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Exclusive coastal watering-places, successors to the inland spas, attracted a similar clientele, fashionable, well-heeled and fickle. Many such places were developed in the nineteenth century; few held the truly fashionable for long, for fashion is always fleeting. Jealously guarding their reputations, they concentrated on survival in a highly volatile market and had no interest in competing for the favours of the short-stay visitor or excursionist. Westgate on Sea, on the north coast of the Isle of Thanet in Kent, was one such watering-place, attracting, in its early years, titled visitors and royalty, the fashionable and the artistic. Now part of Thanet District, Westgate can be passed by unnoticed by the stranger travelling on the A28 to Margate. Yet for seventy years, despite the proximity of that truly plebian resort, Westgate remained independent and exclusive, bolstered by the presence of a uniquely large number of private schools, which became its lifeblood. True child of the railway, created from a virgin site with metropolitan capital, Westgate had features which, when seeking to place it in the context of other exclusive developments, made it necessary to look for parallels beyond similar-sized resorts such as Grange-over Sands, Seaton and Frinton to suburbs such as Edgbaston and Hampstead, for Westgate was, to all intents and purposes, a London satellite. Using evidence from many sources, both public and private, I have sought in this eight-part thesis to prove the uniqueness of Westgate's development and to see how, by determination and manipulation, Westgatonians were able to maintain a high 'social tone' for so long. By examining other such places, I hope to contribute something towards the story of the small 'exclusive' development, part of the rich urban scene and so important in the lifestyle of the Victorians and Edwardians and so far not fully researched.

Este trabajo presenta el plan de marketing para el lanzamiento de Balance Spa, un spa exclusivamente para mujeres. Tiene como objetivo plantear las estrategias de marketing que puedan hacer viable y rentable esta idea. La oportunidad de negocio es una alternativa de solución frente al estrés, uno de los grandes males silenciosos que aqueja cada vez más a la sociedad en general pero que se acentúa mayormente en las mujeres, según estudios de salud mental realizados por el Instituto de Opinón Pública de la Pontificia Universidad Católica del Perú (PUCP). Cabe resaltar que el sector belleza y cuidado personal tiene una proyección de crecimiento económico de entre 10-15% en los próximos cinco años (Agencia Peruana de Noticias 2018). Balance Spa buscará posicionarse a través de servicios de relajación como masajes, faciales, hidroterapias y cámaras de vapor. Todos estos acompañados por el uso de productos naturales y llevados a cabo por profesionales calificados.

Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-06-20T20:55:44Z No. of bitstreams: 1 Fabiana PADOVEZ.pdf: 4117833 bytes, checksum: d4c58584e21e2c2fc4818dcdd4ba6d33 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-06-30T17:32:36Z (GMT) No. of bitstreams: 1 Fabiana PADOVEZ.pdf: 4117833 bytes, checksum: d4c58584e21e2c2fc4818dcdd4ba6d33 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2017-07-05T19:07:18Z (GMT) No. of bitstreams: 1 Fabiana PADOVEZ.pdf: 4117833 bytes, checksum: d4c58584e21e2c2fc4818dcdd4ba6d33 (MD5) / Made available in DSpace on 2017-07-05T19:07:34Z (GMT). No. of bitstreams: 1 Fabiana PADOVEZ.pdf: 4117833 bytes, checksum: d4c58584e21e2c2fc4818dcdd4ba6d33 (MD5) Previous issue date: 2014-02-24 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The concern with beauty and well-being was practically a female exclusivity until recently. The emergence of administrative positions that require social skilled and good looking men, to deal with customers and suppliers has made these professionals began to realize that a well-groomed image could help them to grow within companies and even raise their salaries. Then, beauty and wellness services for the male audience, began being offered although in a timid and restricted basis. This market grew slowly until the 90s, when some men began to assume more openly this vanity. The metrosexual term was coined to refer to men more concerned with beauty than the average. The fact is that nowadays, even men who do not consider themselves metrosexuals, are more beauty conscious and became the new patrons of spaces for personal care. This study analyzes men perception of spas, and check if the structure of these establishments is prepared to receive this consumer appropriately and with hospitality. In the research, a group of 119 men were interviewed and 3 spas in the city of São Paulo were studied. The results show that these establishments are well prepared to receive the male audience and that men gradually cease to be sporadic customers to become spas customers, using, in particular, well-being the services. / A preocupação com a beleza e bem estar foi praticamente uma exclusividade feminina, até recentemente. O surgimento de cargos administrativos que passaram a exigir dos homens, até então trabalhadores braçais em sua maioria, que demostrassem traquejo social e boa aparência para lidar com clientes e fornecedores fez com que estes profissionais começassem a perceber que uma imagem bem cuidada poderia ajuda-los a crescer dentro das empresas e até mesmo elevar seus salários. Teve início então, o consumo de serviços de beleza e bem estar por parte do público masculino, ainda que de forma tímida e restrita. Este interesse foi crescendo aos poucos, até que na década de 90, uma parcela dos homens passou a assumir mais declaradamente esta vaidade, surgindo, inclusive, o termo metrossexual para designar os homens mais preocupados com a beleza que a média. O fato é, que atualmente, mesmo os homens que não se consideram metrossexuais estão mais vaidosos e passaram a ser os novos frequentadores de espaços de cuidados pessoais. Este estudo analisa a visão dos homens sobre os spas, e observar se a estrutura destes estabelecimentos está preparara para receber este consumidor de forma hospitaleira e adequada. Para isto, 119 homens foram entrevistados e 3 spas na cidade de São Paulo visitados. Os resultados deste estudo mostram que estes estabelecimentos estão muito bem preparados para receber o público masculino e que os homens aos poucos, deixam de ser clientes esporádicos para tornarem-se clientes usuais dos spas, incorporando em especial os serviços de bem-estar ao seu dia a dia.

