When Taiwan's software industry faces difficult environment, in cases of this study explore the company uses open-source marketing strategy to enter the global market and explore the motivation of members joining collaborative software project and collaborative mechanism .The conclusion will provide the internal software industry for reference¡D The most important success factor of open-source software is great product charm.Base on this factor and use word-of-mouth effect to get large number users of downloading software freely in the short time.If a user applies the dual-license of the software, he will contribute benefit. The motivation of creator joining this project is cause of Taiwan¡¦s software market is too small, so need to enter global market to make money, in this reason use open-source marketing strategy to enter global market and learn from world-class talent by exchanging view to achieve their goal. About developer¡¦s motivation is cause of the culture of this company invites developers joining this project is their motivation.About the motivation of user joining this project is cause of the requirement drive user to find AJAX solution in SourceForge.Net webside and finded ZK project ranked first in the category of AJAX. The personal developer evolve from user and the motivation is cause of they feel identification from ZK project and wish ZK product can become better and better. The open-source project is collectting public power to finish a product and it is more complex then open-ended project,so have a good platform will achieve multiplier effect.Manager in the system level considerations is simple and flexible.Product development is divided into core and non-core.The core is developed by senior engineer with experience, non-core is developed by general engineer. If the external personal¡¦s programs will be integrated into products, Copyright must be gived up. Otherwise, these can also be used plus-in way into products.The platform has making full use of the Internet community concept to design forums and issue tracking system.If users have any questions, ideas in the product, they can use the forume to discuss, express their views or ask questions.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2015-12-01T13:21:15Z No. of bitstreams: 1 jacimarfernandestavares.pdf: 4117614 bytes, checksum: 6d7763e08f1653c32b20373c9e55ec2b (MD5) / Made available in DSpace on 2015-12-01T13:21:15Z (GMT). No. of bitstreams: 1 jacimarfernandestavares.pdf: 4117614 bytes, checksum: 6d7763e08f1653c32b20373c9e55ec2b (MD5) Previous issue date: 2015-03-16 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Existem diversas tecnologias desenvolvidas nas areas de manuten c~ao e evolu c~ao colaborativa de software associadas a visualiza c~ao de software, objetivando resolver problemas de empresas e grupos de usu arios. Em muitos casos e necess ario integrar solu c~oes dessas areas visando resolver um dado problema relacionado a evolu c~ao do software. Este problema se torna mais intenso quando se trata de equipes geogra camente distribu das. Neste sentido, foi desenvolvida GiveMe Infra, uma infraestrutura para apoio a realiza c~ao de atividades de manuten c~ao e evolu c~ao de software, realizadas por equipes co-localizadas ou geogra camente distribu das. Tais atividades s~ao apoiadas por diferentes visualiza c~oes de software que permitem ao usu ario obter diferentes perspectivas sobre as informa c~oes disponibilizadas. Um estudo experimental foi realizado objetivando veri car a viabilidade de uso da solu c~ao. Os resultados obtidos s~ao apresentados, bem como os trabalhos futuros em rela c~ao a infraestrutura proposta. / There are several technologies developed to support collaborative software maintenance and evolution, as well as software visualization, in order to solve problems of companies and group of users. In many cases is necessary to integrate solutions already available in these areas to solve a given problem. These problems become intense when geographically dispersed groups are involved in software maintenance and evolution activities. In this sense, an infrastructure, named GiveMe Infra, was developed to support these activities when performed by co-located or geographically distributed teams. These activities are supported by di erent software visualizations that allow the user get di erent perspectives about the provided information. An experimental study were carried out aiming to verify the feasibility of the solution as well as the hypotheses. The obtained results related to the experiments and future works are presented

