M.Com. (Communications) / The purpose of this study was to place public relations officer in perspective internal and external social responsibility. the role of the with regard to make this possible, an in-depth qualitative study was undertaken, which was primarily based on a literature study. The concept of social responsibility was defined by situating the essence and extent of social responsibility within the theory of public relations. The' discussion of social responsibility was done within the perspective of the social system, and a system theoretical 'orientation -to social responsibility and public relations was explored. A clear distinction was drawn between internal and external social responsibility. The situation of social responsibility within the public relations domain was investigated by means of a critical analysis. This showed that the role of the public relations officer will have to change to accommodate new demands, and that a new corporative communications image of social responsibility has become necessary. The identification of specific problems in South Africa was discussed, and the development of a socially responsible policy based on these problems, received attention. Attention was given to the to facilitate the public social responsibility role of corporate communication relations officer in executing In conclusion, a qualitative research was conducted to analyse the attitude of a group of industrialists on the East Rand with regard to social responsibility. This was followed by a discussion of the results and conclusions of the study, and recommendations based on the findings of the research.

This thesis examines the different areas of agency theory including managerial discretion, corporate governance compliance, voluntary disclosure policies and regulation. The institutional setting for these studies will be the Alternative Investments Market (AIM) as this market provides a unique regulatory environment and distinctive corporate governance features that makes it suitable for analysis. Specifically, AIM, unlike its FCA-regulated main market counterpart, operates under a self-regulated environment, where application of the FCA rules and combined codes are voluntary. This allows great discretion in a firms operation leading to potential agency problems as mandatory disclosure is limited to price-sensitive information, allowing for the presence of information asymmetry. As well as agency theory, one of the main arcs of this thesis explores the role of Nomads. As principle regulator, these firms are charged with ensuring the compliance of their clients with the AIM rules, as well as ensuring the continued success of AIM itself. The first investigation creates a Nomad reputation index to test how the market responds when companies change to more reputable Nomads. To do this, event study methodology is utilised to examine the abnormal returns earned around Nomads switches. The key findings indicate that when managers switch-up to a more reputable Nomad, a proxy for managerial bonding, the market responds favourably, in spite of the costs associated with hiring a more reputable Nomad. Similarly, when managers make the unnecessary decision to switch to a Nomad of equal rank, the market responds negatively. As there is no intuitive advantage to switching to a Nomad of equal rank, it might therefore be seen as a costly and unnecessary move that will not improve the value of the firm. Therefore, the market reacts negatively, indicating the presence of market discipline as investors are punishing managers for making a decision perceived as unnecessary. The final analysis introduces the concept of ‘strict’ Nomads who are perceived to follow the AIM rules more closely than other Nomads. The reporting lag is used as a proxy and finds a positive relation with switches to a strict Nomad over a lenient one. The second study examines the determinant of corporate governance compliance with a focus on the effect of regulation. The findings document that regulation has not influenced the level of compliance, but rather there has been a convergence in governance standards over time given the increased awareness and demand for governance attributes. The findings also extend the Nomad reputation analysis with regards to governance and find a significant positive relation indicating Nomads influence governance standards as part of their monitoring role. The final study examines how the extent of voluntary disclosure is influenced by the company’s corporate governance attributes and the reputation of the Nomad. This study finds a positive relation between the level of voluntary disclosure, board independence and the presence of a nomination committee. Furthermore, this study reveals that voluntary earnings disclosure is a signal for bad news as the LS regression documents a negative relation between abnormal returns and the level of voluntary disclosure. This is corroborated in the event study where the announcement of a notification of results and the subsequent earnings announcement are associated with negative abnormal returns being earned.

Different forms of social responsibility practices have been prevalent in South Africa. Most of South African companies decided to bear the minimum costs when it comes to contributing to society. An improved version of social responsibility evolved since the transition in the 1990’s and South Africa’s re-integration into the global economy after lifting of economic sanctions. This came about after decades of large profit margins enjoyed by South African companies at the expense of low labour costs that led to inequalities in income distribution in South Africa. The social responsibility involvement/programmes are more or less the same across similar companies in South Africa. The reasons for business engaging in social responsibility are varied, ranging from poverty alleviation to sustainable development of society. Executives started to buy into the idea that social responsibility can be beneficial to the business and society. The changing attitudes regarding the role of business in society have made social responsibility an increasingly prominent issue over the past decades, but to decide on which projects will have a mutually beneficial impact on society and business, was one of the major challenges that companies have to face. It is against this background that the researcher investigated and compared the social responsibility practices of two selected financial institutions. The focus was on the practices of the two financial institutions in selecting targets for socially responsible involvement. This problem was supported by six secondary problems. The researcher first did a literature study to place social responsibility in perspective. The main purpose of the literature study was to identify and suggest how companies select the targets for said responsible involvement. An empirical investigation was conducted, focusing on Standard Bank and ABSA Bank. The demarcation of the study was restricted to these organisations as the assumption was made that their social responsibility practices are representative of the social responsibility practices of the financial services industry. The empirical study showed that the organisations under review did not have specific criteria that guide their selection of targets for social responsibility involvement. This highlighted an area of improvement on the social responsibility practices. The results of the literature study and the empirical investigation indicated that to be proactive in the field of social responsibility, criteria for selecting targets should be set and social responsibility practices should be linked to the corporate objectives and should form part of the strategic planning process. An affirmative approach to social responsibility will ensure that the two financial institutions be perceived as socially responsible.

