Final thesis deals with an analysis of a Czech firm Mountfield which business activity lies in selling of garden equipment, swimming pools and hobby products. Based on this analysis a country is chosen, which is suitable for a future expansion. Consequently, the chosen market is segmented together with creating a targeting and positioning of Mountfield products on this market. Marketing mix for the market and customers in question is created in the last part of this thesis.

Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2016-08-22T22:16:21Z No. of bitstreams: 1 DISSERTA??O FINAL - PALLOMA RIOS DA SILVA.pdf: 3524067 bytes, checksum: bf44b3aafab6cf6b635ecc09241d1cb3 (MD5) / Made available in DSpace on 2016-08-22T22:16:21Z (GMT). No. of bitstreams: 1 DISSERTA??O FINAL - PALLOMA RIOS DA SILVA.pdf: 3524067 bytes, checksum: bf44b3aafab6cf6b635ecc09241d1cb3 (MD5) Previous issue date: 2016-03-01 / The authorship is one of the roles taken by the subject in the discursive activity. However, it is also, paradoxically, in this function, that lies the annulment of the subject, its dispersion. Under the influence of French Discourse Analysis (DA), more specifically guided by P?cheux?s (1999; 2009), Orlandi?s (1996; 2012; 2013), Pac?fico?s (2012) and Indursky?s (1999) studies, the current research aims to analyze the development of the student?s authorship in the school environment. Here, the authorship was discussed under three perspectives: 1) its relationship with the text; 2) its relationship with the polissemic reading; 3) its relationship with the interdict of the speech. Assuming the hypothesis that the school does not offer proper conditions for the student to develop the ?subject-author?s? position, for the school is immersed in the Ideological Formation (IF), in which understands the Language as impeccable, not susceptible to mistakes, different understandings and that the Text is an immutable thing. Bound to verify the effects of the senses in the teacher?s discourse regarding the student?s (non) authorship, meaning that the teacher?s discourse, when immersed in the dominant IF, may interdict on the student?s authorship. It was analyzed three materialities: the discourse of two participating teachers and the 4th and 5th grades student?s oral and written productions in two textual production classes. The activity proposed in said classes was to create a narrative text for one speechless comic strip. The same comic strip was given to both teachers so they could plan their classes. Evidences of attempts of interdict were verified and analyzed in the discourse of both teachers, even if one of them adopted a discourse that could give more chances to the senses? polysemy in the orality, such as: concernment about the formal aspect of the text, requesting the students to perform a superficial description of the images in the comic strip and not the preset objective to do a narrative text production. Based on the retrieved data it is safe to assume that the students did not fully develop authorship, because: 1) The polissemic reading concept was not motivated; 2) The Text was not seen as heterogeneous, crossed by many discourses; 3) There were attempts of interdict in the teachers? discourse. To the DA, the text is crossed by many discourses and produces various senses? effects that vary accordingly to the reader and in what production conditions this reading process happens. When the text is seen as an immutable thing, as if there was a preset sense, the polissemic reading does not occur. The polissemic reading gives condition so the student can produce interpretation gestures, mobilizes the memory and may as well feel responsible for ?his own? discourse. It is pertinent to conclude, therefore, that the student?s authorship was silenced. / A autoria ? uma das posi??es tomadas pelo sujeito dentro da atividade discursiva. No entanto ? tamb?m, paradoxalmente, nessa fun??o que est? o apagamento do sujeito, sua dispers?o. ? luz da An?lise de Discurso de Linha Francesa, mais especificamente os estudos de P?cheux (1999; 2009), Orlandi (1996; 2012; 2013), Pac?fico (2012), Indursky (1999), a presente pesquisa busca analisar o processo de assun??o da autoria no ambiente escolar em sua rela??o com a leitura, o texto e a interdi??o. A autoria aqui foi discutida sob tr?s perspectivas: 1) Sua rela??o com o texto; 2) Sua rela??o com a leitura polissemia; 3) Sua rela??o com a interdi??o do dizer. Partindo da hip?tese de que a escola n?o oferece condi??es para que o aluno assuma a posi??o de sujeito-autor, por estar inserida na Forma??o Ideol?gica (FI) a qual entende a l?ngua como transparente n?o sujeita ao equ?voco, aos deslizes de sentidos e o que o texto ? visto como um produto pronto e acabado. A fim de verificar os efeitos de sentidos do discurso do professor na (n?o) assun??o da autoria por parte dos alunos, por entender que o discurso do professor, quando inserido na FI dominante pode gerar efeitos de interdi??o na autoria dos alunos, foram analisadas tr?s materialidades: o discurso dos dois professores participantes, a fala e produ??es escritas dos alunos em duas aulas de produ??o textual para alunos de 4? e 5? anos do Ensino Fundamental I. A atividade consistia na produ??o textual de uma narrativa com base numa tirinha sem falas, a mesma tirinha foi fornecida aos dois professores para que pudessem planejar suas aulas. Ind?cios de tentativa de interdi??o foram analisados e verificados nos discursos dos dois professores, ainda que um deles tenha produzido um discurso que forneceu maior abertura para a polissemia dos sentidos na oralidade, tais como: preocupa??o com o aspecto formal do texto, solicita??o para que fosse realizada uma descri??o das imagens e n?o a produ??o de uma narrativa com base na tirinha. Diante das an?lises apresentadas e dos dados levantados ? poss?vel afirmar que os alunos n?o constru?ram plenamente a autoria, pois: 1) A leitura poliss?mica n?o foi motivada; 2) O texto n?o foi visto como heterog?neo, atravessado por diversos discursos; 3) Houve, por conseguinte, tentativa de interdi??o no discurso dos professores. Para a AD, o texto ? atravessado por diversos discursos e produz efeitos de sentidos diversos que variam de acordo com quem l? e em que condi??es de produ??o essa leitura acontece. Quando o texto ? visto como produto pronto e acabado, como se j? houvesse um sentido pr?-estabelecido, a leitura poliss?mica n?o acontece. A leitura poliss?mica fornece condi??es para que o aluno produza gestos de interpreta??o, mobilize a mem?ria e possa sentir-se respons?vel por ?seu? dizer. ? pertinente concluir, portanto, que a autoria dos alunos foi silenciada.

