The thesis deals with logistic ensuring of Skoda Auto supplies to the Chinese market. Its part is the theory of international transportation, information about the company, specifics of Chinese market and Skoda Auto's presence in China. It analyses possible alternatives of cars transportation to China, advantages and disadvantages of each types of transport and introduces supply realization of assembly parts for comparison.

This diploma thesis primarily deals with current position of the biggest Czech automaker Skoda Auto in the Chinese and Indian markets. Document involves the analysis of initial entry conditions, as well as general marketing environment of both countries. Skoda Auto company, member of the German concern Volkswagen, operates in Asia only for a few years and so far it has reached very good results. Extremely promising is the market in China, where significant increase of sales is expected in the next years. Indian demand for cars is relatively smaller and harder to forecast. In both markets Skoda is facing tough competition of local and global automakers, therefore high importance lies in brand positioning. Part of the thesis is also SWOT analysis and identification of all main marketing mix tools.

This diploma thesis is aimed at radar cross section of passenger cars. Basic scattering parameters of simple targets are described. Selected numeric methods used for computing radar cross section are discussed. Shape and size of simplified vehicle models is investigated. Simulations are verified by computing RCS of objects with well-known characteristics. Radar cross section of Skoda Octavia was simulated using selected numeric methods. Results of all performed simulations are shown in included graphs. Experimental measurment of radar cross section of a vehicle was performed so the measured data can be compared with the simulations.

My diploma thesis is named Sponsoring as a part of a marketing communication. How it is perceptible already from the title, the main theme of the whole work is relatively young tool of marketing communication - sponsoring. In theoretical part of my diploma work I firstly attend to the marketing communication and marketing mix , consequently in one chapter I lightly mention mark plus its identity. Then I concentrate directly on the sponsoring plus the explication of CSR -- Corporate Social Responsibility. Practical volume of my work is bent on the company Skoda Auto. Skoda Auto is a firm with more than centenary tradition. Skoda Auto is the biggest inland employer and together with the company CEZ belongs to the group of biggest sponsors in Czech Republic. Part of my diploma thesis is a questionnaire aimed for the fact - how the public perceives the company Skoda Auto.

The topic of this diploma thesis is the analysis of activities of the Czech biggest automotive producer, Skoda Auto company, on the UK market. The thesis maps historical development of the Skoda Auto's activities in that country, goes into the company's chosen growth strategy and provides an analysis of weaknesses and suggestions for possible improvements, which could lead to strengthening of Skoda Auto's position on that market. The first chapter is dedicated to the presentation of Skoda Auto company, outlining the historical development of that car maker and describing of importance, which has that company and also the whole automotive industry for the Czech Republic. The chapter also analyses the sales situation on other markets and the company's global growth strategy. The second chapter focuses on the British market. At first it researches the economic background of the country and then the automotive market. Historical development, current situation and the competition of Skoda Auto are analysed afterwards. The third chapter analyses more deeply Skoda Auto's activities on the UK market. It deals with the historical development of the company's operation in that country, analyses in detail the current growth strategy, which is implemented from 2011 to 2015. The chapter analyses the four main pillars of the strategy, sales, marketing, dealer network and aftersales, and the fulfilment of the objectives, which were set for the previous year. After that it provides the proposals for the possible improvement and steps that the company could take to consolidate its position on that market.

Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. Even though its popularity, there is a limited and quite unclear understanding of how Access-based consumption affects the consumer-brand relationship. The purpose of this study is to investigate to what extent an Access-based consumption mode creates a consumer-brand relationship, compared to an Ownership- based consumption mode in the context of car brands. In order to fulfill our purpose, both a quantitative and qualitative research method was conducted on members of carpools representing Access-based consumption mode, and car owners representing Ownership-based consumption. A theoretical framework Brand Relationship Quality, composed of six dimensions was used to understand the consumer-brand relationship. Our research shows consistently that Access-based consumption creates a weaker relationship between consumers and car brands in all dimensions of BRQ-model compared to Ownership-based consumption. One group of dimensions identified to relate to emotional attachment; Intimacy, Brand-Self Connection and Love/Passion, have relatively higher difference between the two consumption modes. Another group of dimensions related to values of functionality and practicality; Commitment, Brand Partner Quality and Interdependence, have less difference.

The presented diploma thesis deals with the improvement of system support at the department Sales Planning and Reporting in Skoda Auto a.s. Its major objective is proposal, creation and implementation of the main analytical tool for sales and production planning in this department with regard to the economic efficiency of this solution. The main task of this tool is to make the process of planning in the company more effective and support management’s decision making process. The entire project is implemented in Microsoft Excel using Visual Basic.

Projektet är utfört på uppdrag av Kraftringen AB för deras nybyggda värmekraftverk i Örtofta med anledning av att den befintliga dokumentationen över de olika systemen saknar en tydlig steg-för-steg process med avseende på drift, start och stopp av anläggningen. Fokuset för denna uppsats är avgränsad till uppstart genom HMI för ångturbin. Genom observationer på plats i värmekraftverket samt tagit del av driftpersonalens egna instruktioner, har en checklista och flödesschema tagits fram av uppsatstagarna. Resultatet har fått en högre tillförlitlighet tack vare att uppsatstagarna även har haft tillgång till dokumentation från leverantörer i form av papper och digitala kopior i Kraftringens interna nätverk. Detta projekt har lett fram till en tydlig och enhetlig steg-för-steg process som kommer att underlätta driftpersonalens arbete på Örtoftaverket och skapa en ytterligare effektivitet vid uppstart av ångturbin.

The thesis is concerned with a question, what plays the key role in decision making process about restructuring of production capacities of automotive companies within global process. All of this is running in the background of optimization factors influencing their cost items value. Volkswagen AG, more precisely SKODA AUTO was chosen for behavior analysis introduced as a case study. The goal is to suggest some recommendations for SKODA AUTO to help with achieving sales of 1,5 million cars in 2018 based on global pressures analysis affecting automotive industry and future cost development study in this field. The main benefit of the thesis is the complex cost items analysis resulting in application of the conclusions into SKODA AUTO case in a form of recommendations based on cost reduction.

The thesis contains complete design of complex system for acquisition of data from bus of a vehicle. It resolves problems of connection of a new node to CAN bus of a vehicle, communication protocol NMEA 0183 of GPS receivers, logging of caught CAN frames into database system MySQL, and proposes algorithms of application for operation of the system. It includes also process of complete installation based on established concept and test results of the system in real situations.