M.Ed. / This study, entitled "Stakeholders Perceptions about their Educational Contributions of GNP in Mozambique" focused on stakeholders of Nhambita buffer zone in the Province of Sofala. My interest in conducting such an investigation stemmed from the fact that when started this research I was working at the center for sustainable development of natural resources (CDS-RN) in Chimoio. — Manica Province and had Gorongosa National Park (GNP) as our pilot project. I realized that there were different stakeholders involved with the Park as well as the communities around it and not that much was done to improve their quality of life. Therefore, there was a need to conduct an inquiry which could lead to identifying the real reason underpinning the stakeholders not to do much and to afterwards draw some conclusions to modify the methodologies in order to change stakeholders' perceptions. In this regard, I conducted interviews and questionnaires in the community and with some stakeholders at Nhambita community, followed by data analysis of research data representing the stakeholders, community members, GNP and also to empower all participants. Hopefully, an educational programme would result from the consensus among all interested parties in the process with the objective of improving the citizen's life.

M.A. / The shift from the Old to the New Economy has developed due to four key trends, namely globalisation, consumerism, environmentalism and corporate governance. Globalisation and the Internet has resulted in consumers being able to track the behaviour of corporations (Vise, 2006:119) and consequently, a New Consumer has emerged, where emphasis on corporate transparency and the environment has become a key concern for these New Consumers. New Consumers are characterised by Lewis and Bridger (2000:21) as independent, sophisticated, involved and well informed about the production of goods and services, where these New Consumers are feeling the pressure to confront and act upon the fact that unbridled production and consumption, which was proliferate in the Old Economy, comes with escalating pollution at a significant human/animal/earth cost (Trendwatching, 2007). Moreover, in the world of globalisation and information overload, Salzer-Mörling and Strannegård (2004:224) argue that the proliferation of brands as well as a cluttered marketplace has meant that corporations now need to not only be differentiated in the marketplace, but also be distinct and one of the ways which corporations in the New Economy are achieving this is by focusing on the corporate brand as the point of differentiation.

Success in business is for the most part defined in financial terms and, because of this, business operations are almost entirely, if not entirely, directed to this end. The principle behind this rationale has been informed by the thought that the best contribution businesses can make to social justice is to focus on the bottom line. By appealing to enlightened self-interest and the high premium people place on freedom, neoliberal economists like Milton Friedman and Friedrich Hayek argue that maximising profits is necessarily socially responsible. And, moreover, that not to pursue this end is socially irresponsible. Social responsibility is the ultimate justification that thinkers such as Friedman and Hayek appeal to when claiming that the business of business is to maximise profit. Yet this position is internally inconsistent. The position is ultimately justified by what is socially just but this means that in fact social justice, and not profit-making, ought to be the end of business. I shall argue that taking this commitment seriously involves rejecting the idea that the aim of business is to maximise profits. This is not to say that businesses should not make profits, rather it implies that this feature is not what ultimately makes them successful. The central contribution of this project is to resolve the contradictions embedded in the traditional approach to business by arguing that the primary aim of business is the promotion of social justice. To this end success in business needs to be redefined so that it reflects the achievement of its ultimate ends and not simply its instrumental means (profit) to the realisation of these aims. We ought then to revise our fundamental assumptions about the structures and policies that are necessary for business to achieve its real end of social justice.

The objective of the study was to investigate the role that social entrepreneurship can play in rural economic development. This objective was achieved by answering the following secondary research questions: How do for-profit social ventures create social value? How sustainable are the for-profit social venture projects in rural areas? What are the challenges facing for-profit social ventures in scaling up their projects? What metrics can be used to monitor and measure social ventures? What are the leadership traits of social entrepreneurs? The point of departure in resolving the objective of this study was to do an analysis of the available literature relevant to the research. The literature review covered was on rural development and social entrepreneurship. Rural development literature covered issues specific to rural development such as the history of rural development in South Africa, land redistribution and restitution and food security, amongst others. Social entrepreneurship literature dealt with the following issues: charity organisations, corporate social responsibility, for-profit social ventures and social capital, amongst others. The researcher used a multiple case study method to resolve the objective of the research. It was conducted with five projects of Amadlelo Agri in the Eastern Cape. An empirical and qualitative study was conducted with forty one employees and six senior managers of Amadlelo Agri respectively in order to test the theory. The results of the empirical and qualitative study were compared to the reviewed literature in order to ascertain whether Amadlelo Agri complied with the findings of the literature review. The research concludes that for-profit social ventures can play a very important role in rural development by turning latent community assets into profitable businesses for the benefit of the community; reducing unemployment and poverty; bringing financial and other resources needed in rural communities and by providing skills development.

