published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Transport Policy and Planning / Master / Master of Arts

published_or_final_version / Education / Master / Master of Science in Information Technology in Education

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Transport Policy and Planning / Master / Master of Arts

by Yu Wai-Yip. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 51-57). / TABLE OF CONTENTS --- p.i / LIST OF EXHIBITS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Project Objectives --- p.3 / Methodology --- p.3 / Chapter II. --- WHAT IS SMART CARD --- p.5 / A Brief History of Smart Card --- p.5 / Classifications of Smart Card --- p.7 / Categorization by Security Level / Contact Vs Contactless / Chapter III. --- EVOLUTION OF SMART CARD MARKETS --- p.11 / Smart Card Versus Magnetic Stripe Card --- p.11 / Possible Applications --- p.13 / Payment Applications / Transportation Applications / Healthcare Applications / Telecommuncations Applications / Global Market Trend --- p.22 / Chapter IV. --- SMART CARD APPLICATIONS IN HONG KONG --- p.25 / Transportation Applications --- p.27 / Healthcare Applications --- p.28 / Payment Applications --- p.30 / Mondex Card and Visa Cash Card / Hong Kong Jockey Club Smart Card / Identification Applications --- p.32 / Chapter V. --- ANALYSIS OF THE HONG KONG SMART CARD MARKET --- p.33 / Smart Card as An Individual Product --- p.34 / Smart Card as a Form of Monetary Exchange --- p.34 / Smart Card as a System --- p.36 / Technological Environment / Political-legal Environment / Competitive Environment / Economic Environment / Socio-cultural Environment / Perspertive of All-in-one Smart Card in Hong Kong --- p.43 / Chapter VI --- SUMMARY AND CONCLUSIONS --- p.47 / Summary --- p.47 / Conclusions --- p.48 / BIBLIOGRAPHY --- p.51

by Li Chun-Kit Patrick. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves [87-90]). / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vi / LIST OF TABLES --- p.viii / INTRODUCTION --- p.1 / LITERATURE REVIEW - DEVELOPMENT OF SMART CARD --- p.4 / Terminology --- p.4 / General Application of Smart Card --- p.6 / DESCRIPTION OF MONDEX --- p.14 / History of Mondex --- p.14 / Description of Mondex and Its Accessories --- p.16 / Advantages of Mondex --- p.20 / Disadvantages of Mondex --- p.22 / COMPETITOR ANALYSIS --- p.24 / Maestro --- p.25 / Credit Card --- p.27 / Electronic Payment System (EPS) --- p.29 / RESEARCH METHODOLOGY --- p.35 / Research Objective --- p.35 / Research Design and Method --- p.36 / RESEARCH FINDINGS --- p.39 / Data analysis on the Whole Sample Basis --- p.39 / Data Analysis by Type of Adopter --- p.50 / RECOMMENDATION --- p.58 / Characteristics of Potential Adopters --- p.58 / Product --- p.59 / Promotion --- p.63 / LIMITATION --- p.70 / APPENDIX 1: DIAGRAMS / APPENDIX 2: CHINESE QUESTIONNAIRE / APPENDIX 3: ENGLISH QUESTIONNAIRE / APPENDIX 4: FIGURES / APPENDIX 5: TABLES / BIBLIOGRAPHY

