published_or_final_version / Business Administration / Master / Master of Business Administration

by Mok Wai Chung, David and Dai Yat Hang, Alice. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 66. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / ACKNOWLEDGEMENT --- p.v / Chapter / Chapter I. --- "THE COMPANY, ITS PRODUCTS AND ITS COMPETITORS" --- p.1 / Company Profile --- p.1 / Corporate Culture and Company Philosophy --- p.2 / Organization Structure --- p.3 / Property Development vs Property Investment --- p.4 / Process of Property Development --- p.5 / Classification of Competitors --- p.8 / Strengths and Weaknesses of Cheung Kong --- p.10 / Chapter II. --- MARKET PROFILE --- p.12 / The Building Industry Development --- p.12 / Building Types --- p.13 / Profit Contribution --- p.15 / Market Structure Characteristics --- p.17 / Competitive Strategy of Rival Firms --- p.19 / Chapter III. --- IDENTIFICATION OF THE UNSERVED MARKET NICHE --- p.20 / Public Housing Scenerio --- p.20 / Rental --- p.21 / HOS/PSPS --- p.22 / Supply and Demand of Public Housing --- p.23 / The Cost-Focus Approach --- p.24 / Consumer Profile --- p.25 / Objective --- p.25 / Sampling Method --- p.25 / Observation --- p.26 / Chapter IV. --- COST-FOCUS STRATEGY --- p.27 / Cost and Price Analysis --- p.27 / Acquisition of Land --- p.29 / Chapter V. --- MARKETING STRATEGY --- p.30 / Product Strategy --- p.30 / Product Differentiation --- p.30 / Quality --- p.31 / Management --- p.32 / Maintenance --- p.32 / Pricing Strategy --- p.33 / Markup Pricing --- p.33 / Reduction in Construction Cost --- p.33 / Incremental Pricing Strategy --- p.35 / Distribution Strategy --- p.35 / Improvement in Existing Distribution Channels --- p.36 / Creation of District Sales Office --- p.36 / Promotion Strategy --- p.37 / Chapter VI. --- CONCLUSION --- p.39 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.66

Wei Liqun. / "Auguest 2004." / Thesis (Ph.D.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (p. 193-213). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest Information and Learning Company, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Mode of access: World Wide Web. / Abstracts in English and Chinese.

by So Mei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 59). / Abstract --- p.i / Chapter I. --- INTRODUCTION --- p.1 / The Company Background --- p.1 / Market Outlook --- p.3 / Step Into the Largest Consumer Market --- p.4 / Behind the Story - Protectionism Policies of Central Government --- p.5 / Scope and Objective --- p.7 / Chapter II. --- METHOD --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.8 / Chapter IV. --- SITUATION ANALYSIS --- p.18 / Business Potential --- p.19 / Government Intervention --- p.20 / Chapter V. --- STRATEGIC FRAMEWORK FOR DEVELOPING A CHINA BRAND : RECOMMENDATIONS --- p.21 / Business Objective --- p.22 / Business Strategy --- p.23 / Brand Portfolio Vision of Coke --- p.23 / Chapter VI --- .CHINA BRAND DEVELOPMENT PHILOSOPHY --- p.24 / Process Overview --- p.28 / Research --- p.28 / Brand Proposition --- p.33 / Brand Architecture --- p.34 / Brand Positioning --- p.35 / Brand Characteristic --- p.39 / Brand Components --- p.40 / Brand name --- p.40 / Product --- p.41 / Packaging & Pricing --- p.42 / Launch Strategy --- p.43 / Building the brand --- p.43 / Product strategy --- p.45 / Packaging & pricing strategy --- p.45 / Distribution strategy --- p.46 / Sampling --- p.50 / Consumer promotion --- p.51 / Trade promotion --- p.52 / Future Plan --- p.53 / Chapter VII. --- CONCLUSION --- p.53 / Chapter VIII. --- APPENDIXES --- p.55 / Chapter IX. --- BIBLIOGRAPHY --- p.59

