Darbo objektas – Rėmėjo siekiami tikslai, remiant BC Kauno „Žalgirį“ Darbo tikslas – Įvertinti rėmėjo siekiamus tikslus remiant BC Kauno „Žalgirį“ Darbo uždaviniai. 1. Apibrėžti sporto paramos sampratą ir privalumus 2. Išnagrinėti galimus rėmėjų siekiamus tikslus per paramą 3. Įvertinti rėmėjo siekiamus tikslus remiant BC Kauno „Žalgirį“ Darbo metodai: 1. Mokslinės literatūros analizė; 2. Interviu; 3. Anketinė apklausa raštu 4. Kokybinių duomenų analizė. Išvados: 1. Sporto parama gali būti apibrėžtas kaip parama, kuriame rėmėjas iškeičia pinigus ar produktus į teisę susieti savo prekės ženklą ar produktą su sporto renginiu, sporto žaidėju ar komanda, tuo pačiu jai padėdamas tapti finansiškai gyvybinga. Pagrindiniai išskiriami sporto paramos privalumai- ji netiesiogiai veikia vartotoją, suteikia galimybę teigiamai asociacijai su sporto organizacija, yra pajėgi pasiekti kelias tikslines rinkas vienu metu, gali optimaliomis išlaidomis padėti pasiekti įmonės tikslus. 2. Pagrindiniai paramos tikslai- žinomumo didinimas, įvaizdžio sukūrimas, keitimas, stiprinimas, pardavimų didinimas, tikslinių rinkų pasiekimas. Norint pasiekti įmonės paramos tikslus, svarbu susieti įmonę su remiama sporto organizacija, taip pat reikia vykdyti investivijų grąžos tyrimus, ir išsiskirti kuo originalesnėmis idėjomis. 3. Pagrindiniai paramos tikslai- prekės ženklo žinomumas, įvaizdžio kūrimas ir asociacija. Vienodai reklamuojamas ir įmonių produktas ir prekės ženklas, tačiau kuo didesnė įmonė tuo... [toliau žr. visą tekstą] / -.

The success of a college coach to develop winning teams and a winning culture in any sport largely depends on his/her ability to recruit and strengthen the skill levels of his/her student-athletes. The following ethnography of the Eastern Hawks baseball coaches seeks to describe the culture of this organization during two consecutive seasons including the recruitment of student-athletes and the management of the current players on the roster, and to also detail the coaches’ use of compliance gaining and aspects of communication in their interaction with the recruits and their families. To investigate these issues, an ethnographic study was performed with a Division I baseball team called Eastern University. Numerous individual interviews were conducted with the staff and later transcribed. Team functions, games, and events were also attended for data collection. Results indicate that the organizational culture of Eastern Hawks baseball was initially created through artifacts such as facility improvements, game rituals, and performance requirements. The observed culture is being negatively influenced by espoused values and basic assumptions that run contrary to stated and desired goals. Leader-member relationships were regarded as predominantly low during this study accentuated by unfulfilled expectations of performance. The coaches used various compliance-gaining methods in recruiting student athletes but were most successful when targeting prospects who valued education, had parents who also valued education, and who believed they would fit in with the culture present at Eastern. The coaches implemented strategies that were pro-social and also reduced excessive apprehension. When competing against the professional draft, the staff provided metaphorical statements to prospects and their families that which sought to highlight social identity. Coaches compared the negative effects of turning pro early as opposed to developing personally and athletically at Eastern. / text

Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The study used a content analysis and coded 815 team tweets into one of five content themes based on the fan gratification being met. Findings revealed that teams are most likely to meet fans' information needs and use models of press agentry and public information, despite the opportunity for conversation and relationship building Twitter provides. The results indicate there is a lack of two-way conversation being facilitated by NHL teams to build relationships with fans. The results of this study will inform sports teams, as well as other organizations, on current and future communication strategies on social media.