This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.

This Master’s thesis deals with measuring of acting forces from rider to footbike during the ride, followed by the construction of test stand to draw an equivalent load. Measurements and subsequent analysis of acting forces from the rider to the footbike were made. These results were then used for complete design of the test stand. The frame of the test stand was subdued to a stress analysis. A complete automatic control system, including a pneumatic control circuit, was also designed. The proposed automatic test stand was then manufactured and put into operation.

The subject of this thesis is to create a strategic analysis of a company. Theoretical part is focused on definition , such as strategic managament, tools of strategic analysis and also financial instruments. The practical part is using selected methods. The final part includes the evaluation of applied strategies on a selected company Amaron s.r.o.

Magnetic vortices in ferromagnetic disks are curling magnetization structures characterized by the sense of the spin circulation in the plane of the disk and by the direction of the magnetization in the vortex core. Concepts of memory devices using the magnetic vortices as multibit memory cells have been presented, which brought the high demand for their research in many physical aspects. This work investigates the magnetostatic coupling in pairs of ferromagnetic disks to clarify the influence of nearby disks or other magnetic structures to the vortex nucleation mechanism. To ensure that the vortex nucleation is influenced only by the neighbouring magnetic structures, the randomness of the nucleation process was studied in single disks prior to the work on pairs of disks. We had to ensure that the vortex nucleation is influenced only by the neighbouring magnetic structures and not by an unwanted geometrical asymmetry in the studied disk. Lithographic capabilities were inspected in order to achieve the best possible geometry. Further we present a concept of electrical readout of the spin circulation using the anisotropic magnetoresistance, which allows automated measurements to provide sufficient statistics. To explain the magnetoresistance behaviour, numerical calculations together with magnetic force microscopy measurements are presented.

