Global ETD Search

21	An Examination of Print Placements: 1995-2008 Francis, Lois Elenore 10 July 2009 (has links) (PDF) A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan, Pokrywczynski and Boyle (1995) determined the potential for exposure to advertising, brands, sponsors and symbols appearing in photographs in Sports Illustrated magazine. This thesis updates and expands the research on print placements through a content analysis of Sports Illustrated from 1995 through 2008. Results showed an increase over time in the number of print placements, and representation of additional product categories when compared with previous research. branded entertainment print placements sports sponsorship Communication
22	Managing corporate brand image through sports sponsorship: impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility Kim, Kihan 28 August 2008 (has links) Not available / text Sports sponsorship Corporate image Consumers--Attitudes Consumer behavior
23	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice. January 2006 (has links) Thesis (M.Tech.)-Durban University of Technology, 2007. / Word processed copy. Includes journal article based on thesis (leaves 125-144) Includes bibliographical references (leaves 114-120)
24	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice. January 2006 (has links) Thesis (M.Tech.)--Durban University of Technology, 2006. / Includes bibliographical references (leaves 114-120) Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
25	Einzelsportler-Sponsoring als Instrument der Unternehmenskommunikation / Geyer, Oliver. January 2008 (has links) Thesis (doctoral)--Universität, Frankfurt (Main), 2007. / Includes bibliographical references (p. 285-320).
26	A predictive model of sport sponsorship renewal in Australia / Farrelly, Francis John. January 2002 (has links) (PDF) Thesis (Ph.D.)--University of Adelaide, Dept. of Commerce, 2002. / Bibliography: leaves 231-291.
27	The effects of economic impact information on the attitudes of potential sports sponsors operating in mid-size and small college communities Keshock, Christopher Michael. Mondello, Michael. January 2004 (has links) Thesis (Ph. D.)--Florida State University, 2004. / Advisor: Dr. Michael Mondello, Florida State University, College of Education, Dept. of Sport Management, Recreation Management and Physical Education. Title and description from dissertation home page (viewed Jan. 18, 2005). Includes bibliographical references.
28	Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game / Jung, Hye Yoon, January 1999 (has links) Thesis (M.S.)--West Virginia University, 1999. / Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).
29	The influence of product involvement and fan identification on response to team sponsors' products Lee, Seungeun, January 2005 (has links) Thesis (Ph. D.)--Ohio State University, 2005. / Title from first page of PDF file. Document formatted into pages; contains xiv, 116 p.; also includes graphics (some col.). Includes bibliographical references (p. 109-116). Available online via OhioLINK's ETD Center
30	A case study in sport sponsorship and relationship marketing a resource based view / Rosaaen, Kirsten Ryan. January 2002 (has links) Thesis (M.S.)--University of Memphis, 2002. / Includes bibliographical references (leaves 69-76).

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