In the essay, Kalmar's investment in sports tourism is being investigated. It has been a new venture since 2012. The purpose was to find out how the investment has affected Kalmar and what effects have arisen from the investment. In the paper, seven interviews have been conducted with people in Kalmar, and a questionnaire has also been conducted to answer the questions of the essay. The study has shown how Kalmar works with sports tourism, what economic, social and environmental impacts have emerged and in which direction the venture has evolved.

Thesis (MTech (Tourism and Events Management))--Cape Peninsula University of Technology, 2011. / In recent years, events have shown rapid growth as types of attraction within destinations, with such events creating a favourable image of a host destination, expanding the traditional tourist season, spreading tourist demand more evenly through an area and attracting foreign and domestic visitors (Keyser, 2002:18). As such, events are starting to become an established element and major part of tourism growth and marketing strategies. East London (in the Eastern Cape, South Africa) has hosted a number of successful events (Buffalo City Tourism, 2010) however no known social impact studies related to the community of East London are known to have been conducted. The purpose of this study was to address this gap and to evaluate the social impacts of events tourism on the East London community. The overall research question in this study was, What are the socio-cultural impacts of events tourism on East London? This was a quantitative study that utilised a survey to collect the data. The sampling frame was the community at the Spec-Savers Ironman South Africa Triathlon 2010 held in East London. Potential participants were included in the sample through utilising a random sampling method. The research instrument consisted of four sections, namely demographic profiling (age, gender, race, marital status, education and income), overall event impact perceptions, reasons for spectator participation, and the social impact perceptions of the respondents. The event attendees were interviewed. No incentive was offered for participation, and participants were assured of the confidentiality of their responses.

El turismo deportivo cobra gran relevancia como actividad social, ya que tanto el turismo como el deporte son actividades de ocio capaces de movilizar personas y desarrollar la economía. Sin embargo, la comprensión crítica del turismo deportivo es limitada. En esa línea, el objetivo general de esta investigación fue determinar los impactos del turismo deportivo en un destino y las medidas para su manejo sostenible. Para el desarrollo de la investigación se aplicó la metodología de investigación de revisión literaria bajo el enfoque integrador que permitió sintetizar la información de diferentes disciplinas y perspectivas sobre el turismo deportivo y sus impactos. Es así que se descubrió que el turismo deportivo genera más impactos positivos que negativos; sin embargo, esto dependerá del destino y su planificación estratégica. Además, las medidas para desarrollar el turismo deportivo con un enfoque sostenible se dividen en pre-activas, activas y post-activas, siendo las primeras las más numerosas. Finalmente, se encontró un vacío teórico sobre las medidas para desarrollar un turismo deportivo sostenible, ya que las fuentes sobre el tema son escasas por lo que se recomienda investigar sobre el tema. / Sport tourism has great relevance as a social activity because both tourism and sport are recreational activities capable of mobilizing people and developing the economy. However, a critical understanding of sport tourism is limited. Hence, the general objective of this research is to determine the impacts of sport tourism in a destination and the measures for its sustainable management. For the development of this research the literature review methodology with an integrative approach is applied to synthesize information from different disciplines and perspectives about sport tourism and its impacts. In this way, it was discovered that sport tourism generates more positive impacts than negative; however, this depends on the destination and its strategic planning. Moreover, the measures for developing a sustainable sport tourism activity are divided in pre-active, active and post-active, being the first the most numerous. Finally, a theoretical void about measures for developing a sustainable sport tourism was found because the sources of the theme are scarce; thus, it is recommended to investigate the theme. / Trabajo de investigación

Title: Marketing Research of Customers' Satisfaction with the Services of Specific Bases of a Selected Company Objectives: The aim of the diploma thesis is to conduct a marketing research of customers' satisfaction with the services of specific bases of a selected company. Based on the results of the survey, create incentives to improve services, which will contribute to strengthening customer satisfaction with the services of these bases. Methods: Qualitative and quantitative research was used in the diploma thesis. Quantitative research, which focused on client satisfaction with services, was conducted in the form of written and electronic surveys. Qualitative research, which served to deepen the research, was carried out in the form of several semi-structured interviews with employees of the selected company. Results: For clear processing of results, mainly modified classification crosses are used, as well as tables and graphs. A modified version of the differential analysis is also used in the evaluation. The results show that the customers of specific bases of the selected company are relatively satisfied with the services. They are most satisfied with the opening time, availability of staff, willingness and performance of the staff. The research also found a number of sufficient reserves or...

M. Tech. Business Administration / Sport tourism events in recent years have become one of the fastest-growing types of tourism attractions globally. For the aim of this study, it is important to understand spending patterns, socio-economic characteristics and activities that relate to the sport tourist to have a greater understanding of the impact of these events on the host community. The sport tourism event spectator is a consumer who, through a process of decision making, obtains certain goods and services from the sport tourism event for personal consumption. Sport tourism event leverage begins by encouraging visitor spending and by retaining visitor expenditure within the host community, which can be achieved by fostering spending during the sport tourism event and by lengthening visitor stays The purpose of this research study was to determine the spending patterns and expectations of sport tourism event spectators. This research study was exploratory to determine spectator spending patterns, demands and possible economic impacts that a sport event being hosted at Loftus Versveld will have on shareholders involved.

The main objective of the thesis is to work out the proposal that should develop the rock-climbing as a tourist activity in the region of Adršpach and Teplice nad Metují. The thesis focused on the situational analysis of the destination which uncovered a lot of conflicts. Based on the results of the situational analysis of the destination (especially SWOT) the strategic objectives, strategy and the next steps were worked out. These measures should solve the mentioned conflicts in the given territory. The main focus of the thesis is to propose the new product aimed at organization of the rock-climbing triathlon of couples in the given region.

Indiana University-Purdue University Indianapolis (IUPUI) / Indianapolis created a whole new city identity using sports development and sports tourism as the primary drivers of change in the 1960’s and 1970’s. Since then, other cities have adopted the philosophy of using sport as a catalyst to improve the economic conditions of the city. This same philosophy has seemingly trickled down to small cities across the United States in the form of youth travel sport complex development. The size of the youth travel sport segment has reportedly reached $7 billion by the National Association of Sports Commissions, resulting in the rapid development of youth sports complexes in small cities and towns. The size and scope of these facilities entering the segment range from 50 acres to as many as 400 contiguous acres costing millions of dollars. Additionally, the perceived economic impact accompanying the development of such facilities are often overinflated due to the diversity of methods used in market analyses, feasibility studies, economic impact analyses, cost-benefit analyses, and Turco’s triple-bottom-line analysis. A more systematic process is needed to assign key performance indicators and identify the critical components that will assist in the decision to enter the segment and at what capacity. This study is designed to identify the necessary critical components to reach the desired economic impacts associated with youth sport complex development. Qualitative constant comparative method of data analysis was utilized in identifying commonly identified critical components (CICC) believed to contribute to the success and sustainability of a youth sports complex.