IN ENGLISH: The final thesis deals with the issue of further education and development of teachers in primary schools and kindergartens. The theoretical part is based on the characteristics of successful schools and learning organizations. The role of the headmaster and his activities is explained with regards to specifics of the school. Described career development tools are applied to the school environment. Research part of the thesis provides information about the use of described career development tools in surveyed kindergartens and elementary schools. A partial unplanned finding is the information that nearly half of the headmasters does not feel accordingly expertly equipped for leading teachers in their professional development.

The goal of the Masters Thesis is to analyze opportunities and subsequently develop a business plan for a new venture offering medical and health tourism services and tailored solutions to Chinese clientele, which will be formulated based on analysis of Chinese economy, its outbound tourism, business partners, clients cultural specifics and health tourism potential of the Czech Republic. The first chapter aims to analyze the Chinese socio-economic and demographic environment as well as the outbound and medical tourism of China. Next chapter uncovers cultural specifics of Chinese counterparts and customers. The third chapter defines the health and medical tourism and describes the situation in the Czech Republic. After the three theoretical chapters, the practical part in form of business plan for medical tourism agency for Chinese could be prepared.

The purpose of this diploma thesis is to describe the features of the American culture by analyzing the cultural standards, use them for comparison with the Slovak culture and create a set of recommendations for easier adaptation of the Slovaks in the United States. The work is divided into three parts - theoretical, practical and empirical. In the theoretical section we define the concept of culture, cultural standards and cultural dimensions, and on this basis we compare the features of the American and Slovak culture. The practical part describes the characteristics of the USA - national symbols, history, geography, religion, population, economy, political system, basic features of the US market, the impact of globalization and the specifics of the US business environment. The empirical section uses a questionnaire survey to examine the American culture from the Slovak point of view. The result of this thesis is a manual created with the use of the synthesis and comparison methods.

Thesis adresses specificity of sale insurance products. The theoretical part analyses specificity of insurance services and their reflection of marketing insurance company and methods of sale insurance products. The practical part analyses two products according to adjusted arguments, namely - investment life insurance, saving account (as a next possibility of financial source for clients). Both chosen products are model applied to one client. The aim of this analysis is to compare product specificity of sale insurance products. Characteristics of products and their segment specifics are listed in recapitulation as well as segment advantages and disadvantages of individual channels of distribution. Personal contact with client, which can be realized either throught network of insurance brokers or branch insurance company, is accented in connection with the specificity of insurance services and their complexity factors.

Diplomová práce se zabývá předpoklady Kuby pro rozvoj cestovního ruchu, specifiky cestovního ruchu na Kubě, módností této destinace, nabídkou zájezdů pro české turisty a vzájemnými česko-kubánskými vztahy a specifiky obchodního jednání na Kubě. Jedním z cílů práce bylo dokázat, že Kuba má dobré předpoklady k rozvoji cestovního ruchu. Součástí práce je také analýza nabídky cestovních kanceláří a agentur provedená metodou dotazování na jaře 2007,která ukázala nápadnou podobnost zájezdů. Tuto skutečnost se snažím v práci zdůvodnit.

The thesis, entitled "The Cultural and historical specificities of South Bohemian Region" is to describe and analyze cultural heritage and cultural - historical potential of the selected location. The thesis show placement of cultural - historical potential throughout the region and all information are related to the specific characteristics of individual districts. Work also defines the basic concepts that closely related to this topic. The whole work is focused on determining unique charakter of cultural - historical heritage in South Bohemian region, to define the primary problems in the selected destination and also the possible solutions of the current situation.

The thesis aims to provide guidance to companies that desire to enter the French market with the aid of internet marketing. Recommendations are given based on a survey of specifics of the market and the environment that the market provides. It was also made its own research among French consumers who were the target group of marketing strategy described in thesis in details. The company has provided space for the practical testing of various marketing tools that were used while entering the French market of luxury products. The thesis is divided into five chapters which are devoted to describing the specifics of the French market, the issue of country of origin, brand perception and internet marketing. The last two chapters contain practical use of marketing methods and their evaluation. In conclusion, there are also evaluated three hypotheses, which had already been defined before the application of the chosen strategy. All information and datas are useful for companies that are interested in similar marketing strategy.

The aim of my diploma thesis is to explain the basic financial indexes in the Czech banking sector, to analyze Czech banks with the model of financial health RSW, which was modified according to the specifics of Czech enterprises, and to contribute to the conclusion, if it is possible to apply the model RSW in its modified form for testing financial health of Czech banks. The RSW model results will be compared with achieved results in the model, which I named alternative comparative model (S-model). S-model works with indexes from banks annual reports. The theoretical part will be defined by definition of bank and a brief description of Czech banking, by financial description of the specifics in bank statements and fundamental indexes. Then I will describe the way of using the model RSW in its modified form. In the practical part of my diploma thesis I will test eighteen Czech banks by RSW model and compare achieved banks ratings with the alternative comparative model. I choose the techniques of S-model based on my individually attained knowledge and read literature.

The aim of my thesis is to elaborate a business plan for establishing a fish restaurant. In my Master's thesis I will try to describe theoretical knowledges which will help me to draw thepractical part up. The theoretical part presents general business goings and set up the business plan, it will befocused on specifice of catering business with anemphasis on legislativ erequirements for Small and Medium Business, care of employees in companies. The partical part contains business planof the fish restaurant which is focused on modern healthy style of nourishment. Establishment of the company and choice of legal form, marketing analysis and mapping the competitive environment and identify in group potential customers. And at the end of my study there is the financial plan and the evaluation of there sults. At the end of he study the evaluation of there sults was done as well. For successful market entry there will be done financial budgets with the marketing analysis and specifications of goods and services which we plan to offer.

This master thesis deals with the specifics of the business environment of the United States of America as one of the most important economies in the world. The aim is to analyze main aspects of current US business environment according to the PEST analysis methodology and based on this analysis then identify its basic advantages and disadvantages. The paper then should provide comprehensive information to entrepreneurs considering the development of their business activities in the US market. To achieve the goal the thesis is divided into four chapters.