M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of Technology. / Research on apparel store choice and patronage has been widely studied locally and internationally. However, it is still important to understand consumers’ purchase behaviour and to develop appropriate retailing strategy. South Africa is currently experiencing a substantial growth in retail infrastructure especially in townships. Formal retailers are now expanding into township markets. Most of those retailers differentiated themselves from their competitors by developing a corporate identity, inter-alia through their store image. The purpose of the research was to examine apparel store selection criteria amongst black consumers in Soweto. In addition, this research examined the relationship between store satisfaction and loyalty. The literature review focuses on consumer behaviour variables and store image variables influential in store selection. The review was necessary to provide an overview of how consumers decide where, how and when to shop. A structured questionnaire was used to collect data from 489 respondents who were selected using non-probability convenience sampling. The sample size comprised sportswear apparel shoppers (blacks), both male and female, 18 years and older who patronised three shopping malls, namely Protea Gardens, Southgate, and Jabulani Mall. Data were analysed using Exploratory Factor Analysis (EFA), mean rankings, the Mann Whitney U test, correlation analysis and regression. Six factors were found to be appropriate to capture the dimensions of store selection. These factors were labelled sales assistant, store atmospherics, store appeal (interior/exterior), in-store induced appeals, promotion/brand availability and store accessibility. Furthermore, the data obtained revealed a strong linear relationship between satisfaction and loyalty as well as significant relationship amongst the dimensions of store selection. Regression analysis revealed that promotion/brand availability and store satisfaction are strong predictors of loyalty. The Mann Whitney U test revealed no significant difference in the store choice dimensions between female and male respondents. The recommendations arising from the current study could help retailers understand what motivates shoppers to select one store amongst other stores. The identification of in-store and out-of-store activities that encourage consumers to stay store loyal, are critical to the success of retail businesses. Future studies may be extended on the purchase of other products apart from sportswear items.

Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 102-105). Also available on the World Wide Web.

Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 77-80). Also available on the World Wide Web.

Submitted in fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, 2013. / This study aims to investigate the effect anti-establishment branding has on teenage consumer behaviour within the action sports market, as well as the various factors which influence teenagers when purchasing clothing. The study challenges the notion that teenage consumers respond to, and are influenced by the unconventional marketing campaigns of action sports brands. The results of this study indicate that the action sports market initially captivated the attention of the youth by offering teenagers a sense of acceptance through rebellion. Unfortunately, as the movement grew in popularity the exclusivity of the movement decreased and the clothing associated with it became viewed as too ‘mainstream’ by the wearers. Although the anti-establishment movement is striving for individuality and shies away from conformity, the study found that there appears to be a misconception in the notion that all ‘brands’ are susceptible to ‘trends’ which are driven by ‘designers’. Therefore, there can never be a pure ‘anti-establishment brand’ as the concept of a brand rejects the purpose of anti- establishment rebellion. / National Research Foundation

Thesis (M.A.)--University of Wyoming, 2009. / Title from PDF title page (viewed on May 28, 2010). Includes bibliographical references (p. 95-99).

The net present value (NPV) approach has been widely accepted by corporate practitioners and academics as the principle tool for evaluating the feasibility of corporate financial investment opportunities. It conceptually provides an estimate in present value terms of a proposed investment's incremental contribution to the firm, enabling the company to pursue its goal of value maximization with more assurance. NPV uses a discount rate that in theory captures market risks. In the stable growth or mature industries, NPV works well. However, in high investment/high risk-return (HI/HRR) industries, where the investment environment is often profiled as highly uncertain with high returns, NPV is insufficient to reflect the multidimensional risks, hence unable to capture the extensive investment returns that may consist of non-financial values. This dissertation applies the real option (RO) valuation methodology, supplementing the NPV method to evaluate the return of the sports retail industry (SRI) flagship stores investments. This study further demonstrates that there are strategic values captured by the RO valuation method, complementing the financial values attained by the NPV. To test this assertion, we use case methodology to analyze four flagship investment activities (proprietary business data are concealed). These investments represent various investment options, including growth, expansion, staging, and delay. The cases include projections made prior to the investment, the retrospective application of RO to estimate strategic value, and the actual returns from these investments. Findings demonstrate convincingly RO methodology can and should be usefully applied to supplement the NPV method in HI/HRR industries, and SRI in particular.

