Darbo objektas – teikiamos sporto paslaugos ir jų perspektyvos Darbo tikslas – ištirti teikiamas sporto paslaugas ir jų perspektyvas Kaišiadorių rajone Uždaviniai: • Aptarti paslaugų teorinę sampratą ir ištirti pačias paslaugas • Nustatyti teikiamas sporto paslaugas • Įvertinti teikiamų sporto paslaugų perspektyvas Darbo išvados: 1. Aptariant paslaugos teorinę sampratą galima teigti, kad paslauga – tai tam tikrų veiksmų derinys skirtas palengvinti įvairius procesus, jų dalis. Kitaip tariant, paslaugos tai vartotojui ir personalui arba renginiams sąveikaujant vykstanti veikla, kuri yra skirta įvairiems vartotojų poreikiams tenkinti. Paslaugos pasižymi šiomis savybėmis: neapčiuopiamumu, heterogeniškumu, nepatvarumu, vartotojo dalyvavimu paslaugos teikimo procese, vienalaikiškumu ir nuosavybės nekeičiamumu. Paslaugos klasifikuojamos pagal šiuos veiksnius: funkcinę paslaugų paskirtį, paslaugos teikėją, paslaugos vartotoją, paslaugos teikimo vietą, paslaugos apčiuopiamumo laipsnį, vartotojo dalyvavimą, paslaugos vartojimo motyvus, teikėjo motyvus, pasiūlos pobūdį ir vartotojo ir teikėjo santykių pobūdį. Norint įvertinti paslaugų naudą, vieni svarbiausių komponentų tai – paslaugos kaina ir kokybė. 2. Atlikus tyrimą paaiškėjo, kad kultivuojamos sporto šakos Kaišiadorių rajone yra šios: krepšinis, futbolas, plaukimas, stalo tenisas ir atletinė gimnastika. Taip pat tyrimas parodė, kad svarbiausi veiksniai, įtakojantys paslaugos vartojimą, yra šie: vartotojams patinka sporto šaka... [toliau žr. visą tekstą] / The object of the paper: sports services provided and prospects for them The objective of the paper: to explore sports services and prospects for them in Kaišiadorys district The tasks of the paper: • to discuss a theoretical concept of services and analyse the very services • to determine sports services provided • to assess the prospects for the sports services provided The conclusions of the paper: 1. As concerns a theoretical concept of service it can be claimed to be a combination of particular activities designed to facilitate various processes or their parts. In other words, services are an activity, ensuing from the interaction between the user and the staff or events, the purpose of which is to fulfill different needs of users. The characteristics of services are the following: intangibility, heterogeneity, instability, the participation of the user in the process of service provision, simultaneity and non-transferability of possession. Services are classified according to the following factors: the function of services, service provider, service user, the place of service provision, the degree of the tangibility of service, the participation of the user, the motives for usage, the motives of the provider, the type of supply and the type of the relationship between the user and the provider. What plays a major role in the assessment of the utility of services is the price and quality. 2. The research has indicated that the existing sports in Kaišiadorys district are... [to full text]

Darbo tikslas – ištirti vartotojų elgseną renkantis sporto ir sveikatingumo centrą Šiauliuose, išanalizuoti vartotojų elgsenos ypatumus. Magistro darbe išnagrinėti įvairių Lietuvos ir užsienio autorių darbai apie vartotojų elgseną, išaiškinta vartotojų elgsenos esmė, išanalizuoti vartotojų elgseną įtakojantys veiksniai, išnagrinėtas vartotojo sprendimo priėmimo procesas, aptarta sporto sistema ir jos struktūra. Atliekant tiriamąjį darbą išanalizuoti vartotojų motyvai, skatinantys rinktis sporto paslaugas ir jas teikiančius sporto klubus, ištirtas vartotojų lojalumas renkantis sporto klubą, išanalizuotos sporto klubų teikiamos paslaugos vartotojų požiūriu. Patvirtinama autoriaus suformuluota mokslinio tyrimo hipotezė, kad vartotojų elgseną priimant sprendimą dėl paslaugų, prekių pasirinkimo, įsigijimo bei naudojimo, siekiant patenkinti poreikius ir norus, apsprendžia vartotojų lytis ir amžius. / The aim of the present thesis is to make a survey of consumers’ behaviours while opting for the Šiauliai Sport & Wellness Centre and to carry out the analysis of the peculiarities characteristic of consumers’ behaviours. The master’s thesis carries out a scrutiny into different Lithuanian and foreign authors’ works on consumers’ behaviours, clarifies the purport of consumers’ behaviours, analyses the factors influencing consumers’ behaviours, provides insight into the process of decision taking by a consumer and discusses the system of sports and its structure. The study provides the analysis of consumers’ motives stimulating their option for sports services and sports clubs offering the mentioned services, examines consumers’ loyalty in choosing a particular sports club and traverses the services rendered by sports clubs from consumers’ point of view. The author’s hypothesis brought forward in the research that consumers’ behaviours towards taking a decision on the option, purchase and use of services and goods for satisfying their demands and wishes are determined by consumers’ sex and age has found its verification.

