In 2003, the Centre for Operations Excellence at the University of British Columbia's Sauder School of Business worked on a project for a company in the resort industry. The project was an initial attempt to develop and implement a pricing management practice for the ski lift ticket business of that company. Our main deliverable was the development of an Excel-based tool with a user-friendly interface that could help the company in their budgeting of the ski lift ticket business. After completing the project, we did some further investigation relative to pricing management techniques that could be applied to this sort of business, namely a congestible service industry. In this thesis we argue that a revenue management system could bring substantial benefits if implemented in this industry. We also identify the requirements and main features of a revenue management system applied to congestible service industries. Although revenue management is a very popular system in fields such as the airline, hotel and car rental industry, none of them can be classified as congestible industries. The ski lift ticket industry and similar industries possess one characteristic that differentiates them from the ones previously mentioned, there is no fixed capacity. This is the reason why we considered important to study the application of revenue management in congestible service industries.

In this study the former mining town and present ski resort of Alta, Utah, and the Little Cottonwood Canyon (in which Alta is located) are treated as one unit of study. After a brief treatment of the natural setting, man's earliest activities in the region are traced through the winter of 1966. Activities which are examined include: exploring, trapping, logging, grazing, milling with the major emphasis upon quarrying, mining, skiing and settlement. Until 1864 the region was utilized for non-mining activities. By the 1870's, mining "boomed" and various settlements were established in the canyon. The most famous of these was Alta. Although not formally chartered, Alta was typical of frontier mining camps. Following the decline of mining, the area lay somewhat dormant until the advent of organized skiing in 1937. Now Alta's wealth is found in the snow that falls upon surrounding mountains and not in the silver that was mined from them.

Thesis (M.A.)--University of Wisconsin, Madison, 1994. / Typescript. Cover title. Includes bibliographical references (leaves 211-220).

Thesis (M.A.)--University of Wisconsin, Madison, 1994. / Typescript. Title from cover. Title from title screen (viewed Sept. 5, 2007). Includes bibliographical references (leaves 211-220). Online version of the print original.

In 2003, the Centre for Operations Excellence at the University of British Columbia's Sauder School of Business worked on a project for a company in the resort industry. The project was an initial attempt to develop and implement a pricing management practice for the ski lift ticket business of that company. Our main deliverable was the development of an Excel-based tool with a user-friendly interface that could help the company in their budgeting of the ski lift ticket business. After completing the project, we did some further investigation relative to pricing management techniques that could be applied to this sort of business, namely a congestible service industry. In this thesis we argue that a revenue management system could bring substantial benefits if implemented in this industry. We also identify the requirements and main features of a revenue management system applied to congestible service industries. Although revenue management is a very popular system in fields such as the airline, hotel and car rental industry, none of them can be classified as congestible industries. The ski lift ticket industry and similar industries possess one characteristic that differentiates them from the ones previously mentioned, there is no fixed capacity. This is the reason why we considered important to study the application of revenue management in congestible service industries. / Business, Sauder School of / Graduate

This study critically examined how three Canadian ski resorts markets to the Nexus Generation (population cohort aged 18 to 35 years) by evaluating the marketing practices of three leading ski resorts owned by a major resort development company located in Canada. The research objectives were to critically review the resorts' marketing methods for profiling and targeting the Nexus Generation, and evaluate the effectiveness of these methods based on established theory in generational marketing. The study followed a case study approach and a qualitative research methodology. Marketing Directors from the three ski resorts were recruited into the study and interviewed using semi-structured interview methods. Interviews were conducted on-site at the respective resorts in order to provide a more natural environment for the participants and to facilitate field observations and collection of marketing plans and materials. Data analysis focused on the resorts' profiles and amenities, their target consumer groups, and their marketing approaches, including any use of generational marketing methods, and any targeting of Nexus. The results indicate that the ski resorts' application of generational marketing as a marketing strategy and their perceptions of Nexus as a market segment correlated well with theories of generational marketing and the Nexus generation. The Nexus generation was not identified as a specific target market, however, it overlapped many of the target groups outlined by the ski resorts. Although not marketed to directly, Nexus was identified as an important group and in particular their vitality and youth were valued as a desirable quality to have associated with the resort. Generational marketing was used by each of the resorts to varying degrees, however, further steps could be taken in this area such as determining major world and life experiences that have affected the attitudes of skiing consumers, including their perceptions of critical ski resort amenities and services, and their attitudes towards money and consumerism more generally. The analysis contributed to the literature by providing a concrete case study that critically evaluated generational marketing approaches at three Canadian ski resorts, and points the way for further use of generational marketing methods in the ski industry. / Education, Faculty of / Kinesiology, School of / Graduate

