Due to the popularity of social media and an increase in the engagement of social care, traditional word-of-mouth communications has been replaced by electronic word-of-mouth (e-WOM). Facebook, the most popular website in the United States, is home to nearly 18 million brand or business pages and may be accessed by social media-users aiming to engage in social care, which is customer service via social media. Extending existing research, this study employed in-depth interviews to determine whether or not social media-users are affected by the feedback of other users on restaurants' Facebook pages. The results of this study suggest that Facebook is being used as a tool to attain user feedback regarding restaurants and is perceived as a credible tool. The results also suggest that social media-users are mainly affected by others' user feedback when they are researching a restaurant they have not yet experienced. Finally, the findings of this study suggest that restaurants using Facebook should respond to all types of user feedback, since this practice may result in providing social media-users with a more positive perception of the restaurant.

Web services increasingly serve as large repositories and conduits of information. However, they do not always allow for the efficient dissemination of this information, particularly in a reactive way. In this report, I describe sALERT, a web-based application that allows for targeted information from various web services to be combined and cross-referenced in order to produce a system that is more convenient and more efficient in reactively disseminating information. This dissemination is performed using mobile notification mechanisms such as text messages, and information targeting is performed using data from social networks and geolocation sources. I present the design, implementation, and plans for future improvement for this service within this report. / text

Club Texas: Building Community in Electronic Music Fan Culture through Online Collaboration is a report of results from a content analysis that analyzes the role of online participatory culture for community development and social capital for a local underground EDM ‘scene’ (Electronic Dance Music) in Dallas, TX. This study analyzes DallasDanceMusic.com (DDM), one of the first and largest message board communities to support the EDM community in Dallas, TX since 1994. The study measures participatory culture and social capital using content analysis of the site during high profile activity for a four-month period in 2012. / text

Populations and land development have the potential to shift as economies change at a rate that is faster than currently employed for updating a transportation plan for a region. This thesis uses the Foursquare location-based social networking check-in data to analyze the origin-destination travel demand for Austin, Texas. A doubly-constrained gravity model has been employed to create an origin-destination model. This model was analyzed in comparison to a singly-constrained gravity model as well as the Capital Area Metropolitan Planning Organization's 2010 Urban Transportation Study's origin-destination matrices through trip length distributions, the zonal origin-destination flow patterns, and the zonal trip generation and attraction heat maps in an effort to validate the methodology. / text

Social media have been growing rapidly in recent years thanks to the innovations of social networking sites (SNS) such as Facebook and Twitter, both of which originated in the United States. Currently, SNS and other social media have become global phenomena. This report aims to study the features of SNS that prosper in the U.S., Japan, and China. Through a comparative analysis of the similarities and differences among the top SNS players in each of the three countries, it is possible to identify unique characteristics of each nation’s social networking landscape. The SNS market in the U.S. is relatively mature, while the social networking population is growing in Japan and China. However, contrary to the expectations of some, the Japanese and Chinese social networking landscapes appear to be quite different from one another with regard to SNS usage, despite Japan and China’s similar cultural backgrounds and geographical proximity. / text

Recent progress in the discipline of computer applications such as the advent of web-based communication, afforded by the Web 2.0, has paved the way for novel applications in language learning, namely, social networking. Social networking has challenged the area of Computer Mediated Communication (CMC) to expand its research palette in order to account for the way individuals engage in processes of learning and socialization, the way they interact, and the way they construct and perform their identities. With this in mind, it is necessary to examine the new material conditions, social arrangements, and the communicational landscape of Social Networking Sites (SNS). This study focuses on SNSs for language learning (SNSLL) and examines the particular case of Busuu. Drawing on theoretical tenets of sociocultural and ecological approaches combined with multimodal social semiotics, this research aims to analyze the views of language and learning that are enacted through the semiotic design of Busuu. It also purports to examine the types of identities wherein users are positioned through the compositional elements of this participatory online environment. The research design is informed by the principles of a qualitative case study and autoethnographic research. The data collected for this study consist of documentary information obtained from Busuu and the autoethnographic accounts of the researcher, who participated as a member of the Busuu community for 10 weeks. Results indicate that overall Busuu is an ecological system composed of sub-systems of nested views about language, learning, and users in which multiple timescales, spatiotemporal, and discursive resonances of various theories work in synergy. Thus, the semiotic spaces of Busuu combine structural, interactional and ecological views of language. Similarly, Busuu crystalizes views of learning that echo behaviorist, cognitivist, and constructivist theories. The website enacts different identities, positioning users as learners and teachers/tutors who are members of an imagined community. The study draws implications about the need for theoretical coherence and pedagogical alignment among the different components of the language curriculum (e.g. language and learning views, instructional activities) of Social Networking Sites for Language Learning.

