Thesis (doctoral)--Universität Erlangen.

This paper investigates the participation of companies in a Trade Show. The purpose of this research is to highlight what are the best ways for successfully participating in Trade Show and make profit. In order to find the right information, one previous research was identified from the library data base, which allowed us to find some other existing articles. One of the major results was that companies do not seriously prepare for their Trade Show. Moreover, it is also important to follow-up their attendees after the Trade Show.

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Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors, social spaces can balance or re-stimulate visitors’ emotion. Based on the interdisciplinary exploration of urbanism, environmental psychology, and exhibition design, the practicum proposes a new strategy of organization for exhibition layout, structured by social spaces in various scales and levels. Case studies of existing trade shows identify the context and design factors in existing social spaces. The understanding of human behaviour and activities determines an appropriate configuration of social spaces. Systematic programming will delineate the context relating to the practicum topic. The final product is to find appropriate solutions and approachable settings to develop effective social spaces within a public trade show, improving the comprehensive quality of exhibitions. / February 2005

Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors, social spaces can balance or re-stimulate visitors’ emotion. Based on the interdisciplinary exploration of urbanism, environmental psychology, and exhibition design, the practicum proposes a new strategy of organization for exhibition layout, structured by social spaces in various scales and levels. Case studies of existing trade shows identify the context and design factors in existing social spaces. The understanding of human behaviour and activities determines an appropriate configuration of social spaces. Systematic programming will delineate the context relating to the practicum topic. The final product is to find appropriate solutions and approachable settings to develop effective social spaces within a public trade show, improving the comprehensive quality of exhibitions.

Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors, social spaces can balance or re-stimulate visitors’ emotion. Based on the interdisciplinary exploration of urbanism, environmental psychology, and exhibition design, the practicum proposes a new strategy of organization for exhibition layout, structured by social spaces in various scales and levels. Case studies of existing trade shows identify the context and design factors in existing social spaces. The understanding of human behaviour and activities determines an appropriate configuration of social spaces. Systematic programming will delineate the context relating to the practicum topic. The final product is to find appropriate solutions and approachable settings to develop effective social spaces within a public trade show, improving the comprehensive quality of exhibitions.

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, 2008. / Submitted by Kathryn Cardim Araujo (kathryn.cardim@gmail.com) on 2009-10-08T11:58:49Z No. of bitstreams: 1 2008_ClaudioAgustoFerreira.pdf: 2087321 bytes, checksum: 24206a759c9dc4ac863997ceeef91f42 (MD5) / Approved for entry into archive by Luanna Maia(luanna@bce.unb.br) on 2009-10-09T13:56:51Z (GMT) No. of bitstreams: 1 2008_ClaudioAgustoFerreira.pdf: 2087321 bytes, checksum: 24206a759c9dc4ac863997ceeef91f42 (MD5) / Made available in DSpace on 2009-10-09T13:56:51Z (GMT). No. of bitstreams: 1 2008_ClaudioAgustoFerreira.pdf: 2087321 bytes, checksum: 24206a759c9dc4ac863997ceeef91f42 (MD5) Previous issue date: 2008 / O presente trabalho tem o objetivo de explicar a dinâmica dos novos formatos e, particularmente, do gênero reality-show, nas principais emissoras de televisão aberta do país. Por meio da análise de dois programas, “Big Brother Brasil”, da Rede Globo e “O Aprendiz”, da Rede Record, busca-se apontar as estratégias utilizadas pelas emissoras com a intenção de atrair o público para o novo gênero e as referências selecionadas pela produção dos programas para facilitar a identificação do telespectador com o conteúdo dos produtos televisivos. Utilizando-se do suporte teórico dos estudos culturais, pretende-se detectar também que valores estão presentes no discurso dos apresentadores e dos participantes dos dois programas, assim como na narrativa audiovisual das duas produções. Ao levar em conta as características específicas dos dois reality-shows, programas adaptados no Brasil a partir de uma matriz estrangeira, a análise confronta o novo gênero com conceitos como hegemonia e globalização. ________________________________________________________________________________________________________________ ABSTRACT / The objective of this study is to explain the dynamics of new formats, particularly reality-shows, among main Brazilian open television channels. Through the analysis of Brazilian versions for reality-shows “Big Brother” (produced by Rede Globo Television) and “The Apprentice” (produced by Record Television), the study aims to identify the strategies used by TV channels to attract the audience for this new entertainment, as well as the references selected by producers in order to facilitate the identification of the audience with the contents of these TV productions. Based on theory of cultural studies, this study also intends to detect the values present in the speeches of presenters and participants of both productions, as well as in their audiovisual narrative. The analysis confronts this new TV format with concepts such as hegemony and globalization, considering the specific features of both reality-shows based on foreign productions, adapted for Brazilian audiences.

Three individuals prepare themselves to perform unique talents on a live stage, proving to themselves and others that they are far more capable than they imagined.

Class of 2017 Abstract / Objectives: To assess the clinical evidence that supports recommendations made on The Dr. Oz Show Methods: This descriptive, retrospective study determined if recommendations made during the first 30 episodes from season 5 of The Dr. Oz Show were supported, not supported, or no literature evidence could be found. The 30 episodes chosen were aired between 4/25/2014 and 7/29/2014. The literature evaluated was from among three databases: PubMed, Embase and Natural Medicines. A total of 82 specific recommendations were assessed. The recommendations included those concerning medications, dietary supplements, medical devices, food and cosmetic products. Two investigators independently researched the literature evidence for each recommendation using a point-grading system. A consensus of agreement was reached for the evaluation of the accuracy for each recommendation. Results: A total of 77 recommendations from among the 30 chosen episodes met inclusion criteria and were therefore analyzed. Among the 77 analyzed recommendations, 30 (38.9%) of them were supported by evidence, 6 (7.7%) of them were not supported by evidence and 41 (53.4%) of them had no evidence found. Conclusions: Overall, less than half of the recommendations in the first 30 episodes of season 5 on The Dr. Oz Show were supported by evidence.

The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study build on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspiration is the primary factor to visit trade shows and that a spectacular stand and dedicated and inviting people in the stand are the factors that attract the visitors. Therefor exhibitors ought to prioritise their resources to improve these factors. Another significant factor is to develop the company´s Internet approach in a strategic way pre- and post-show. Above all, that the exhibitor chooses trade shows within their industry.