Naturalistische Religionstheorien basieren auf der grundlegenden Annahme, dass sich Religionen aus den evolutionären und biologischen Merkmalen des Menschen entwickelt haben und somit zur ‚Natur‘ des Menschen gehören. In den letzten Jahren wurden solche Theorien durch den Einfluss der Kognitionswissenschaften weiterentwickelt und stellen mittlerweile ein neues Paradigma in der Religionsforschung dar. Demgegenüber steht das Verständnis einer kulturwissenschaftlich ausgerichteten Religionswissenschaft, die davon ausgeht, dass Religionen soziale Konstrukte beziehungsweise kulturelle Symbolsysteme sind. Der Beitrag stellt neben der klassischen Religionstheorie von Walter Burkert auch neuere Theorien vor und diskutiert, inwiefern solche naturalistischen Ansätze mit einem kulturwissenschaftlichen Verständnis von Religion kompatibel sind und worin deren Mehrwert für die Religionswissenschaft liegen kann. / Naturalistic theories of religion stem from the assumption that religions have developed on the basis of humans’ biological and evolutionary features and therefore are part of human ‚nature‘. Under the influence of modern cognitive sciences such theories have been developed further in recent years, which now represent a new paradigm within the broader study of religions. This stands in contrast to cultural approaches to religion, which take religions primarily as social constructs and cultural symbolsystems. In this article I introduce both the more classical naturalistic approach by Walter Burkert and some of the newer approaches from the so-called Cognitive Science of Religion in order to discuss how these theories relate to a cultural understanding of religion in general and whether they offer additional benefits for the study of religion in particular.

This work offers a framework for researchers by linking service-dominant (S-D) logic to an intersubjective stream of philosophy of science. Service-dominant logic has resonated in marketing, but no existing research has attempted to link S-D logic with basic meta-theory to provide a framework. Since the range of philosophies of science (isms) referred to in the marketing literature is broad, varying from ‘realism’ to ‘relativism’, from ‘positivism’ to ‘constructivism’ and from ‘structuralism’ to ‘post-structuralism/postmodernism’, first the different isms are grouped into four main groups/streams and then S-D logic is analyzed and classified according to these streams. The four streams are: object-orientation (realism, positivism, empiricism, and so on); subject orientation (constructivism, interpretivism, and so forth); intersubjective orientation (social constructionism, pancritical rationalism, methodological constructivism, and so on); and sign orientation (post-structuralism, postmodernism, and variations). S-D logic is mainly underpinned by an intersubjective orientation and has a huge potential for further development both in and for marketing if seen from a sign-orientated, post-structural perspective and linked to the theory of practices.

This work offers a framework for researchers by linking service-dominant (S-D) logic to an intersubjective stream of philosophy of science. Service-dominant logic has resonated in marketing, but no existing research has attempted to link S-D logic with basic meta-theory to provide a framework. Since the range of philosophies of science (isms) referred to in the marketing literature is broad, varying from ‘realism’ to ‘relativism’, from ‘positivism’ to ‘constructivism’ and from ‘structuralism’ to ‘post-structuralism/postmodernism’, first the different isms are grouped into four main groups/streams and then S-D logic is analyzed and classified according to these streams. The four streams are: object-orientation (realism, positivism, empiricism, and so on); subject orientation (constructivism, interpretivism, and so forth); intersubjective orientation (social constructionism, pancritical rationalism, methodological constructivism, and so on); and sign orientation (post-structuralism, postmodernism, and variations). S-D logic is mainly underpinned by an intersubjective orientation and has a huge potential for further development both in and for marketing if seen from a sign-orientated, post-structural perspective and linked to the theory of practices.