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Religiosity has largely been ignored by consumer research as a factor in the negotiation of meaning from magazine advertisements containing lifestyle messages. A meaning based study was undertaken to seek to identify its presence and emergence within a religious audience. A qualitative methodology employing in-depth, phenomenological interviewing was designed. Six members of the Church of Jesus Christ of Latter-day Saints, three men and three women, were invited to give their interpretations, thoughts, and feelings towards four magazine advertisements. A second in-depth phenomenological interview was conducted with each participant to provide individual lifeworld contexts. Analysis employed a previously tested conceptual construct, Life Themes, to identify a paramount, existential motivator unique to each participant. Life Themes were consequently examined for influences of personal and institutional religiosity. Expressions of religiosity were found to be influenced by individual Life Themes. Though findings indicate conflicts with personal values derived from religiosity, interpretive consensus was not found in particular incidences or on particular values. Findings also suggest that proximity to Christian lifestyle values, rather than to simply “Mormon” lifestyle values, more fully suggest incidence of shared interpretive strategy in evaluating lifestyle appeals within advertising messages. The study indicates that aligning a product with messages containing values that promote lifestyle conflict is not serving the best interests of the product, nor its intended market.

This thesis examines the first eighty years of Mt. Pleasant's history. Religion permeated the community affecting all areas of life, from education to the economy. This analysis will demonstrate how the characteristics described by May influenced the development of this community.

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Both the Mennonite and the Non-Mennonite girls participated in the same household activities and performed them to a similar degree; although the attitude of the Mennonite girls toward the activities was more positive. Apparently, there was little or no relation between the way the girls performed household activities and the way they felt about them. All of the girls occasionally earned money outside the home; while about one-third of the girls worked as much as one day a week. The Mennonite girls took part in more recreational activities with the family, but the Non-Mennonite girls expressed more interest in family recreational activities. Both groups participated in social activities in and outside the home to a similar degree; although the actual activity engaged in varied somewhat. The extent of activity in the home and the amount of time spent away from home were similar for both the Mennonite and Non-Mennonite girls. / Master of Science

Coal-fueled energy development in the Southwest has resulted in a controversy over claims of environmental damage and spiritual and social disruption to the Native American inhabitants of the region. Development has been supported through estimates of the economic benefits that will accrue to the Hopi and Navajo through the planned development. This research has developed a modeling approach to systematically and rationally assess the impacts of energy development on the Hopi and Navajo Tribes. The model incorporates a simulation technique that describes the Indian social systems over time with and without energy development. The variations within the system without energy development and with various levels of development allow insights into impacts. Computer control allows the model to consider many different decisions relative to energy development, and incorporated graphics allow for efficient and fast impact interpretation. The results of the model indicate that proposed impacts on the Native Americans have been exaggerated. Neither the economic impacts nor spiritual disruptions claimed are seen to occur. The model is seen to be a valuable tool for systematic analysis and the presentation of social impact information.

The purpose of this thesis is to analyze and discuss the changing ways in which the visual art of heraldiy was perceived by the feudal aristocracy of twelfth- and thirteenth-century England. It shows how the aristocracy evolved from a military class to a courtly, chivalric class, and how this change affected art and culture. The shifts in the perceptions of heraldry reflect this important social development of the knightly class.

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