Aim: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent on marketing. The aim of this research is to contribute to existing knowledge in the field of political marketing through the analysis of how marketing is done throughout a political campaign. The 2008 U.S. Presidential Primary Elections, together with a few key candidates have served as the empirical example of this investigation. Four research questions have been asked; what marketing strategies are of decisive outcome in the primary season of the 2008 political campaigning, how is political marketing differentiated depending on the candidate and the demographics of the voter, and finally where does the money come from to fund this gigantic political industry. Method: The exploratory method and case study as well as the qualitative research method have been used in this work. Internet has been an important tool in the search for, and collection of data. Sources used have been scientific articles, other relevant literature, home pages, online newspapers, TV, etc. The questions have been researched in detail and several main conclusions have been drawn from a marketing perspective. Correlations with theory have also been made. Result & Conclusion: In the primary season, the product the candidates have been selling is change. The Obama campaign successfully coined and later implemented this product into a grassroots movement that involved bottom-up branding of the candidate. This large base allowed for a different marketing strategy that implemented earlier and better organization in the caucus voting primary states resulting in an untouchable lead for the Obama campaign. The successful utilization of the Internet and social networking sites such as Facebook and YouTube led to enormous support, not least among the important group of young (first time) voters. It also served as the main base for funding throughout both the primary and the presidential season, effectively outspending the Clinton, and later, the McCain campaigns. This study has shown that there are differences in marketing when it comes to different presidential candidates even within the same party. Marketing activities and efforts also look different for different marketing groups. Suggestions for future research: This study was limited to the primary season; it would have been interesting to include the whole U.S. Presidential campaigning process from start to finish. In future research projects, it would also be interesting to see comparisons between political marketing in the U.S. and political marketing elsewhere, in Europe for example. Contribution of the thesis: This study contributes to increased knowledge when it comes to understanding the role of social media, grassroots movement, and bottom-up branding as a political marketing strategy. It also contributes to increased knowledge about political marketing in general. Furthermore, it shows the importance of marketing - and money - in American politics. Political parties as well as individual candidates may also find the results of this research useful for future campaigning.

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Lnu’k Ktaqmkukewaq (Indigenous Newfoundlanders) face extraordinary challenges, resulting from an extensive period of assimilationist federal, provincial and colonial policy. This qualitative, phenomenological study seeks to examine how Lnu’k Ktaqmkukewaq participating in a social network group experience solidarity. Email interviews were conducted with four study participants. Data from the researcher’s experience as a participant in the social networking group was also included. Results demonstrate that social networking can provide ways for Lnu’k Ktaqmkukewaq to build solidarity by being a source of information sharing and support. Social networking is limited, however, in its ability to build spiritual solidarity. The existence of a collective Lnu identity was evident in the data, and appears to be a yet untapped basis for building solidarity. Recommendations are made as to how social networking can be optimally used for solidarity development and social work practice with Lnu’k Ktaqmkukewaq, and other Indigenous groups.

Contemporary international migrations take place during an “information age”, and information and communications technologies (ICT) have revolutionized transnational immigrant social networks. Immigrants can now maintain transnational connections with their source communities with less cost but more frequency than ever before. E-mail, web cameras, instant messenger services and social networking websites can be used to send very detailed reports about living and working in destination countries to contacts in social networks that span the globe. Drawing upon findings from 54 semi-structured interviews with immigrants in Toronto and other locations in Southern Ontario, this study examines the impact ICTs have had on the transnational social networks of Filipino immigrants in Canada. In this work I employ Pierre Bourdieu’s theories of social fields and forms of capital as a theoretical framework to develop the concept of “digital” capital, a valuable resource that can be converted into multiple forms of capital within transnational social networks. I illustrate how immigrants use digital technologies, and in particular social networking websites, to increase the size and diversity of their social networks, and to disseminate information about life in Canada. I also highlight how processes of social distinction and reproduction influence the accuracy of transnational information flows. This PhD project fills important gaps in the geographic literature, a discipline where ICT have been a relatively understudied research topic to date. It also contributes to the migration studies and transnationalism literature. Many studies that investigate immigrant ICT use have overlooked the importance of geography, and do not consider how uneven power relations between migrant source and destination countries shape immigrants’ on-line transnational activities. This research also makes important theoretical contributions to labour market theory. Classical ideas related to labour shortage and recruitment, hierarchies in the labour market, and the mechanisms of segmentation in labour markets have traditionally been grounded in processes that take place almost entirely in the destination country. This work demonstrates why a global or transnational perspective must be adopted when considering the labour market experiences of immigrants. The findings from this study demonstrate how the economic integration of newcomers in destination countries clearly has transnational dimensions.