Thesis (MSpor)--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: Various types of post-exercise recovery strategies have become part of the modern athlete’s daily routine. It is a well known that inadequate recovery will prolong the time it takes for the runner’s body to adequately adapt between training sessions and competitions. Anecdotal claims have been made about compression garments as a beneficial method to assist recovery after training sessions and competitions. Until now limited scientific research has addressed the influence that compression garments have on the recovery process after sporting activities. The benefits of compression garments, as a possible recovery modality, are that it is costeffective, practical and easily obtainable. This study endeavored to investigate the possible influence that compression garments may have on middle-aged long distance runners’ recovery rate after a prolonged run. This is the first study that has focused on compression garments as a post-exercise recovery modality for experienced middle-aged long distance runners. The other unique aspect of this study is the prolonged two-hour treadmill protocol that was used to induce muscle soreness. In addressing the aims, a randomized, crossover study design was used to investigate the possible benefits that the high pressure (CCL II 23-32 mmHg (mercury millimeter)) graduated compression garments may bring about. Seven competitive male long distance runners (height: 176.0 ± 8.6 cm; body mass: 92.5 ± 11.8 kg; VO2max: 45.7 ± 5.0 mL.kg-1.min-1) between the ages of 36 to 51 years volunteered for the study. The runners had to complete a two-hour treadmill run at 70 % of their predetermined maximum aerobic capacity, followed by a monitored 72-hour recovery period. The first part of the prolonged run was a 90–minute variant gradient run, followed by a 30-minute downhill run. Each subject acted as his own control and visited the Stellenbosch University’s Sport Physiology Laboratory (South Africa) on two occasions, separated by 7 to 28 days. One test was done with a compression garment (23 to 32 mmHg) and the other without. Testing included the measurement of lower limb circumferences (ankle, calf, mid- and proximal thigh), plasma lactate, lactate dehydrogenase and creatine kinase concentrations and the completion of subjective questionnaires on perceived muscle soreness (visual analog scale (VAS)). The lower extremities’ functional ability was determined with a time to exhaustion (TTE) step test, a vertical jump test (VJ) and modified sit-and-reach flexibility test. Preexercise measurements were taken and immediately after and during the 72 hour after the treadmill run and repeated for the second bout. The main outcomes of this study showed that the two-hour treadmill run induced delayed onset of muscle soreness, with and without the compression garment. Evidence of this was a significant rise in plasma creatine kinase (CKp) over the duration of both trials (P < 0.05). The compression garment significantly reduced swelling in the calf muscle (41.0 ± 0.2 vs. 41.5 ± 0.5 mm; P < 0.002). Runners showed a lower perceived muscular pain and discomfort while performing functional knee movements at 24 and 48-hours after the two-hour run with the compression garment (1.2 ± 1.6 vs. 3.8 ± 2.4 cm and 0.9 ± 1.8 vs. 3.0 ± 2.6 cm on VAS, respectively; P < 0.05). Significant differences in perceived muscle soreness between the WCG and WOCG trials were observed at 24-hours after the run during rest (0.1 ± 0.2 vs. 0.4 ± 0.8 cm; P = 0.02) and with stretching (1.9 ± 1.2 vs. 3.5 ± 2.5 cm on VAS P = 0.02). The perceived pain associated with pressure was significantly lower with the compression garment at 24 (307 %) and 48-hours (237 %) after the run (P < 0.05). Blood lactate levels were reduced during the acute phase of recovery at 10 (1.8 ± 0.5 vs. 2.2 ± 0.9 mmol.L-1; P = 0.05) and 30 minutes (1.8 ± 0.5 vs. 2.4 ± 0.4 mmol.L-1; P = 0.01) after the run, as well as plasma creatine kinase concentrations were statistically significantly lower at 24-hours (238.3 ± 81.3 vs. 413.3 ± 250.8 units.L-1; P = 0.005) after exercise with the compression garment. The two-hour treadmill run and the compression garment had no significant influence on the runners’ lower limb strength, power, endurance or flexibility (P > 0.05). Compression garments demonstrated the potential to enhance recovery after prolonged strenuous exercise in well trained middle-aged runners. In addition, runners did not experience additional fatigue from the moderate to high pressure garments. The effect of higher pressure compression garments on athletic performance and the psychological influence of the garment need further investigation. / AFRIKAANSE OPSOMMING: Verskillende tipes naoefening herstelstrategië, vorm deel van die moderne atleet se daaglikse routine. Dit is wel bekend dat onvoldoende herstel sal beteken dat die atleet se liggaam langer sal neen om aan te pas tussen inoefen sessies en kompetisies. Sekere bewerings word al gemaak omtrent die voordeligheid van kompressiesokkies tydens die herstelperiode na oefening sessies en kompetisies. Tot nou toe was daar beperkte wetenskaplike navorsing oor die invloed van kompressie sokkies of die herstel proses van sport aktiwiteite. Die voordeel van kompressie sokkies as ‘n moontlike herstelmetode, is dat dit koste-effektief, prakties en maklik verkrybaar is. Hierdie studie poog om ‘n ondersoek in te stel na die moontlike invloed wat kompressie sokkies op middeljarige lang-aftstandatlete se herstelperiode sal hê na ‘n verlengde hardloopsessie. Hierdie is die eerste studie wat konsentreer op kompressie sokkies as ‘n naoefenings hersteltegniek vir ervare middeljarige lang-afstandatlete. Die ander unieke aspek van die ondersoek is die langdurige tweeuur trapmeul protokol wat gebruik word om spierpyn te veroorsaak. Om die doel te bereik, is ’n lukrake oorkruis studie gebruik om ondersoek in te stel na die moontlike voordele van die hoë druk (CCL II 23-32 mmHg) kompressie sokkies. Hierdie sokkies toon ’n progressiewe verhooging van druk vanaf die enkle tot onder die knieskyf. Sewe mededingende langafstand atlete (lengte : 176.0 ± 8.6 cm; liggaams massa: 92.5 ± 11.8 kg; VO2maks: 45.7 ± 5.0 mL.kg-1.min-1) tussen die ouderdomme van 36 en 51 jaar, het aan die studie deel geneem. Die wedlopers moes ‘n twee-uur lange trapmeul toets voltooi, teen 70% van hul vooraf bepaalde maksimum aerobiese kapasiteit. Dit is gevolg deur ‘n gemonitorde 72-uur herstel periode. Die eerste deel van die twee-uur hardloop sessie was ‘n 90-minuut afwisselende opdraende en afdraende hardloop stel, wat gevolg is deur a 30-minuut afdraande deel. Elke deelnemer was sy eie kontrole en het op twee geleenthede die Stellenbosch Universiteit se Sport Fisiologiese Laboratorium (Suid Afrika) besoek. Die twee besoeke is tussen 7 en 28 dae geskei. Een toets is met kompressie sokkies gedoen (23 – 32 mmHg) en die ander sonder. Die toetse het die volgende behels: laer been omtrekke (enkel, kuit, middel- and bo dy), die versameling en ontleding van bloed monsters vir plasma laktaat, laktaat dehydrogenase and kreatine kinase konsentrasies en die voltooing van subjektiewe vraelyste oor die graad van spierpyn ervaaring (“visual analog scale” (VAS)). Die onderlyf funksionele vermoëns is bepaal met ’n tyd tot uitputtings traptoets, ‘n vertikale sprong toets en ‘n gewysige sit-en-strek soepelheids toets. Data is voor die oefeninge in gevorder asook direk daarna, en gedurende die 72 uur na die trapmeul draf. Die metings vir die tweede sessie is herhaal. Die hoof uitkomste van die studie het gewys dat die twee-uur trapmeulsessie het spierpyn veroorsaak, met en sonder die kompressie sokkies. Die bewys hiervan was ‘n betekensvolle toename in plasma kreatien kinase (CKp) oor die tydperk van albei oefening toetse (P<0.05). Die kompressie sokkies het die swelling