The aim of this thesis is to describe spas in Czech Republic, from its history, spa areas, and its natural medicinal resources to economy of spas, sources of financing, providing services and legislation. The practical part is focused on the changes in funding spa care on the ground of amendment the List of indications which sets the rules for complex spa care and contributory spa care that is fully or partly covered by public health insurance. The main aim of this work is to define primarily economic impacts of the spa, which this amendment really brings after a several months.

Historic research into the Virginia Springs reveals a collection of vital interconnected seasonal communities centered on retreat from the unhealthy environs of the coast and devoted to resort in the mountains. Prior to the Civil War the Virginia Springs became renowned internationally as the summer home of the region's and the nation's elite. The collapse of the southern economy during and following the war meant the reorganization and often the failure of most of the Springs. A revival of sorts took place among the Virginia Springs during the late 19th century, consciously referencing the earlier "golden age." Many Springs found new life as schools, church camps, retirement homes and smaller hotels. Many simply left the scene altogether. Today little remains in the landscape to suggest the scale and vitality of many of these dynamic seasonal communities. And yet retreat to a wilderness setting remains appealing. Perhaps most compelling are the persistence of landscape qualities that contributed to their reputations as places of healing and retreat, namely the mountain air, the wild scenery and the healing waters. The Virginia Springs are in fact at an ideal location and represent ideal conditions for a new chapter in our own relationship with wild nature. Preservation efforts ought to focus on articulating such a relationship of building to landscape. While the scale of such a retreat might not equal that of its predecessors, a revived Virginia Spring, such as the Healing Springs of Bath County, can say much about how we find retreat in the 21st century. / Master of Landscape Architecture

The enclosed and semi-enclosed seas are the most severely degraded and fragile ecosystems which necessitates immediate political responses. The problems encountered in relation to biological decline and habitat loss requires a special attention due to their unique value for the whole marine and coastal systems. The main purpose of this thesis is to analyze the contribution of the Mediterranean Environmental Programme to the protection and the preservation of the natural resources and biodiversity with a special focus on Turkey. The Mediterranean Environmental Programme which was launched in 1975 with an Action Plan and conducted through an umbrella convention which addresses this issue through the SPA/BD Protocol. In line with the SPA/BD Protocol over 750 areas are designated as specially protected areas and 25 areas as SPAMIs throughout the Mediterranean. Turkey as a Contacting Party to the 1995 Barcelona Convention and the SPA/BD Protocol, declared specially environmental protected areas which amount to 12.842,46 km2 . This thesis argues that the Mediterranean Environmental Programme provides a dynamic and flexible tool for the Mediterranean countries to address marine related problems including the biodiversity and protected areas. Whereas the ultimate success of the cooperation lies in effective implementation at national level which depends on the will of the decision makers, practitioners and the various other stakeholders / the responsive characteristics of the legislative and administrative processes.

