Master of Science / Department of Journalism and Mass Communications / Steven Smethers / The college sports industry is seeing a change in its marketing strategies with the rise of the popularity of social media. Facebook and Twitter are the two most common social networking sites used by intercollegiate athletic departments. Not only are these outlets used to foster two-way communication with fans, but they are also used as advertising and public relations tools. The purpose of this study is to compare the Kansas State University of Intercollegiate Athletics’ social media objectives and content with the level of satisfaction among representatives of the K-State fan base. Is the athletic department producing the social media content that their fans want to see? In order to gain a better understanding of the nature of the study, in-depth interviews were conducted with various staff members in the K-State Department of Intercollegiate Athletics to determine the social media objectives and to gather their opinions on the content. From there, two focus groups were conducted to ascertain the level of satisfaction among K-State fans with the current content. One group consisted of students while the other group contained K-State alumni. Findings showed that fans were pleased with certain aspects (i.e. score updates on @kstategameday, conciseness of Twitter, videos, etc.) but wanted to see more of other items such as K-State trivia, behind the scenes footage and more on student-athletes. The information gathered was then used to provide suggestions for future social media strategies within the K-State Athletics Department. The recommendations will help to enhance communication with fans and satisfy their social media needs as they relate to K-State Sports.

Master of Science / Department of Human Nutrition / Mark Haub / The purpose of this review is to examine the role of heart rate variability (HRV) as a predictor of athletic readiness and performance and assess whether nutrition strategies can be implemented to create favorable HRV indices with the goal of improving athletic readiness and performance. The balance between training and recovery is crucial for reaching an optimal adaptation and avoiding overtraining, allowing for improved readiness to train and compete. The measurement of HRV is non-invasive and is used primarily to quantify physical and mental stress in athletes by monitoring the effects of the autonomic nervous system on the heart. Current data suggests a relationship between resting parasympathetic tone, via time and frequency domains, and athletic performance. Parasympathetic modulated HRV indices have been associated with performance metrics such as peripheral work capacity, aerobic power, running and sprint performance, swimming performance, weight lifting performance, anaerobic capacity, strength, and enhanced mental focus/skill execution. The use of nutrition to help enhance sports performance is becoming more common. Evidence-based sports nutrition provides fuel for training/competition, assists in maximizing training adaptations, enhances recovery, improves mental focus, and aids in injury prevention and recovery. The use of nutrition strategies to influence HRV is novel and current evidence is scarce in regards to nutritional effects on HRV, specifically in athletes. Current research suggests that achieving energy balance and decreasing body fat in overweight/obese individuals has positive effects on the vagal component of HRV indices. Proper hydration, fruit and vegetable intake, a moderate carbohydrate diet, omega-3 fatty acid supplementation/intake also seem to have positive effects on HRV indices. Certain individual supplements have been studied in regards to HRV including casein hydrolysate, amaranth oil, and bovine colostrum. Caffeine seems to have the opposite effect on HRV indices, increasing sympathetic modulation while decreasing parasympathetic modulation. Much more research needs to be done in regard to potential nutritional influences on HRV so that sport dietitians feel confident in the methods currently used to assess athlete readiness and determining what types of nutrition strategies may be used to further improve the performance of an athlete.

Master of Science / Department of Journalism and Mass Communications / Angela M. Powers / Communication in sports continues to rapidly evolve, redefining roles of not only the fan, but the traditional media and the organization’s sports public relations professionals as well. The latter in particular has seen their role grow tremendously as new media continues to break down barriers between fan and organizations, giving them considerable influence on the slew of new content available to fans as well as how traditional media will cover sports in general. Utilizing Bey-Ling Sha’s Dimensions of Public Relations, this study employs in-depth interviews with the top communications professionals in the Big 12 to gain further perspective on the roles played by the fans and traditional media in the communication process, while also further gaining insight into the sports PR field.