Práce podává přehled o vzniku a vývoji evropské měnové integrace a společné evropské měny euro. Dále mapuje vznik a vývoj teorie optimálních měnových oblastí. Její autoři definují kritéria optimálních měnových oblastí, která jsou v práci analyzována ve vztahu k Evropské unii. Analýza tak odpovídá na otázku zda je Evropská unie optimální měnovou oblastí a zda je Česká republika optimálním kandidátem vstupu do eurozóny.

Diplomová práce se zabývá identifikací a analýzou faktorů, které významně ovlivňují strategické chování firem a míru jejich konkurenceschopnosti. Konkrétně toto činí ve třech perspektivách, kterými jsou odvětví, zdroje a kapacity firmy a perspektiva institucí, kultury a etiky. Ve své aplikační části se zaměřuje na společnost Dell. Pro analýzu faktorů konkurenceschopnosti této firmy jsou použity modely, metody a teoretická východiska popsaná v teoretické části. Samostatná kapitola je také věnována strategickým partnerstvím, které dnes tvoří významnou součást konkurenčního boje.

Cílem práce je provedení strategické analýzy živnostenského podnikání fyzické osoby. Aplikací teoretického aparátu se odhalují příležitosti a hrozby vyplývající pro analyzovanou firmu z jejího okolí a také silné a slabé stránky firmy samotné. Syntéza nejvýznamnějších poznatků formou SWOT analýzy je pak východiskem pro strategická doporučení firmě.

Strategická analýza a její praktická aplikace na podnik. Externí analýza zahrnující analýzu makrookolí (PESTE analýza a metoda 4C) a analýzu mikrookolí (Základní charakteristiky odvětví, Struktura odvětví, Hybné změnotvorné sily odvětví, Porterův model pěti sil). Interní analýza zahrnující prověření zdrojů podniku a nalezení a popis klíčových schopností podniku (Analýza nákladových výhod, Finanční analýza). SWOT analýza. Návrh strategie a doporučení, vhodné pro analyzovaný podnik, pro další rozvíjení výhod podniku a zvýšení konkurenceschopnosti v daném odvětví.

Čechová, M. Barriers to Entry in the Pharmaceutical Industry. Diploma Thesis. Brno, 2013. This Diploma thesis aims to identify the Barriers to entry for those who have decided for entrepreneurial activity in the market for Drugs. The main aim of this work is to decide whether it is appropriate to Enter the market or not. In the Theoretical part of the work thoroughly describes the different business strategies, especially PEST analysis, analysis of the industry environment and analysis of competitive forces in the industry according to Porter. In the practical part of the thesis analyzes applied to the pharmaceutical industry and identifies the barriers to entry for new businesses that market. The thesis also includes the formation of the new pharmacy and all requirements related to it. In the final part of the thesis formulated recommendations which should serve prospective operators to decide whether to enter the industry or not.

The aim of a diploma thesis is a proposal strategy of Velké Pavlovice wine subregion. PESTE analysis is used for analysing a macro environment. Micro environment is judged by primary characteristics of a sector and five forces analysis. Moreover, the analysis of attractiveness of the wine sector in Velké Pavlovice subregion is performed. The internal analysis is described by value chain and financial analysis. Strategies are designed by SPACE matrix. From nine recommended strategies is chosen the best one - Focus on winery touristic. The chosen strategy is economically evaluated and it is recommended to engage in Moravian Wine Trails project. General validity of the chosen strategy is determined for other wine subjects in Velké Pavlovice subregion.

The topic of this diploma thesis is an evaluation of performance in join-stock company PATRIA Kobylí. The thesis is dividend into two main parts theoretical and practical. The theoretical part explains the basic concepts associated with the topic and describes the tools that are applied to a specific company. The practical part is a characteristics of the company. There is conducted financial analysis trough selected indicators and applied modern approach to perform measurement using the EVA indicator. The development for results is observed in a five years period. Analysis of competitive environment is performed using Porter's model of five driving forces, followed by evaluation of opportunities and threats (SWOT analysis). In conclusion, there is a comparison between competitive companies based on method of simple order.

The aim of the Diploma thesis is in strategic analysis of Agrochem joint-stock company Lanškroun. A high-quality strategy is an essential precondition for successful future of any company. It is the responsibility of any good management to create an adequate strategic analysis, which reflects on the past, takes the present into consideration and which respects the future as well. The basic starting point for a qualified company strategy proposal is a macroenvirons analysis consisting of the political, economic, social, technological and enviromental factors. The next step is a microenvirons analysis which concerns with the customers, suppliers, competition; and the Porter's Five Forces Competition Theory is applied. The last component analysis is the internal enviroment analysis comprising of factors of technical development, marketing factors, production and management production factors, factors of company and occupational resources and financial analysis. Based on the environs analysis, the SWOT analysis was established and a proper strategy for the above mentioned Agrochem joint-stock company Lanškroun suggested.

The thesis "Strategic analysis of the selected company" follows up comparison of the theoretical evidence and recommendations of solutions in the enterprise. The aim is to assess the strategic focus of the company AL Invest Břidličná, Inc., a division of Tapa Tabor, and the suggestion of changes to the current strategy. The work is divided into two parts, the theoretical and the practical. The theoretical part presents the literary references relating to the issue. There are recounted, for example, the theoretical knowledge of strategic management, strategic analysis, internal and external environment of the company and starting appropriate choice of strategy. In the practical part is briefly described the history of the company, its business activity, personnel policy, technological development, relationship to the environment, research and development and strategic direction of the company. There is also a stakeholder analysis of enterprise and analysis of internal and external environment. There are certain recommendations and suggestions coming from the theoretical knowledge and practical experience.

The diploma thesis deals with the topic of process management. The goal of the thesis is to identify the processes in given firm using the graphic process map. Process mapping is performed through several methods -participation in mapping processes, observation and one-to-one interviews. The practical part of the thesis contains situation analysis. PEST analysis is used to describe the macro environment, defining the political, economical, social and technological environment in the Czech Republic. In terms of analysis of business area, the thesis deals with parcel logistics and e-commerce. In order to analyse the competition, the Porter´s five forces analysis is applied. The analytical part also contains the SWOT analysis. In the end of the thesis, the business process improvements are suggested by the author based on the conclusions of performed analyses.