The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.

Darbo aktualumas ir problema. Lietuvos Respublikos švietimo įstatyme yra numatyta, kad Lietuvos gyventojai turi teisę mokytis kitose šalyse. Studijuoti užsienyje nėra lengva: su sunkumais susiduriama ne tik akademiniame, bet ir dvasiniame lygmenyje. K. Singhas (1993) išskiria pagrindines problemas, su kuriomis susiduriama bestudijuojant užsienyje: emocinės – vienišumas, namų ilgesys, mitybos sutrikimai, pergyvenimas dėl rūpesčių namuose; akademinės – bendravimas užsienio kalba, aukštesnis studijų lygis, nesusipratimai tarp dėstytojų ir studentų; prisiderinimas – tai priklauso nuo socialinės klasės (aukštesnio socialinio lygmens studentai adaptuojasi lengviau negu vidutinio), universiteto lygio (lengviau studijuoti provincijos universitetuose), studijų trukmės, amžiaus ir asmeninių savybių. Visi šie faktai rodo, jog užsieniečiai studentai kenčia labiau negu vietiniai, kadangi jie dažniau patiria papildomus stresus, tokius kaip komunikacijos barjeras, kultūrinė dezorganizacija: senos ir naujos kultūros vertybių susidūrimas, šeimos paramos stoka. Kuo didesnis skirtumas tarp kultūrų, tuo sunkiau individui akultūruotis naujoje aplinkoje, tuo jis ilgesnį laiką jausis ,,iškritęs“ iš bendruomenės. Akultūrizacijos procesas individualus, todėl vykstant svetur turėtų būti iš anksto pasiruošiama, kaip sušvelninti šią būseną. Darbo naujumas. Akademinio jaunimo dalyvavimas tarptautiniuose mainuose ir adaptacija svetimoje šalyje buvo gvildenta įvairiuose lietuvių moksliniuose darbuose... [toliau žr. visą tekstą] / Relevance and problem of the present paper: Educational Law of Republic of Lithuania supposes the right of Lithuanian citizens to study abroad. Studying abroad is not an easy task: students have difficulties not only in academic field but psychologically as well. K.Singh (1993) pointed out main problems that people have while studying abroad: emotional – loneliness, missing home, eating disorders, worries for what is going at home; academic – communication in foreign language, higher level of studies, misunderstandings between professors and students; readjustment that depends on social class (students coming from higher social level adopt themselves easier than those from average level), university level (it’s easier to study at regional institutions), time-span of studies, personal age and characteristics. Facts reveal that students from abroad suffer more than natives as they often experience additional stress like communication barrier, cultural disorganization: conflict between old and new cultural values, lack of family support. The more different cultural environment is the harder is acculturation process for individuals. Individuals feel out of community for a longer time then. Acculturation is an individual process so before moving abroad one has to be prepared how to ease the condition. Innovation of the present paper: Participation in international exchange of students and their adaptation in foreign countries was analyzed in various scientific works but mainly... [to full text]

This diploma thesis deals with the process of acculturation of immigrants in the Czech Republic. The aim is to analyze the process of acculturation and its particular phases in case of foreigners with different nationalities and identify a possible tendency in ways they are able to integrate into the new society, including factors, which can possibly affect this process. Outcomes of the thesis are concrete recommendations for immigration authorities in the Czech Republic and determination of acculturation strategy, which is characteristic for immigrants.

Bill C-25, The Truth in Sentencing (TIS) Act legislates the reduction of credit awarded for time served in pre-sentencing custody. The Act is but one initiative that reflects a shift toward punitiveness by the West. In reading the literature, a gap was identified concerning TIS activities in relation to the current Canadian predicament of crime control, and a socio-legal perspective provided a creative means of looking at this gap. The primary data was coded and analyzed using sensitizing categories derived from a leading theoretical framework. This framework posited the existence of conflicting criminologies and resulting strategies together forming the present regime of truth. This thesis concludes that 'truth' in sentencing is premised upon contradictory understandings as defined by the framework, that conflicting rationalities are reproduced within TIS and that although the Act is touted as an administrative reform, it also reasserts sovereign power over issues of crime and its control.

Bill C-25, The Truth in Sentencing (TIS) Act legislates the reduction of credit awarded for time served in pre-sentencing custody. The Act is but one initiative that reflects a shift toward punitiveness by the West. In reading the literature, a gap was identified concerning TIS activities in relation to the current Canadian predicament of crime control, and a socio-legal perspective provided a creative means of looking at this gap. The primary data was coded and analyzed using sensitizing categories derived from a leading theoretical framework. This framework posited the existence of conflicting criminologies and resulting strategies together forming the present regime of truth. This thesis concludes that 'truth' in sentencing is premised upon contradictory understandings as defined by the framework, that conflicting rationalities are reproduced within TIS and that although the Act is touted as an administrative reform, it also reasserts sovereign power over issues of crime and its control.