five have the maximum gap value both in the factor of "convenient transportation and easy parking to the hospital.¡¨ In addition, for the IPA analysis, "medical staffs can satisfy my immediate needs¡¨ fell to the quadrant of ¡§Concentrate Here¡¨. Finally, according to the results, we have the following conclusions: First, patients attach more importance to intangible service. Second, service of the medical staff begins from the heart. Third, mental cognitive of the medical staff will influence their work performance. We also have the following five suggestions: First, Improve traffic convenience. Second, strengthen the learning courses for the quality of health care personnel service. Third, implement the mechanism of service performance. Fourth, arrange the opportunities to service sharing and review. Fifth, establish a feedback way for patints.

The purpose of this study was to explore the relationship among service quality, brand image, customer relationship management, and customer satisfaction for ¡§T company¡¨ of semiconductor raw wafer agent. The differences of the above constructs in terms of official position, service department, and size and production categories were also evaluated. This study selected samples from the semiconductor industries and enterprises in Taiwan. Out of the 8 firms, 76 questionnaires were sent, 76 valid questionnaires were returned from 8 firms, resulting in a valid response rate of 100%. The statistic software SPSS were applied for the data analysis and major findings of this study were as follows: 1.The service quality in terms of ¡§tangibles¡¨, ¡§reliability¡¨, ¡§responsiveness¡¨,¡§empathy¡¨ and ¡§ total¡¨ had significant and positive effects on customer relationship management, brand image, and customer satisfaction. Moreover, the effect of the ¡§total¡¨ was the most significant one; on the contrary, the effect of the ¡§tangibles¡¨ was the least significant one. 2.The customer satisfaction of ¡§T company¡¨of semiconductor raw wafer agent had significant and positive effects on the customer relationship management and brand image. Among the customer relationship management and brand image, the former was more significant than the latter. 3. According to the results of diverseness analysis, there were no significant differences between service department, size and production categories and service quality, customer relationship management, brand image, and customer satisfaction. 4. Small-scale-size firms tended to have higher rate than large-scale-size firms on service quality, customer relationship management, brand image, andcustomer satisfaction.

In group coupon service, customers get merchandise or service which features significant discount from vendor and service provider. However, there are gaps generated during service delivery and had effect on repurchase intention. We extend the E-S-QUAL and HSQM to find the dimensions in respectively service quality. The purpose of this research is to learn how service quality of vendor and service quality of service provider influence the repurchase intention on vendor and service provider, moderating with price sensitivity dimension. PLS (partial least squared) is used to analyze our measurement and structural models. The results include: (1) key dimensions of service provider¡¦s service quality in group coupon service model and group coupon service model with recovery are interaction quality, physical environment, fulfillment, and policy. Dimensions of service quality of vendor in regular case are information quality, efficiency, system availability, and assurance, while dimensions of service quality of vendor in recovery case are responsiveness, compensation, and contact. (2) Service quality of service provider has greater effect on repurchase intention on vendor than service quality of vendor in regular case. (3) Price Sensitivity has no significant moderating effect on the relationship between service quality of service provider and repurchase intention on service provider with regular price. Our research contributes to the nascent body of group coupon advertisement format and offer unique insights for the vendor and service provider on the importance of each role and what should be concern for the future.

The study aims to explore the service quality and the customer satisfaction of the public sector. Taking Pingtung Land Office as a case study example, applying the gaps model of service quality, the PZB model (Parasuraman, Zeithaml, and Berry, 1985), and the SERVPERF scale (Cronin and Taylor, 1992, 1994), the research draws from the method of Importance Performance Analysis (IPA, Martilla and James,1977) and develops the strategies for improving service quality and customer satisfaction. The result of the study indicates that the customer whose occupation is ¡§Housewife¡¨ or whose annual income is less than 300 thousand dollars may have lower customer perception of service quality on constructs of ¡§Reliability¡¨ and ¡§Tangibles¡¨. In addition, according to the result of the analysis of variance (ANOVA), the statistically significant regression effect proves that service quality is the antecedent of customer satisfaction (R2=57.1%). Therefore, the improvement of service quality may results, ceteris paribus, in the rise of customer satisfaction. The result of IPA also indicates that the improvement on the construct of ¡§Empathy¡¨ of service quality is the most urgent task. Finally, the study proposes suggestions as follows: the improvement of the construct of ¡§Empathy¡¨ can be achieved by providing ¡§situation simulation training¡¨, ¡§flexible office hours¡¨, and ¡§behavior incentives encouraging land office clerks to act spontaneously¡¨; the improvement of the construct of ¡§Reliability¡¨ can be achieved by encouraging ¡§Housewife¡¨ volunteering for service in the land office; the improvement of the construct of ¡§Tangibles¡¨ can be achieved by land office offering modern business equipment such as providing access to the Internet.

The purpose of this study is to understand the service quality, customer satisfaction and loyalty of Kaohsiung Harbor Cruises.This study also discuss the differences between public harbor cruises and and private harbor cruises in the three variables. In this study, 22 items of SERVQUAL model to assess the quality of service, and further analysis of the harbor cruises operators to the IPA (Importance-Performance Analysis) to propose management recommendations for improvement. Overall, the tourists give a satisfactory evaluation of service quality,customer satisfaction and loyalty generally on harbor cruises ,but the performance of public and private are slightly different. The results showed that public harbor cruises only have 6 items in quality of service better than private harbor cruises, and in "overall customer satisfaction", "fares satisfaction", "the value of the fare", "take a willingness","recommended the will¡¨of another factor of 22 such projects,the scores are lower than the private harbor cruises industry. This phenomenon may be related to higher ticket prices of public harbor cruises.When the higher fares, customer expectations the higher service quality, but the industry can not meet their needs. The projects under the IPA analysis results, the public business should improve the "catering services on board", "diversity of explanations professional "," onboard navigation", and private industry should give priority to improving the project as a "convenient transportation to the pier". Existing tour-boat operators by key operations for each fragmented marketing. This study suggests that the harbor cruises trip should actively promote the joint marketing promotional practices, cross-industry alliance, and continue to improve service quality factor,visitors revisiting willingness and the willingness of recommend,let this educational and recreational tourism industry in Kaohsiung Harbor can be sustainable management.