in die kuitspiere verminder, in vergelyking met die toetse sonder kompressie sokkies (41.0 ± 0.2 vs. 41.5 ± 0.5 mm; P < 0.002). Wedlopers met die kompressie sokkies het minder spierseerheid en ongerief aangeteken toe hulle knie beweegings gedoen het op 24 en 48-uur na die twee-ure trapmeul toets (1.2 ± 1.6 vs. 3.8 ± 2.4 cm op VAS en 0.9 ± 1.8 vs. 3.0 ± 2.6 cm op VAS, onderskeidelik; P < 0.05). Betekenisvolle verskille is waargeneem tussen die toetse met en sonder kompressie sokkies, op 24-uur na die twee-ure toets gedurende rus (0.1 ± 0.2 vs. 0.4 ± 0.8 cm op VAS; P = 0.02) en met strek oefeninge (1.9 ± 1.2 vs. 3.5 ± 2.5 cm op VAS P = 0.02). Die pyn wat ervaar was met drukking, was betekenisvol minder met die kompressie sokkies op 24 (307 %) en 48-uur (237 %) na die trapmeul sessie (P < 0.05). Bloed laktaat konsentrasie in die sirkulasie was verlaag gedurende die akute fase van die herstelings periode op 10 (1.8 ± 0.5 vs. 2.2 ± 0.9 mmol.L-1; P = 0.05) en 30 minute (1.8 ± 0.5 vs. 2.4 ± 0.4 mmol.L-1; P = 0.01) na die hardloop sessie, sowel as die plasma kreatine kinase konsentrasie was statisties betekenisvol laer by 24 uur (238.3 ± 81.3 vs 413.3 ± 250.8 eenhede L-1; P = 0.005) na die hardloop sessie met die kompressie sokkies. Die twee-ure trapmeul toets en die kompressie sokkies het geen betekenisvolle invloed gehad op die wedlopers se onderlyf ledemate se plofkrag, uithouvermoë of soepelheid (P > 0.05) nie. Kompressie sokkies het gewys dat dit potensiaal het om met herstel te help na lang en harde oefening in geoefende middeljarige atlete. Nietemin is daar verdere wetenskaplike navorsing nodig om dit te bevestig. Wedlopers het nie addisionele vermoeienis van die drukking van kompressie sokkies ervaar nie. Sterker drukkende kompressie sokkies sowel as die sielkundige invloed van die sokkies benodig verdere navorsing.spierpyn ervaaring (“visual analog scale” (VAS)). Die onderlyf funksionele vermoëns is bepaal met ’n tyd tot uitputtings traptoets, ‘n vertikale sprong toets en ‘n gewysige sit-en-strek soepelheids toets. Data is voor die oefeninge in gevorder asook direk daarna, en gedurende die 72 uur na die trapmeul draf. Die metings vir die tweede sessie is herhaal. Die hoof uitkomste van die studie het gewys dat die twee-uur trapmeulsessie het spierpyn veroorsaak, met en sonder die kompressie sokkies. Die bewys hiervan was ‘n betekensvolle toename in plasma kreatien kinase (CKp) oor die tydperk van albei oefening toetse (P<0.05). Die kompressie sokkies het die swelling in die kuitspiere verminder, in vergelyking met die toetse sonder kompressie sokkies (41.0 ± 0.2 vs. 41.5 ± 0.5 mm; P < 0.002). Wedlopers met die kompressie sokkies het minder spierseerheid en ongerief aangeteken toe hulle knie beweegings gedoen het op 24 en 48-uur na die twee-ure trapmeul toets (1.2 ± 1.6 vs. 3.8 ± 2.4 cm op VAS en 0.9 ± 1.8 vs. 3.0 ± 2.6 cm op VAS, onderskeidelik; P < 0.05). Betekenisvolle verskille is waargeneem tussen die toetse met en sonder kompressie sokkies, op 24-uur na die twee-ure toets gedurende rus (0.1 ± 0.2 vs. 0.4 ± 0.8 cm op VAS; P = 0.02) en met strek oefeninge (1.9 ± 1.2 vs. 3.5 ± 2.5 cm op VAS P = 0.02). Die pyn wat ervaar was met drukking, was betekenisvol minder met die kompressie sokkies op 24 (307 %) en 48-uur (237 %) na die trapmeul sessie (P < 0.05). Bloed laktaat konsentrasie in die sirkulasie was verlaag gedurende die akute fase van die herstelings periode op 10 (1.8 ± 0.5 vs. 2.2 ± 0.9 mmol.L-1; P = 0.05) en 30 minute (1.8 ± 0.5 vs. 2.4 ± 0.4 mmol.L-1; P = 0.01) na die hardloop sessie, sowel as die plasma kreatine kinase konsentrasie was statisties betekenisvol laer by 24 uur (238.3 ± 81.3 vs 413.3 ± 250.8 eenhede L-1; P = 0.005) na die hardloop sessie met die kompressie sokkies. Die twee-ure trapmeul toets en die kompressie sokkies het geen betekenisvolle invloed gehad op die wedlopers se onderlyf ledemate se plofkrag, uithouvermoë of soepelheid (P > 0.05) nie. Kompressie sokkies het gewys dat dit potensiaal het om met herstel te help na lang en harde oefening in geoefende middeljarige atlete. Nietemin is daar verdere wetenskaplike navorsing nodig om dit te bevestig. Wedlopers het nie addisionele vermoeienis van die drukking van kompressie sokkies ervaar nie. Sterker drukkende kompressie sokkies sowel as die sielkundige invloed van die sokkies benodig verdere navorsing.