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-06-07T15:13:04Z No. of bitstreams: 1 jacimarfernandestavares.pdf: 4117614 bytes, checksum: 6d7763e08f1653c32b20373c9e55ec2b (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-06-24T13:08:28Z (GMT) No. of bitstreams: 1 jacimarfernandestavares.pdf: 4117614 bytes, checksum: 6d7763e08f1653c32b20373c9e55ec2b (MD5) / Made available in DSpace on 2017-06-24T13:08:28Z (GMT). No. of bitstreams: 1 jacimarfernandestavares.pdf: 4117614 bytes, checksum: 6d7763e08f1653c32b20373c9e55ec2b (MD5) Previous issue date: 2015-03-16 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Existem diversas tecnologias desenvolvidas nas áreas de manutenção e evolução colaborativa de software associadas à visualização de software, objetivando resolver problemas de empresas e grupos de usuários. Em muitos casos é necessário integrar soluções dessas áreas visando resolver um dado problema relacionado à evolução do software. Este problema se torna mais intenso quando se trata de equipes geograficamente distribuídas. Neste sentido, foi desenvolvida GiveMe Infra, uma infraestrutura para apoio a realização de atividades de manutenção e evolução de software, realizadas por equipes co-localizadas ou geograficamente distribuídas. Tais atividades são apoiadas por diferentes visualizações de software que permitem ao usuário obter diferentes perspectivas sobre as informações disponibilizadas. Um estudo experimental foi realizado objetivando verificar a viabilidade de uso da solução. Os resultados obtidos são apresentados, bem como os trabalhos futuros em relação à infraestrutura proposta. / There are several technologies developed to support collaborative software maintenance and evolution, as well as software visualization, in order to solve problems of companies and group of users. In many cases is necessary to integrate solutions already available in these areas to solve a given problem. These problems become intense when geographically dispersed groups are involved in software maintenance and evolution activities. In this sense, an infrastructure, named GiveMe Infra, was developed to support these activities when performed by co-located or geographically distributed teams. These activities are supported by different software visualizations that allow the user get different perspectives about the provided information. An experimental study were carried out aiming to verify the feasibility of the solution as well as the hypotheses. The obtained results related to the experiments and future works are presented.

Open innovation has been rising in popularity as an alternative to traditional model for organizations to enhance innovation in their products or services. In the past, the innovation processes was time-consuming and costly. It has now become significantly efficient and effective, supported by the advancement of today’s IT such as Internet, Cloud Computing and Big Data. Open innovation has changed the aspect of the innovation source; from closed internal R&D to fully utilization of consumers’ collaboration. Decision to shift towards open innovation strategy has been lying on several areas including motivation, financial direction, and preference of the innovation strategies and business models that fitting the organizational core strategy. This research studied the relation of these areas and its effect; it determined the way IT-organization creates and captures value that were done by opening its product platform. This thesis was conducted to analyze the open innovation approach in an open digital navigation platform, featuring two platforms as case study: Google Maps and OpenStreetMap. The investigation emphasized the utilizing of the open innovation strategy to build its platform where crowdsourcing and open source software as objects highlighted in the research. The data was collected from secondary sources. Research findings suggested that crowdsourcing and open source software strategy are the main strategies of open innovation implemented in IT digital mapping platform to create and capture value. While these strategies have been practiced in both platforms, circumstances (motivation, financial direction, and business strategy) that hovering around the internal aspect of organizations affected the application of those strategies. The implementation results are differ according to preferred business model. The result of this research suggested that a non-profit based organization tends to utilize open innovation to improve the value of their product through consumer collaboration, while a profit based organization adopts open innovation to generate additional pool of revenue through customers’ feedback and input data. The open innovation leads to creation of a new business model as the foundation of innovation.

The main topic of this diploma thesis is the collaboration software. This thesis is mainly focused on their description followed by their implementation into the international company. All important terms for this topic are explained and defined in the theoretical part of this thesis. It is the base for the next parts where author explains the criteria for choosing the most suited collaboration tool for the particular company. After describing and comparing products the most suitable tool is implemented into the companys environment. At the end the key functionality of this collaboration tool is explained and shown on few practical examples. The goal of this thesis is to provide the theoretical fundamentals about the software collaboration tools, compare the products available and finally implement the most suited one into the environment of the international company.

1 EINLEITUNG Der Einsatz von Enterprise 2.0-Lösungen steht noch am Anfang. So nutzen nur ca. 20 % der Unternehmen in den USA und Europa Social Software-Werkzeuge wie Blogs, Wikis oder Foren [7]. Nach [3] geht es bei Enterprise 2.0 darum, die Ideen und Konzepte des Web 2.0 und von Social Software zu verstehen und auf die Zusammenarbeit in Unternehmen zu übertragen. Viele Unternehmen haben Schwierigkeiten bei der Integration solcher Lösungen, wodurch die Zugänglichkeit und Handhabbarkeit der Informationen im Unternehmen leidet. In einem konkreten Anwendungsfall sollen Lösungen gefunden werden, um das Gewahrsein der Informationen bestehender Social Software-Systeme und die Zusammenarbeit in Entwicklungsabteilungen zu verbessern.