Práce analyzuje vývoj business modelů v oblasti poskytování sportovních služeb. Konkrétně je zaměřena na lyžařské školy. V úvodní rešerši postupně představuje základní pojem business model a jednotlivé přístupy od různých autorů. Dále popisuje postupný vývoj poskytování sportovních služeb v turistických regionech. Výzkumná část práce obsahuje čtyři případové studie konkrétních lyžařských škol z různých oblastí, které odráží současné trendy ve sportovním průmyslu. První tři případové studie analyzují vývoj lyžařských škol, založených před rokem 1990. Případová studie nově vzniklé školy poukazuje na změnu aspektů, které vedou k založení školy v dnešní době, a poskytuje v této oblasti návod pro začínající podnikatele. Pro analýzu business modelů jednotlivých škol byl využit model Canvas. Závěr výzkumné zprávy je zpracován formou specifické analytické techniky cross-case.

Title: Marketing research of the customer satisfaction in thirty minutes training for women at EXPRESKA gym Praha Háje. Aim of work: Presentation of the results of the marketing research of customer satisfaction and its evaluation, hypothesis testing. Methods: inquiring through the questionaire, primary data collecting. Results: The majority of female customers are satisfied with the facility EXPRESKA gym Praha Háje. However, some weaknesses come up in the field of supporting services, furthermore there were also discovered some problems connected with children, which are allowed to move freely all around the gym and they disturb other customers. There are also problems in the hygiene in the sanitary facility. In spite of all those minuses listed above is ESPRESKA positively rated by its visitors. Key words: marketing, customer satisfaction, EXPRESKA gym Praha Háje, marketing research, questioning, sports services.

Title: Service quality of Solarium Fitness BBC Evropská in comparison with a competitor Objectives: The main aim of this master's thesis is to measure a level of customer satisfaction with services provided by Solarium Fitness BBC Evropská, to analyse the customer's opinion and to reveal possible gaps in services offered by this sports centre. In case of necessity to suggest the measures leading to improvement of this quality of services and consequent increase in customer satisfaction. The partial purpose is the comparison of customer satisfaction of Solarium Fitness BBC Evropská with the competitor. Methods: A quantitative research, specifically a written questionnaire SERVQUAL, handed out to customers of the sports centre, was used to obtain information from respondents. This questionnaire examines and compares expected quality of the provided service, i.e. the quality that is expected by customers in an ideal fitness centre, with the real level of perceived service quality provided by Solarium Fitness BBC Evropská. Results: This survey of satisfaction among customers with the service provided by Solarium Fitness BBC Evropská has shown a high level of clients satisfaction, more satisfying than results of surveyed competitor. However, this research has revealed some light areas for improvements,...

Title: Applying the European Customer Satisfaction Index in the area of sport Objectives: The main objective of this paper is to determine customer satisfaction of the Czech Association Sport for All (ČASPV) using the methodology of the European Customer Satisfaction Index (ECSI) and following the results of the research propose recommendations. The sub-objectives include modification of the ECSI methodology for the area of sport and comparison of the resulting ECSI index values in terms of the quality management system applied in ČASPV, different methods of determining the weights of measurable variables and already conducted research in the Czech commercial environment. Methods: The work uses, through the methodology of the European Customer Satisfaction Index (ECSI), the method of quantitative marketing research. For the primary data collection from ČASPV agents and clients, electronic and written inquiries were used. Results: According to the resulting ECSI index values, ČASPV clients have been very satisfied with the services and activities of the Association. In terms of the quality management system applied in ČASPV, the Sport for All (SPV) union group, which is linked to the system, achieved a higher ECSI value. When compared with already completed studies at commercial entities, the total...

Title: Service Quality GAP Model - Holmes Place Premium Club Anděl Goal: The aim of this thesis is using service quality GAP model to analyse the causes of the gaps in the process of providing services that Holmes Place Premium Club Anděl offers to its clients. Based on these analyses to make specific recommendations on how to minimize these gaps and improve the quality of services provided. Methods: Service quality GAP model was used as a method for the thesis. The gaps were analysed using a questionnaire survey among the management and employees, personal interviews with the management team and own observations. Results: The results of the analyses are presented by classification crosses, tables and graphs. Based on the analyses there are offered certain suggestions on how to eliminate eventual deficiencies, and thus improve the quality of services provided. The results revealed major shortcomings in the gap 4 (fulfilment of marketing promises marketing communications), and prioritizing the importance of sales at the expense of service quality. Keywords: fitness and wellness, services, sports services, service quality, service quality GAP model, Holmes Place Premium Club Anděl Powered by TCPDF (www.tcpdf.org)