The purpose of this study was to explore how consumer’s perception of women’s golfing apparel qualities influenced consumer’s purchase decisions. In fact Swinker and Hines (2006) pointed out that consumer perceptions of apparel quality are viewed as a multi-dimensional concept and should be evaluated on several levels. Numerous apparel quality studies have examined how perception of apparel quality has influenced consumer purchase decisions. However, there has been little or no research documented on how female consumers perceive women’s golfing apparel quality and how this may influence consumer purchase decisions in a South African context. Evaluation of apparel quality occurs at two stages during the consumer decision-making process. Apparel quality is evaluated in-store at the decision-making process stage and at the post-purchase evaluation stage. The apparel qualities that women golfers use during these stages may not be the same. In light of this a phenomenological approach was used to explore apparel quality for women’s golfing apparel which allowed the researcher to focus on the actual experience and perception of participants in their natural environment. Moreover, this approach allowed participants to describe their thoughts on physical (intrinsic) apparel qualities, extrinsic apparel qualities as well as behavioural (functional and aesthetic) apparel qualities found in women’s golfing apparel. Data were collected through means of a multi-method approach whereby different data collection instruments were applied. In this regard focus group discussions, design card sort and a sentence completion task were used which addressed the objectives set out in the study. A convenient sampling strategy was used to recruit participants for the focus group discussions. This sample consisted of women golfers from the Woodhill and Silverlakes Clubs situated in the East of Pretoria. From the results of the study on the perceptual exploration of women’s golfing apparel qualities and the influence on consumer purchase decisions, it was indicated that participants viewed apparel quality as a multidimensional concept. Physical, behavioural and extrinsic apparel qualities were used to evaluate women’s golfing apparel on which they based their purchase decisions. / Life & Consumer Sciences / M. Consumer Science

Substantial research on the functionality of athletic apparel has been conducted; however little consideration has been given to the plus size figure. Societal messages suggest that overweight women are lazy and therefore would not be interested in athletic apparel. The purpose of this study was to determine overweight adult women's experience with athletic clothing. The sample consisted of 14 women, ages 30 to 65 who wore size 1X to 3X. They were each supplied with a Nike brand athletic outfit and participated in two in depth interviews. Data collection methods included qualitative interviews, quantitative surveys and guided journaling. The major findings suggest that overweight women have difficulty shopping for clothing. Difficulty and frustration was experienced on a number of levels including; limited stores, limited selection and styles, fitting issues, over-priced items and less color options compared to smaller sizes. The findings suggest overweight women experience emotional anxiety when trying on clothing for the first time. Dissatisfaction with clothing fit was attributed to the belief their body is unsuitable and needs to change. Satisfaction with clothing fit was attributed to the