The topic of this diploma thesis is the safety of a gas burner control. The aim is to fully automate the system by using a gas burner safety control system (Fail-Safe PLC) so as to reduce to minimum the risks. Because great emphasis is placed on safety, so Czech standards and what is connected with safety control systems are discussed. This project is implemented in cooperation with industrial automation company ElektroMAR a. s.

Title: The measurement of loading forces acting on sole of the foot in ice-hockey skates and their casuistic signification Abstract This thesis describe a new construction of measuring device, which is able to detect the loading forces acting on the skates during ice-hockey. This device was calibrated and validated for detection of loading force vector, bending force vector and point of force action on the skate blade. For some cases was described a casuistic mean of measurement by new measuring device "measuring skates" and former device Footscan Insole®. The measurement of loading forces during ice-hockey may be used in practise of skating technique, predictive or protective biomechanics. Future use is also research of discomfort in ice-hockey boots or sportsengeneering. Aim of a study: Aim of a study is projected, calibrated and validated a measuring device able to detect interraction in system foot-skates-surface. After validation is neccessary to prove the practical benefit of this device. This device should make possible to find out the origin of discomfort during ice-hockey skates use. Methods: After a critical review the prototype of measuring skate was constructed. The measuring skate was calibrated a nd validated. In contend of pilot study was done the experiment to proof the casuistic mean of...

Transmission Control Unit (TCU) is an essential part of automatic transmission operation in modern vehicles. TCUs control the switching behavior of an automatic transmission system with a control Software, which takes direct input from the sensors as well as from the engine control unit and makes driving a vehicle much optimum and dynamic as well as provides fuel efficiency. Thus, developing intelligent and sophisticated control software for the TCUs is crucial. To ensure an optimal performance from the TCUs, proper testing of the control software has shown significant results. Software in the Loop (SIL) testing is the one that comes into the consideration when it comes to testing and verification of control software. With the increasing level of complexities in the software modules, the testing of the codes in a real hardware is very complex, risky and expensive. Whereas a SIL simulation promises to provide a much faster and effective testing system without using a real hardware and to improve the development process. This thesis evaluates the possibility of using a microcontroller simulation for the SIL simulation of control software. The simulations of Transmission Control Unit of vehicles are primarily done by building an executable for PCs. This executable differs from the actual software (hex) that’s flashed into the controller. Thus, there are two separate development processes for the simulation and the controller. To solve this, a single simulation of the controller is considered as a solution. But, simulating a whole controller is a very complex and expensive procedure which is not available explicitly. Hence, simulation of the microcontroller is a viable and affordable option at this point of time. For the purpose of simulation during this thesis work, AURIX TriCore from Infineon Technologies has been chosen as the target controller; which is a high-end microcontroller with 32-bit architecture and preferred in a lot of automotive applications. As for a simulation tool, the Universal Debug Engine from PLS GmbH has been selected for its ability to provide the required criteria. A prototype environment has been imagined and implemented which includes a Program to be flashed on the target controller, simulation of the same code into the simulator and finally, running this simulation results along with the SIL environment. The necessary criterion to run the simulation has been documented herewith.

The thesis is focused on the brewing industry in the Czech Republic and changes within it which influenced the development of small Czech breweries. An analysis of the industry is performed using the Porter's Five Forces model focusing on the five competitive forces represented by the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, substitute products or services, and established rivals. Market concentration is also analyzed given the changes in the brewing industry. Changes in consumer demand and their influence on the brewing industry are examined subsequently. In particular, the change of consumer preferences leading to an increased consumption of stronger beers or aspects of beer selection are analyzed. Based on the findings, the impacts of these changes on small Czech breweries are described. In the next part of the thesis, economic results of selected breweries are compared using the indicators of value added margins, return on assets, return on equity and return on sales.