The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers and spa marketers therefore have to ensure that their businesses have marketing plans that have sufficiently detailed consumer information in order to allow these businesses to remain competitive in the growing spa industry. Satisfied consumers are probably one of the most important aspects to consider when planning strategies aimed at achieving a competitive advantage in an industry. When consumers are satisfied, they will return and also recommend services to friends and family. In order to ensure consumer satisfaction in the spa industry, spa managers and their marketers should ensure they have sufficient knowledge regarding the descriptive characteristics of their consumers in terms of their demographic and geographic backgrounds, as well as their specific needs regarding spas and spa visits. The method used by businesses to collect the sufficient information regarding their consumers is known as market segmentation. The study followed a descriptive research design, which was supported by a quantitative method of collecting data. The data collection instrument used was a structured self-administered questionnaire. For the purpose of selecting respondents a non-probability sampling procedure was followed and 98 respondents participated in the study. The main aim of this study was to obtain the information necessary for developing personas as basis for market segmentation in Pretoria spas. Quantitative information was therefore collected, which was used to compile the following profile of a typical study population respondent: * The typical study population respondent can be described as a White Generation Y female who is either single or married/living together without any children. She speaks Afrikaans or English and is a full-time employed professional living with between 1 and three family members. She leads a healthy lifestyle, has a high living standard and is willing to travel up to 30km to a spa. Her actual spa visits are less than twice a year, twice a year or once every three months. However, she would like to visit a spa more frequently, such as monthly or weekly. The reason she cannot visit more often is because spa visits are expensive and she does not have time to visit more often. Her major reasons for visiting a spa are to relief/reduce stress, to feel better about herself, for overall wellness or for special occasions such as birthdays, holidays or when she receives a gift card. When visiting a spa she would prefer to go alone, with one or two good friends or with her husband/life partner. Her perception of spa visits is positive for the relieving of stress and the soothing of sore joints and muscles. The buying behaviour of the typical study population respondent will be affected by aspects such as recession or financial difficulty, the reference of a good friend, the recommendation of a family member and friend, information on a website, the professionalism and friendliness of the spa therapists and the types of services a spa offer. The recommendations that can be made to marketers regarding the results of this study are the following: * Spa managers and marketers can use the profile as starting point for the qualitative research that has to follow the quantitative research when developing personas. * The current profile may be used to for developing marketing strategies until personas have been developed. * The collected data may be used to compile profiles to be used as input for further research on other potential markets such as male spa users. / Thesis (M.Com. (Marketing Management))--North-West University, Potchefstroom Campus, 2011.

The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers and spa marketers therefore have to ensure that their businesses have marketing plans that have sufficiently detailed consumer information in order to allow these businesses to remain competitive in the growing spa industry. Satisfied consumers are probably one of the most important aspects to consider when planning strategies aimed at achieving a competitive advantage in an industry. When consumers are satisfied, they will return and also recommend services to friends and family. In order to ensure consumer satisfaction in the spa industry, spa managers and their marketers should ensure they have sufficient knowledge regarding the descriptive characteristics of their consumers in terms of their demographic and geographic backgrounds, as well as their specific needs regarding spas and spa visits. The method used by businesses to collect the sufficient information regarding their consumers is known as market segmentation. The study followed a descriptive research design, which was supported by a quantitative method of collecting data. The data collection instrument used was a structured self-administered questionnaire. For the purpose of selecting respondents a non-probability sampling procedure was followed and 98 respondents participated in the study. The main aim of this study was to obtain the information necessary for developing personas as basis for market segmentation in Pretoria spas. Quantitative information was therefore collected, which was used to compile the following profile of a typical study population respondent: * The typical study population respondent can be described as a White Generation Y female who is either single or married/living together without any children. She speaks Afrikaans or English and is a full-time employed professional living with between 1 and three family members. She leads a healthy lifestyle, has a high living standard and is willing to travel up to 30km to a spa. Her actual spa visits are less than twice a year, twice a year or once every three months. However, she would like to visit a spa more frequently, such as monthly or weekly. The reason she cannot visit more often is because spa visits are expensive and she does not have time to visit more often. Her major reasons for visiting a spa are to relief/reduce stress, to feel better about herself, for overall wellness or for special occasions such as birthdays, holidays or when she receives a gift card. When visiting a spa she would prefer to go alone, with one or two good friends or with her husband/life partner. Her perception of spa visits is positive for the relieving of stress and the soothing of sore joints and muscles. The buying behaviour of the typical study population respondent will be affected by aspects such as recession or financial difficulty, the reference of a good friend, the recommendation of a family member and friend, information on a website, the professionalism and friendliness of the spa therapists and the types of services a spa offer. The recommendations that can be made to marketers regarding the results of this study are the following: * Spa managers and marketers can use the profile as starting point for the qualitative research that has to follow the quantitative research when developing personas. * The current profile may be used to for developing marketing strategies until personas have been developed. * The collected data may be used to compile profiles to be used as input for further research on other potential markets such as male spa users. / Thesis (M.Com. (Marketing Management))--North-West University, Potchefstroom Campus, 2011.

The aim of this diploma thesis is to analyse spas in the South Bohemian Region and according to obtained data to compare spa facilities. The analysis is focused on the spa facilities, which are registered at the Institute of Health Information and Statistics of the Czech Republic. Its content defines basic terminology of spa industry, then follows the characteristic of a current state of spas in the Czech Republic and the introduction of the South Bohemian Region and particular spa places. The next part focuses on the very analysis of spa facilities, provided services and economic and operating indicators. The outcome of this work is a comparison of the spa facilities and an assessment of a current state of spas in the South Bohemian Region.