The purpose of this essay is to, with help of content analysis, analyze three posts on the website Chabad.org to regarding how married orthodox Jewish women within the group Chabad express their choice of wearing a sheitel. The analysis is based on social identity theory as well as identity process theory. Chabad is a jewish orthodox group who follow the Chabad-Lubavitch philosophy and are known to follow the progress of technology to spread God’s word. The result of the essay is that married women within the group express different opinions about wearing the sheitel, but both seem to wear them because of the ingroup norm. They way the women express themselves it seems from an identity process theory standpoint that their hair is as big of a part of their identity as their religion.