Whistler Blackcomb Resort experiences the highest skier visits of any resort in North America and consequently demand at the ski school is high. Due to various factors, the daily number of lesson participants is highly variable and the best number of instructors to staff each day is correspondingly difficult to estimate. The consequences of scheduling incorrectly could lead to either overstaffing or understaffing. Overstaffing results in unnecessary costs; understaffing results in lost sales and customer dissatisfaction. A scheduling tool that can assist the Ski School in staffing decisions, therefore, is developed to minimize excess costs. Daily demand predictions are made using a forecasting model and a staffing policy is applied to it to obtain a recommended staffing level. The demand forecasting model is a regression model that takes into account pre-bookings, day of the week, holidays, and yesterday's demand. The staffing rules are determined through a Newsvendor-type model derived from a marginal cost analysis of the trade-off between overstaffing and understaffing applied to the daily demand forecasts. The project is intended to formalize a systematic approach to staffing for certain lesson types (pods) one day in advance. It will assist the Whistler Blackcomb Ski and Snowboard School, as a decision support tool, in the development of daily instructor schedules that rninimize any unnecessary costs.

Målet med denna uppsats var att undersöka de nomadiska folkets användning av trä i norra Fennoskandien, samt möjliga analytiska metoder att studera arkeologiskt trämaterial. Detta möjliggjordes genom relevanta etnografiska, historiska och arkeologiska studier och en genomgång av analytiska metoder. De nomadiska folken använde trämaterial i en stor del av deras vardag så som mat i form av den näringsrika inner barken, ved för eldning, till både temporära och permanenta kåtor, förvarning samt jakt. De analytiska metoder som presenteras var träidentifikation, dendrokronologi och 14C-metoden. Träidentifikation möjliggör de två senare metoderna som kan förse tillförlitlig datering beroende på trämaterialets struktur samt tafonomiska processer / The aim of this thesis was to investigate the nomadic people’s wood usage in northern Fennoscandia, as well as possible analytical methods of investigating wooden remains. This was achieved through relevant ethnographic, historical and archaeological studies and a review of analytical methods. Wooden material played a big role in the life of the nomadic people in the shape of food, firewood, storage, construction material for both temporary and permanent huts, and for hunting. The analytical methods presented are species identification, dendrochronology and 14C-method. Species identification enables the latter methods of which provides reliable dating of wood, depending on the structure and taphonomic processes.

The thesis deals with carve turn practice at a primary school ski course in the district of Pelhřimov. Carving has been known for quite a long time. However, so far its techniques have been involved in school ski courses in a low degrese. The thesis should help in choosing exercices suitable for learning a carve turn.Our task was to choose carving exercises and apply them in practise during a primary school ski course. A brief outline of history of skiing, skiing and carving biomechanics can be found in the thesis. There is also a set of exercices which has been attested in practise. As a part of the thesis, there is the analysis of the exercises and their evaluation.

The aim of this diploma thesis is to facilitate better knowledge both in a written form and by an instructional video record to those who have not become familiar with this popular winter sport with a long tradition yet. The thesis includes a brief history introduction and explains equipment and safety rules. It provides general ski exercises for beginners and thus prepares them for learning of basic ski skills. Games are included as a mean of better acquirements and enjoyment. They are followed by parallel turns which are primarily defined by technique and biomechanics perspectives. Most frequent mistakes and selected preparatory exercises together with turns are presented as well. The DVD is supposed to introduce a beginner skier into commonly practised and well-proven parallel turns.