by Tse Kwong Keung. / Pages 52-56 and 74 in clear holder. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaf 99). / Questionnaries in English and Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.ii / LIST OF ABBREVIATIONS --- p.v / LIST OF APPENDICES --- p.vi / LIST OF TABLES --- p.vii / LIST OF EXHIBITS --- p.ix / PREFACE --- p.x / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Title of the Project --- p.1 / Terms of Reference --- p.1 / Objective --- p.2 / Chapter II. --- BACKGROUND --- p.4 / Overview of the Octopus System --- p.4 / Overview of the Octopus System Bus Equipment --- p.6 / Fare collection system on LRT Feeder and Auxiliary Bus Routes --- p.9 / Pre-Octopus Fare Collection System --- p.9 / New Fare Collection System with the Introduction of Octopus System --- p.10 / Implementation Measures --- p.11 / Implementation Measures to Prepare Passengers to Use Octopus System on Buses --- p.11 / Implementation measures - CSL --- p.11 / Implementation measures - LRT --- p.13 / Implementation Measures to Prepare Staff to Launch Octopus System on Buses --- p.14 / Chapter III. --- METHODOLOGY --- p.16 / Sources of Information --- p.16 / The Questionnaire Surveys --- p.17 / Questionnaire Survey for LRT Bus Passengers --- p.17 / Questionnaire Survey for LRT Bus Traffic Staff --- p.18 / Data Analysis Tools --- p.19 / Chapter IV. --- FINDINGS --- p.20 / Literature Review --- p.20 / The Systems Development Cycle --- p.20 / The Systems Development Cycle of Octopus System in LRT Buses --- p.24 / Systems Implementation Measures Getting People Ready to Use the New System --- p.25 / Measures of gaining acceptance by passengers and staff --- p.26 / Measures of obtaining passengers and staff performance --- p.29 / Education and training --- p.30 / Performance aids --- p.32 / Findings from Questionnaire Survey for LRT Bus Passengers --- p.33 / Demographic Profile --- p.33 / Effectiveness of Promotion Channels on Octopus Card to Passengers --- p.33 / Number of Trips on LRT Buses Per Week by Respondents --- p.34 / Fare Paying Methods of Respondents --- p.34 / Competence of Respondents in Using Octopus Card on Buses --- p.35 / Most Effective Methods to Educate Passengers on Octopus Card Usage --- p.36 / Findings from Questionnaire Survey for LRT Bus Traffic Staff --- p.36 / Demographic Profile --- p.36 / Personal Computer Experience Prior to Octopus Bus Equipment Training --- p.37 / Evaluation of DDU Operations Training Course --- p.37 / Staff Perceived Level of Competence to Operate the DDU During Octopus System Launching --- p.38 / Measures Proposed by Staff to Enhance Competence to Operate the DDU --- p.39 / Evaluation of BDC Operations Training Course --- p.39 / Staff Perceived Level of Competence to Operate the BDC During Octopus System Launching --- p.40 / Measures Proposed by Staff to Enhance Competence to Operate the BDC --- p.41 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.42 / Strengths of Implementation Measures on Passengers --- p.42 / Weaknesses of Implementation Measures on Passengers --- p.43 / Recommendations of Implementation Measures on Customers --- p.44 / Strengths of Implementation Measures on Staff --- p.46 / Weaknesses of Implementation Measures on Staff --- p.47 / Recommendations of Implementation Measures on Staff --- p.48 / APPENDICES 1-11 --- p.50 / TABLES 1-18 --- p.75 / EXHIBITS 1-6 --- p.93 / BIBLIOGRAPHY --- p.99

by Chan Tak-Wai, Woo Wai-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 89-91). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / ACKNOWLEDGMENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Definition of Smart Card --- p.2 / Smart Card --- p.2 / Electronic Money --- p.4 / Objective of Project --- p.5 / Chapter II. --- METHODOLOGY --- p.8 / Primary Data --- p.8 / Secondary Data --- p.9 / Literature Review --- p.10 / Chapter III. --- CARD PRODUCTS --- p.13 / Development of Credit Card and Smart Card --- p.13 / Scope of Usage of Smart Card --- p.15 / Commercial Areas --- p.15 / Medical Aspects --- p.16 / Telecommunications Industry --- p.17 / Banking System --- p.17 / Chapter IV. --- CITICORP --- p.20 / Citibank --- p.20 / Citibank H.K --- p.22 / Chapter V. --- CITIBANK H.K. CREDIT CARD PROFILE --- p.23 / Competitive Environment --- p.24 / Marketing Strategies --- p.25 / Chapter VI. --- SMART CARD PROFILE --- p.27 / Product --- p.27 / Market --- p.30 / Customer --- p.31 / Competitive --- p.33 / Company --- p.35 / Chapter VII. --- SURVEY RESULT --- p.38 / Chapter VIII. --- RECOMMENDATIONS --- p.39 / Characteristics of Target Market --- p.39 / Establishing Marketing Objective --- p.40 / Proposing Marketing Strategies --- p.40 / Product --- p.40 / Place --- p.43 / Price --- p.46 / Promotion --- p.47 / Physical Facilities --- p.50 / Personnel --- p.50 / Process Management --- p.50 / Chapter IX. --- CONCLUSION --- p.52 / APPENDIX --- p.55 / BIBLIOGRAPHY --- p.89