<p>Background: Society of today is characterised by greater dynamics and a constant demand for innovation and fresh ideas. This development is often named "the new economy" or "the knowledge society". Independent of how one chooses to name this society, most individuals seem to agree upon the fact that knowledge grows more and more important. New competencies, such as new knowledge and new forms of organising, will be demanded for corporations to be successful in the future. In recent years it has become more common with corporations based on projects. In this context it is interesting to discuss the spread of knowledge. </p><p>Purpose: We aim at create understanding for the spread of knowledge, through focusing on corporate culture, organisational routines, and processes of knowledge transfer in corporation based on projects. </p><p>Realisation: This paper is based on a study of two IT-companies, Cell Network and Framfab. The empirical material, chiefly collected through interviews, has been analysed with starting-point in the frame of references. </p><p>Conclusions: We came to the conclusion that corporate culture, organisational routines, and processes of knowledge transfer, studied separately is not enough to explain the spread of knowledge. Instead the three variables co-operate. Corporate culture cerates common values, organisational routines guide behaviour, and the processes of knowledge transfer results in the actual spread of knowledge.</p>

Background: Society of today is characterised by greater dynamics and a constant demand for innovation and fresh ideas. This development is often named "the new economy" or "the knowledge society". Independent of how one chooses to name this society, most individuals seem to agree upon the fact that knowledge grows more and more important. New competencies, such as new knowledge and new forms of organising, will be demanded for corporations to be successful in the future. In recent years it has become more common with corporations based on projects. In this context it is interesting to discuss the spread of knowledge. Purpose: We aim at create understanding for the spread of knowledge, through focusing on corporate culture, organisational routines, and processes of knowledge transfer in corporation based on projects. Realisation: This paper is based on a study of two IT-companies, Cell Network and Framfab. The empirical material, chiefly collected through interviews, has been analysed with starting-point in the frame of references. Conclusions: We came to the conclusion that corporate culture, organisational routines, and processes of knowledge transfer, studied separately is not enough to explain the spread of knowledge. Instead the three variables co-operate. Corporate culture cerates common values, organisational routines guide behaviour, and the processes of knowledge transfer results in the actual spread of knowledge.

Magistro darbe tiriamas žinių apie pozityvų požiūrį į gyvenimą sklaidos žinių vadybos aspektu įgyvendinimas realizuojant klubo, kaip žinių sklaidos formą. Darbe pateikiamas žinių poveikio kriziniuose procesuose jų siekimo pagrindo identifikavimas, žinių vadybos konceptas, pozityvaus požiūrio į gyvenimą samprata. Empirinis tyrimas atspindi klubo narių įsigalinimo proceso analizę, atskleidžia klubo, kaip žinių sklaidos formos specifiką. Teorinės analizės rezultatai apima tris momentus: efektyviai žinių sklaidai būtinas nuolatinis dalyvavimas bei subalansuoto žinių vadybos proceso etapų išpildymo užtikrinimas, o disbalansinių situacijų sprendimui reikalingas žinojimas, sugebėjimas valdyti žinias. Empirinio tyrimo rezultatai atskleidžia grįžtamojo ryšio ir pasitikėjimo žinių vadybos procese svarbą. Taip pat tai, jog dažniausiai naudojama žinių sritis – šeima ir kitų įgalinimas geriausias per saviįgalinimą. / This master‘s final paper research’s the spread of knowledge about positive approach to life in knowledge management aspect realization putting into practice the spread of knowledge form of club. Work includes knowledge influence for crisis situation and knowledge aspiration base identification; knowledge management conception; comprehension of positive approach to life. Empiric analysis reflects the process of becoming able of members of club and reveals the specifics of knowledge spread form – club. The results of theoretical analysis include three moments: continual participation and balanced knowledge management process are necessary for effective spread of knowledge. Also knowing and ability to manage knowledge is necessary for dealing with any disbalance situations. The results of empirical analysis reveals the importance of reversible process and trust in knowledge management process, affirms the fact that the most usable knowledge area is family and the best way to make able others is thru making able yourself.