No description available.

This paper is a by-product of a minor field study conducted in Zanzibar, Tanzaniaduring eight consecutive weeks in early 2019. The purpose of the study was to examinehow colorism affects women’s identity and ethnicity construction through the researchquestions; how do women in Zanzibar experience colorism in their daily lives and; howdoes colorism affect their self-perception? The data was collected through seven semi-structured interviews with women in Zanzibar and observations. The concepts of identity and ethnicity saturated the study and the identity process theory (IPT) was used as a theoretical framework to analyze the inquiry. The findings suggest that colorist ideals were dominant in society as light and medium colors were more valued than dark. This was demonstrated by associating light and medium skin color, as well as relaxed and straight hair to “good” and “beautiful”. However, colorism proved to impact women in their daily lives to various degrees. Informants who grew up on the mainland admitted to being more affected and expressed feelings of unworthiness or praise, depending on skin color. Whereas women born and raised on Zanzibar, felt colorism affected their lives minimally, but nevertheless acknowledged the existing problems for many women of e.g. skin bleaching. According to the IPT, a strong sense of distinctiveness from mainlanders, a continuity in past and present identity and a highself-efficacy seemed to guard self-esteem against existing colorist ideals. Furthermore, inclusion to the Zanzibari ethnic identity proved not to be affected by colorism, as colorwas not a prerequisite factor to ethnicity but rather, shared land, religion, and history.

The purpose of this essay is to, with help of content analysis, analyze three posts on the website Chabad.org to regarding how married orthodox Jewish women within the group Chabad express their choice of wearing a sheitel. The analysis is based on social identity theory as well as identity process theory. Chabad is a jewish orthodox group who follow the Chabad-Lubavitch philosophy and are known to follow the progress of technology to spread God’s word. The result of the essay is that married women within the group express different opinions about wearing the sheitel, but both seem to wear them because of the ingroup norm. They way the women express themselves it seems from an identity process theory standpoint that their hair is as big of a part of their identity as their religion.

Through the lens of identity process theory, the present thesis explores: (i) the qualitative nature of British national and ethnic attachments and their respective outcomes for identity processes among British South Asians (BSA); and (ii) the impact of media representations for identification and identity processes. In study I, 20 first generation South Asians (FGSA) were interviewed regarding identity, national and ethnic group memberships and inter-ethnic relations. The results revealed that (i) social representations of the ethnic 'homeland' could accentuate national attachment, but that both national and ethnic identities could have positive outcomes for identity processes in distinct social contexts; (ii) the phenomenological importance of 'special moments' and family identity can shape and accentuate national identification; (iii) ethnic and national identities are strategically 'managed' in order to achieve psychological coherence. In study II, 20 second generation South Asians (SGSA) were interviewed regarding similar issues. The results revealed that (i) SGSAs' awareness of the hardship faced by FGSA in the early stages of migration could induce disidentification with Britishness and accentuate identification with the ethnic group; (ii) the Press may be regarded as excluding BSA from Britishness; (iii) SGSA may manifest hybridised identities to enhance psychological coherence. In study III, a sample of 50 tabloid articles regarding BSA was analysed qualitatively. The results revealed that (i) BSA are constructed as 'deviating' from self-aspects of Britishness; (ii) BSA may be represented in terms of a hybridised threat to the ethno-national ingroup. Study IV investigated some of the findings of the previous studies quantitatively. The questionnaire was administered to 215 BSA. A series of statistical analyses confirmed (i) the impact of negative media representations of one's ethnic group for identity processes; (ii) the accentuation of ethnic identity and attenuation of British national identity as a result of exposure to negative media representations; (iii) a weaker national attachment among British Pakistanis than British Indians. It is argued that levels of British national and ethnic identities will likely fluctuate in accordance with social and temporal context and that BSA will make strategic use of both identities in order to optimise identity processes.

While discussions on the capacity of food tourism on promoting and maintaining the sustainability of host community have recently gained interest in tourism academia, the intersection between food events, tourism and sustainability need to be explored in a greater depth. This study focuses on place identity formation and examines how Ölands Skördefest shapes local residents’ place identity. In-depth interviews conducted with business representatives and tourism department members are themed analyzed through the lend of Identity Process Theory (IPT). The results illustrate how Ölands Skördefest shapes five components of place identity, and in particular how respondents felt about distinctiveness, belonging and self-efficacy. The study offers an understanding of how Ölands Skördefest contributes to promoting community sustainability through strengthening local place identity.