Ma Man-sze = 香港中學女子籃球隊團隊凝聚力與教練訓練模式之研究 / 馬汶詩. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 92-116). / Text in English; abstracts in English and Chinese. / Ma Man-sze = Xianggang zhong xue nü zi lan qiu dui tuan dui ning ju li yu jiao lian xun lian mo shi zhi yan jiu / Ma Wenshi. / Abstract --- p.i / Acknowledgement --- p.iii / List of Tables --- p.ix / List of Figures --- p.x / Chapter CHAPTER ONE --- Introduction --- p.1 / Background --- p.1 / Purpose of the Study --- p.5 / Definition of Terms --- p.6 / Delimitations --- p.6 / Limitations --- p.6 / Significance of the Study --- p.7 / Chapter CHAPTER TWO --- Review of Literature --- p.8 / Different Definitions of Group --- p.8 / Sport and Exercise Group Dynamics Models --- p.10 / Group Cohesion in Sport Context --- p.12 / Relationship between Performance and Cohesion --- p.13 / Other Outcomes --- p.17 / Carroll's Conceptual Model --- p.18 / Situational Factors --- p.19 / Contractual Responsibilities --- p.19 / Size of Team --- p.20 / Personal Factors --- p.20 / Gender --- p.20 / Adherence Behavior --- p.21 / Team Factors --- p.21 / Group Norms --- p.21 / Collective Efficacy --- p.22 / Leadership Factors --- p.23 / Leadership Behavior --- p.23 / Decision Style --- p.23 / Leadership --- p.28 / Studies on Coaching Leadership in Sport --- p.29 / The Multidimensional Model of Leadership --- p.31 / Required Leader Behavior --- p.31 / Leader Behavior Preferred by the Athlete --- p.31 / Actual Leader Behavior --- p.31 / Performance and Satisfaction --- p.31 / Situational CharacteristicśؤCulture --- p.32 / Philosophical Background of Chinese Society --- p.34 / Propriety (Li) --- p.35 / Filial Piety (Xiao) --- p.35 / Importance of Family in Chinese Society --- p.36 / Cultural Difference between Western and Chinese Society --- p.37 / Individualism Vs Collectivism --- p.37 / Cross-Cultural Studies --- p.38 / Personality --- p.38 / Intergenerational Communication --- p.39 / Conflict-Handling Behavior --- p.40 / Communication Style --- p.41 / Business Organization --- p.42 / Leadership --- p.44 / Leader characteristicśؤGender --- p.46 / Gender Roles --- p.47 / Role Conflicts --- p.50 / Summary --- p.53 / Chapter CHAPTER THREE --- Method --- p.55 / Participants --- p.55 / Instrumentation --- p.55 / Demographic Information --- p.55 / Measuring Group Cohesion --- p.56 / Measuring Perceived and Preferred Coaching Behavior --- p.57 / Measuring Team Success --- p.59 / Procedures --- p.59 / Statistical Analysis --- p.60 / Chapter CHAPTER FOUR --- Results --- p.61 / Preferred Coaching Behavior of Players' --- p.61 / Relationship of Coaching Behavior and Group Cohesion --- p.62 / Differences in Cohesion between Winning and Losing Teams Across Season --- p.64 / Gender Difference in the Perceived Behavior Across Season --- p.65 / Chapter CHAPTER FIVE --- Discussion --- p.66 / Overall Preferred Coaching Behavior --- p.66 / Relationships between Perceived Coaching Behavior and Group Cohesion Across Season --- p.69 / Individual Attractions to Group-Task (ATG-T) --- p.69 / Individual Attractions to Group-Social (ATG-S) --- p.73 / Group Integration-Task (GI-T) --- p.75 / Group Integration-Social (GI-S) --- p.78 / Differences in Group Cohesion between Winning and Losing Teams Across Season --- p.80 / Gender Differences in Perceived Coaching Behavior Across Season --- p.84 / Summary and Conclusion --- p.87 / Limitations and Recommendations --- p.89 / References --- p.92 / Appendix A --- p.117 / Appendix B --- p.118 / Appendix C --- p.119 / Appendix D --- p.122 / Appendix E --- p.126 / Appendix F --- p.130 / Appendix G --- p.131 / Appendix H --- p.132 / Appendix I --- p.133 / Appendix J --- p.135 / Appendix K --- p.137

Indiana University-Purdue University Indianapolis (IUPUI) / Indianapolis created a whole new city identity using sports development and sports tourism as the primary drivers of change in the 1960’s and 1970’s. Since then, other cities have adopted the philosophy of using sport as a catalyst to improve the economic conditions of the city. This same philosophy has seemingly trickled down to small cities across the United States in the form of youth travel sport complex development. The size of the youth travel sport segment has reportedly reached $7 billion by the National Association of Sports Commissions, resulting in the rapid development of youth sports complexes in small cities and towns. The size and scope of these facilities entering the segment range from 50 acres to as many as 400 contiguous acres costing millions of dollars. Additionally, the perceived economic impact accompanying the development of such facilities are often overinflated due to the diversity of methods used in market analyses, feasibility studies, economic impact analyses, cost-benefit analyses, and Turco’s triple-bottom-line analysis. A more systematic process is needed to assign key performance indicators and identify the critical components that will assist in the decision to enter the segment and at what capacity. This study is designed to identify the necessary critical components to reach the desired economic impacts associated with youth sport complex development. Qualitative constant comparative method of data analysis was utilized in identifying commonly identified critical components (CICC) believed to contribute to the success and sustainability of a youth sports complex.