by Chu Chong-Kit, George, To Kwong-Hiu, Bernard. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 89-91). / ABSTRACT --- p.I / TABLE OF CONTENTS --- p.II / LIST OF ILLUSTRATIONS --- p.IV / LIST OF TABLES --- p.V / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.6 / External and Industry Environments --- p.6 / Strategic Actions and Response --- p.10 / External Environment and Strategic Responses --- p.13 / Summary --- p.15 / Chapter III. --- CATHAY PACIFIC AIRWAYS AND AVIATION INDUSTRY --- p.19 / Corporate Background --- p.19 / The Global Aviation Industry --- p.21 / The Hong Kong Aviation Industry --- p.23 / Chapter IV. --- METHODOLOGY --- p.26 / Performance Measurement --- p.27 / Environmental Variations and Competitive Responses --- p.32 / Chapter V. --- RESULTS --- p.34 / Quantitative Analysis: Operational Performance --- p.34 / Qualitative Analysis : Environmental Variations and Strategic Responses --- p.38 / Legal and Political Environment --- p.38 / Event One : Plan for New Airport at Chek Lap Kok --- p.39 / Event Two : Delay of New Airport Opening --- p.40 / Event Three : Political Uncertainty of 1997 --- p.40 / Rivalry Intensity --- p.42 / "Event One : Hong Kong Dragon Airlines (""Dragonair"")" --- p.42 / Event Two : Virgin Atlantic Airways --- p.42 / Event Three : Air Hong Kong --- p.43 / Event Four: China National Aviation Corporation --- p.44 / Industry Growth --- p.44 / Event One : Slowdown of Global Aviation Industry --- p.44 / Event Two : Worldwide Excess of Capacity and Continuation of Warfare --- p.45 / Internal Factor Costs --- p.47 / Chapter VI. --- DISCUSSION --- p.49 / Chapter VII. --- CONCLUSION --- p.53 / APPENDIX --- p.57 / BIBLIOGRAPHY --- p.89

published_or_final_version / abstract / Industrial and Manufacturing Systems Engineering / Master / Master of Philosophy

published_or_final_version / Sociology / Doctoral / Doctor of Philosophy

by So Ting Sau, Cecilia, Tay Ko Ki, Doris. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 47-49). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Statement of Problem --- p.1 / Background --- p.1 / Hypothesis --- p.2 / Scope of Study --- p.2 / Organization of the Project --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.4 / Chapter III. --- RESEARCH METHODOLOGY --- p.7 / Introduction --- p.7 / Quantitative Survey --- p.7 / Sample Selection --- p.7 / Questionnaire Construction --- p.8 / "Scoring, Editing & Coding" --- p.12 / Limitations of the Survey --- p.13 / Qualitative In-depth Interviews --- p.14 / Sample Selection --- p.14 / Interview Schedule & Construction --- p.15 / Background of Selected Company - Wong's International (Holdings) Ltd --- p.15 / Background of Selected Company - Myer Jewelry Manufacturer Ltd --- p.16 / Limitations of Face-to-face Interviews --- p.17 / Chapter IV. --- RESEARCH FINDINGS & DISCUSSIONS --- p.19 / Quantitative Survey --- p.19 / Background Information --- p.19 / Type of Planning --- p.22 / Company Mission --- p.24 / Objectives Setting --- p.25 / Strategy Formulation & Implementation --- p.27 / Control --- p.30 / Contingency Planning --- p.30 / Findings of the Qualitative In-depth Interviews --- p.31 / Wong's International (Holdings) Ltd --- p.31 / History of the Group --- p.31 / Type of Planning --- p.32 / Objectives Setting --- p.33 / Strategy Formulation & Implementation --- p.34 / Control --- p.34 / Contingency Planning --- p.35 / Myer Jewelry Manufacturer Ltd --- p.35 / Type of Planning --- p.35 / Company Mission --- p.36 / Objectives Setting --- p.37 / Strategy Formulation & Implementation --- p.37 / Control --- p.38 / Contingency Planning --- p.39 / Summary --- p.39 / Chapter V. --- CONCLUSION & SUGGESTIONS --- p.40 / Summary of Findings --- p.40 / Implications --- p.41 / Suggestions for Future Research --- p.41 / APPENDIX --- p.43 / BIBLIOGRAPHY --- p.47

by Ho Lap-kar, Clare, Ng Shuk-kuen, Josephine. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 95-97.

published_or_final_version / abstract / Real Estate and Construction / Master / Master of Science in Construction Project Management