In view of the important role small and medium-sized enterprises (SMEs) universally play as the backbone of national economies and the survival and competitiveness challenges that they face, the purpose of this study was to develop specific models of corporate social responsibility (CSR) for SMEs in Uganda as an avenue to enhance their competitiveness and foster economic development. The primary objective was to gain insight into the deployment of CSR in SMEs, including investigating CSR factors and their potential impact on competitiveness. This study integrates previous findings and theories on CSR activities and SMEs‟ competitiveness into a comprehensive hypothesised model. A comprehensive literature study revealed potential factors that could influence the Increased competitiveness of SMEs in Uganda. Four independent variables (Workforce-oriented, Society-oriented, Market-oriented and Environmental-oriented CSR activities) and three mediating variables (Employee satisfaction, Business reputation and Customer loyalty) were identified as variables influencing the Increased competitiveness (dependent variable) of SMEs. Independent variables were categorised as CSR factors while mediating and dependent variables were categorised as outcomes factors. Furthermore, hypotheses were formulated for possible relationships between the independent, mediating and dependent variables. All the variables in the study were clearly defined and operationalised. Reliable and valid items sourced from various measuring instruments used in other similar studies, were used in the operationalisation of these variables. Furthermore, several items were generated from secondary sources. A structured self-administered questionnaire was made available to respondents identified using the stratified and purposive sampling techniques, and the data collected from 383 usable questionnaires was subjected to several statistical analyses. The validity and reliability of the measuring instrument was ascertained using an exploratory factor analysis and Cronbach-alpha coefficients respectively. An exploratory factor analysis using SPSS 18 for Windows was conducted to identify the unique factors available in the data before applying structural equation modelling (SEM). The data were categorised into models of independent variables (CSR factors) and the mediating variables (Outcomes factors). The items measuring Market-oriented CSR activities and Workforce-oriented CSR activities loaded as expected. The items measuring Environmental-oriented CSR activities loaded onto two separate factors which were renamed Environmental-oriented CSR activities and Regulated CSR activities. One of the items originally expected to measure the construct Society-oriented CSR activities loaded onto Environmental-oriented CSR activities, leaving three items which loaded together onto the Society-oriented CSR activities factor. Four factors constituted the outcomes submodel, namely Customer loyalty, Stakeholder trust, Business reputation, and Employee satisfaction. In this study, SEM was the main statistical procedure used to test the significance of the relationships hypothesised between the various independent and dependent variables. Owing to the sample size limitations, the hypothesised model could not be subjected to SEM as a whole. Consequently, six sub-models were identified and subjected to further analysis. The following independent variables were identified as influencing the dependent variables in this study: Workforce-oriented CSR activities, Society-oriented CSR activities, Market-oriented CSR activities, Environmental-oriented CSR activities, Regulated CSR activities. To establish the influence of the various demographic variables on the mediating and dependent variables, an Analysis of Variance (ANOVA) and Multiple Linear Regression (MLR) analysis were conducted. The respondent‟s position/title in the business, form of enterprise, branch/sector of business, level of education, and the size of business were found to have an influence on the mediating and dependent variables of this study. This study has therefore added to the underdeveloped body of business research in Uganda by investigating a particularly limited segment of the literature, namely SMEs. The study has also identified and developed various models that explain the most significant CSR factors that influence the competitiveness of SMEs. Consequently, this study has put forward several recommendations and suggestions that can enhance the competitiveness of SMEs locally and globally. Further research is encouraged on action-oriented areas such as: the success of different policies and techniques to increase the uptake of CSR amongst SMEs; the economic, social and environmental impact of CSR at sector level; and a typology of SMEs with regard to their engagement in CSR.

This thesis deals with the trend of an ageing population in Germany and the opportunities and challenges that it presents for the consumer goods industry. The goal of the research is to provide a more nuanced understanding of ageing consumers and to suggest strategies to overcome innovation resistance. It departs from the traditional product-oriented research perspective and explores domestic practices of everyday life. Using this approach, it investigates the role of household appliances in facilitating the wish of older adults to age-in-place. Due to the interdisciplinary nature of the research, a synthetic framework was created that melds and extends distinct conceptual elements from separate theories. While previous studies have largely failed to provide a detailed description of user segments, this research applies a novel market segmentation approach that assists in developing more effective innovation strategies. It has extended the Use Diffusion model (Shih & Venkatesh, 2004) by creating a number of novel sub-determinants which direct household technology use in different directions. It posits that different user segments exhibit different levels of interest in future technology acquisition. Based on an advanced understanding of use patterns, the research intends to clarify a possible application of disruptive innovations, which suggest simpler, more familiar and affordable products and services. The research followed a sequential approach to data generation. It begins with interviews conducted during home visits using the task of ‘doing the laundry’ as a focal practice, interviews with care workers, and medical practitioners. It is supplemented with focus groups comprised of the intended product users in order to generate innovation ideas. A final focus group of industry experts followed and centred on the operationalization of those ideas within an established company. Finally, the thesis developed a synthetic model to support innovation management that is not present in current conceptions.

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