ability of the apparel designer. Many negative experiences have left this sample feeling disappointed and marginalized. Some participant's experienced increased desire to participate in physical activity while others felt exercise was a necessity regardless of the clothing available. By trying on the Nike brand clothing, it gave the women in this study an alternative way of dressing themselves which has enabled several women to feel differently about their size and their body in athletic clothing. The current sample showed behaviors of internalization by using dehumanizing terms to describe body parts. The sample felt discriminated against in the media and wanted to see larger women modeling clothing. Apparel companies should include a wider variety of sizes in their brick and mortar stores as to not alienate a population. Apparel companies should incorporate diverse models into advertisement to include the plus-size population. Proving high quality athletic apparel to plus size women provided an opportunity for them to experience their bodies in a new perspective. Future studies should develop new pattern making, grading and sizing techniques in order to provide better fitting athletic apparel for large size bodies. Studies expanding on fit and comfort of athletic apparel for large bodies should be explored. This paper provides an initial indication of how plus size women experience athletic apparel. Further understanding of clothing, fit and exercise behavior are needed. / Graduation date: 2013 / Access restricted to the OSU Community at author's request from July 18, 2012 - January 18, 2013

The purpose of this study was to explore how consumer’s perception of women’s golfing apparel qualities influenced consumer’s purchase decisions. In fact Swinker and Hines (2006) pointed out that consumer perceptions of apparel quality are viewed as a multi-dimensional concept and should be evaluated on several levels. Numerous apparel quality studies have examined how perception of apparel quality has influenced consumer purchase decisions. However, there has been little or no research documented on how female consumers perceive women’s golfing apparel quality and how this may influence consumer purchase decisions in a South African context. Evaluation of apparel quality occurs at two stages during the consumer decision-making process. Apparel quality is evaluated in-store at the decision-making process stage and at the post-purchase evaluation stage. The apparel qualities that women golfers use during these stages may not be the same. In light of this a phenomenological approach was used to explore apparel quality for women’s golfing apparel which allowed the researcher to focus on the actual experience and perception of participants in their natural environment. Moreover, this approach allowed participants to describe their thoughts on physical (intrinsic) apparel qualities, extrinsic apparel qualities as well as behavioural (functional and aesthetic) apparel qualities found in women’s golfing apparel. Data were collected through means of a multi-method approach whereby different data collection instruments were applied. In this regard focus group discussions, design card sort and a sentence completion task were used which addressed the objectives set out in the study. A convenient sampling strategy was used to recruit participants for the focus group discussions. This sample consisted of women golfers from the Woodhill and Silverlakes Clubs situated in the East of Pretoria. From the results of the study on the perceptual exploration of women’s golfing apparel qualities and the influence on consumer purchase decisions, it was indicated that participants viewed apparel quality as a multidimensional concept. Physical, behavioural and extrinsic apparel qualities were used to evaluate women’s golfing apparel on which they based their purchase decisions. / Life and Consumer Sciences / M. Consumer Science