M.A. / Shopping centres in South Africa, regional ones in particular, find themselves existing in an increasingly competitive marketplace, where despite a move towards creating better marketing communications around centres, consumers are overwhelmed by such communications messages and by the abundance of centres from which to choose. This has created a problem of brand parity, where there is very little differentiation between centres, yet development shows no signs of slowing down. This causes further confusion by giving the consumer more choice, leading to brand switching. The problem is exacerbated by consumers who have become much more knowledgeable and far more demanding in terms of what they expect from products and services (Evers, 2005; trendwatching.com, 2007), including shopping centres. Additionally, shopping centre marketers have to deal with developers, owners, management companies and leasing agents, as well as tenants, who neither understand the process of branding nor believe in it, while also having to deal with their own lack of skills in the area of branding regional shopping centres. In light of this, there is a need to strategically conduct trend analysis, to see where the shopping centre industry is headed, so as to help centres create a sustainable competitive advantage in terms of branding (Gossen & Gresham, 2002) by being aware of trends, so that they can better meet the needs of the potential markets that they serve. Specifically, this requires a look at future mega trends that are affecting regional shopping centres based on what is termed the 3Es of branding, which are experiential branding, emotional branding and electronic branding. To this end, an ethnography was conducted, based on the trend analysis technique known as Trend Unit (Evers, 2005: trendwatching.com), which comprised a 14-year immersion study and encompassed the collection of data using participant observation, informal unstructured personal interviews and the review of media artefacts. The trend analysis revealed three new trends that are coined based on the 3Es of branding.

Thesis: Mech. E., Massachusetts Institute of Technology, Department of Mechanical Engineering, 1977 / Includes bibliographical references. / Mech. E. / Mech. E. Massachusetts Institute of Technology, Department of Mechanical Engineering

This is a brief investigation of stormwater runoff from a large shopping center located in Brevard County, Florida. Merritt Square Shopping Center has a parking area for 4,700 automobiles and is located on the shore of Newfound Harbor which is classified as recreation waters (Class III). A literature survey of runoff studies in other areas has been made for both "state of the art" and evaluation of findings. Water samples were initially collected from five locations. Review of the analysis of these samples indicated that while color and turbidity appeared to decrease linearly with time, organic and inorganic concentrations did not. During a later storm a second series of samples was taken from a single location at two minute intervals. In the analysis of these samples the organic and inorganic carbon concentrations decreased with time from the beginning of the storm. However, an upturn in concentration in the final stages of runoff may be noticed.

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

Zugl.: Berlin, Humboldt-Univ., Diss.

Thesis (M. Hous. M.)--University of Hong Kong, 1998. / Includes bibliographical references (leaves 59-63).

Thesis (M.Hous.M.)--University of Hong Kong, 1998. / Includes bibliographical references (leaves 59-63). Also available in print.

Chan Kwan Sin, Kelly. / Subtitle on added t.p.: An alternate shopping centre for creativity. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2009-2010, design report." / "May 2010." / Includes bibliographical references (p. 83). / Chiefly in English, some text in Chinese. / preface --- p.1 / reaseach / introduction --- p.3 / what is wrong in the city? --- p.4 / spiritual satisfaction --- p.7 / consumerism --- p.11 / cultural capital --- p.18 / alternative avocations --- p.20 / summery --- p.30 / design / concept --- p.32 / case study --- p.33 / spatial interpretation --- p.40 / scheme 1 --- p.43 / scheme 2 --- p.54 / design development --- p.60 / appendix --- p.82

Made available in DSpace on 2016-03-15T19:32:59Z (GMT). No. of bitstreams: 1 Marcio Targa de Lima.pdf: 712540 bytes, checksum: cff15eaa494bd598888ece39d6e3b98f (MD5) Previous issue date: 2010-03-31 / Fundo Mackenzie de Pesquisa / This research approaches the issue of Survival Analysis. The general objective was to conduct a study on the survival analysis with stores in shopping centers in order to identify a percentage of KPCS (cost divided by sales), that it evidence the risk of discontinuity to the shopkeeper. This resulted in the development of the first survival model for the market of Shopping Centers.This research, exploratory, descriptive and predictive, with a quantitative approach, was based on analysis of 869 stores in six shopping centers concentrated in Rio de Janeiro and São Paulo, Brazil. The statistical technique used for the modeling is the survival analysis, specifically the study nonparametric Kaplan-Meier method, widely used in epidemiology and adapted for the administration of the shopping center. With regard to the research findings, research s main conclusions are: a) that was found similarity in the first three clusters analyzed, b) It should not possible to find an average of KPCS in the market and c) The results show that over 18% of the KPCS number of events increased substantially. This is a deduction that above this indicator there is a risk of discontinuity. Therefore, the results were demonstrated success in applying the model of survival analysis and believe that this model could be useful in the management of shopping centers, both for the entrepreneur and to the shopkeeper, as well for investors and analysts, as the market became public with various companies from sector listed on BOVESPA. / Esta pesquisa aborda o tema Análise de Sobrevida. O objetivo geral foi o de proceder a uma análise de sobrevida com lojas de shopping centers de forma a identificar um percentual de KPCS (Custo total de ocupação dividido pelas vendas), que sinalize risco de descontinuidade para o lojista, o que resultou no desenvolvimento do primeiro modelo de sobrevida para o mercado de shopping centers. Esta pesquisa, de natureza exploratória, preditiva e descritiva, com abordagem quantitativa, foi baseada na análise de 869 lojas de seis shopping centers localizados no Rio de Janeiro e São Paulo. A técnica de pesquisa utilizada foi a Análise de Sobrevida, especificamente o estudo não-paramétrico de Kaplan-Meier, muito utilizada em epidemiologia e adaptada para a administração de shopping centers. No que diz respeito aos achados da pesquisa, as principais conclusões são: a) que foi encontrado similaridade em relação aos três primeiros clusters analisados, b) que não foi possível encontrar uma média de KPCS do mercado e c) Os resultados evidenciam que acima de 18% de KPCS o número de eventos aumentou substancialmente, o que permite concluir que acima deste indicador há risco de descontinuidade. Assim sendo, os resultados obtidos demonstraram sucesso na aplicação do modelo de análise de sobrevida e entende-se que este modelo poderá ser de grande utilidade na gestão de shopping centers, tanto para o empreendedor, como para o lojista e também para investidores e analistas, já que o mercado se tornou público, com várias empresas do setor listadas na BOVESPA.