Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017. / It is widely evident that the mobile phone industry is facing rapid growth, with the increased introduction of cheaper mobile phones in South Africa intensifying competition between such companies. A number of studies have been conducted in other countries on brand preferences, but there remains a gap in knowledge with regard to the South African market. It was therefore warranted to academically research factors influencing consumer brand preferences when purchasing mobile phones, in order to understand these preferences, and what consumers consider when making such purchases. The rationale of the study was to provide new insights for local marketers into the factors consumers consider most when looking at mobile phone brands. The aim of this study was therefore to determine brand preferences for mobile phones amongst students at a selected higher educational institution in South Africa. The study adopted a quantitative research approach, where the data obtained was descriptive and cross-sectional in nature. The research population was made up of students studying at the Durban University of Technology (DUT), where convenience sampling was performed on a target population of 378 students. The sample size was selected by giving questionnaires to those students most available to the researcher. The results were then analysed using the Statistical Package for Social Sciences (SPSS) Version 24.0 software. Validity was ensured by conducting a pre-test of the questionnaire, and the study’s reliability was measured using Cronbach’s Co-efficient Alpha test. The study findings showed that brand popularity, prices, product attributes, social influences and marketing communications all affect mobile phone brand preferences amongst students. The study results also showed, however, that there were some product attributes and social influences that did not influence these preferences. Recommendations are given to industry players to increase their knowledge of these important factors, to aid with the improvement of their brands and increasing their market preference in this highly competitive industry. / M

Submitted in partial compliance with the requirements for the Master’s Degree in Technology: Chiropractic, Durban University of Technology, Durban, South Africa, 2017. / Background The imperative of clinical education in chiropractic is to endow students with the clinical competencies and professional attributes necessary for independent practice. The clinical practicum exposes chiropractic students to the realities, demands and expectations of patient care through immersion into the clinical learning environment. Various authors emphasise the importance of obtaining a student’s perspective of their experiences within this environment as it is essential to curriculum development and improvement, delivery of quality clinical education, and student satisfaction with their standard of education. Interestingly, unlike in other health professions’ disciplines, the clinical experiences of chiropractic students who have commenced their clinical practicum have scarcely been described in international literature. This study is the first of its kind to record the clinical experiences of chiropractic students during their clinical practicum in South Africa. Aim The aim of this study was to explore and describe the clinical experiences of first-time registered Master’s chiropractic students during their clinical practicum component at the Durban University of Technology Chiropractic Day Clinic in 2016. Method A qualitative, exploratory, descriptive approach was utilised. A purposive sample of 15 first-time registered Master’s chiropractic students was interviewed. Their clinical experiences during the clinical practicum were obtained through semi-structured interviews. Seven key questions, each relating to a specific aspect of the clinical practicum, were used to stimulate discussion. The data were recorded electronically and thereafter transcribed. Thematic analysis was used to interpret the data. Results Four main themes were identified, viz. undergraduate education and pre-clinical preparation; experiences within the clinical learning environment; inter-personal relationships in a clinical learning environment, and appraisal of the clinical practicum. Participants reported that the undergraduate and pre-clinical preparatory phase needed to be more practically orientated in order to provide relevance and cohesion to clinical learning. Significant experiences in the clinical learning environment included personal and professional growth and development, perceptions of preparedness for independent practice, perceptions of patient responses to chiropractic care, administrative duties and clinic infrastructure. The interpersonal relationships that contributed to the overall clinical experience were between students and their clinical supervisors, and students and the administrative staff. The appraisal of the clinical practicum included highlights and positive aspects that shaped the attitudes, values and philosophies of students, as well as the challenges and obstacles they encountered within the clinical learning environment. Conclusion This is the first South African study to document the clinical experiences of first-time registered Master’s chiropractic students. These clinical experiences were based on a variety of organisational and curriculum-orientated factors, as well as interpersonal dynamics. While students acknowledged and appreciated the critical importance of clinical education, and valued the learning opportunities within the clinical setting, they also provided constructive feedback on matters needing improvement to enhance the overall clinical experience. The lack of exposure to patient care prior to the commencement of the clinical practicum negatively impacted the clinical experiences. It is recommended that the findings of this study be utilised by the key stakeholders within chiropractic education to enhance chiropractic clinical education in South Africa. / M

MEd (Curriclum Studies) / Department of Curriculum Studies / See the attached abstract below

Text in English / A survey by means of mailed questionnaires was conducted to compile a career profile of persons who completed the B.Cur programme at Medunsa. The sample consisted of all the nurses who had completed the B.Cur. programme over a decade from 1985 to 1994. Forty-one percent of the questionnaires were returned and the findings indicated that the nurse graduates were committed to nursing and were contributing to the nursing services in south Africa. The public service was the largest employer of the graduate nurses. Their commitment to nursing is shown by their long service as well as post-registration qualifications sought in nursing. The B.Cur programme at Medunsa had adequately prepared them to practice nursing. There appears to be a need, however, to review the curriculum in some areas. It was concluded that Medunsa has contributed to the provision of well qualified nurses. / Health Studies / M.A. (Nursing Science)

Afrikaans text / Die doel van hierdie ondersoek is om sosio-kulturele kenmerke van sekere swart studente aan die Universiteit van Suid-Afrika weer te gee en te bepaal of, op welke wyse, en watter, sosio-kulturele faktore 'n invloed op hul _studie en akademiese prestasie het. Dit is gedoen deur 'n kontekstuele, individualisties-holistiese en biografiese benadering toe te pas op gevallestudies waarvan die besonderhede deur diepte-onderhoude verkry is. Deur middel van die gevallestudies word 'n algemene oorsig van die betrokke studente se kinderjar.e en volwasse lewe buite universiteitsverband gegee. Die volwasse lewe word beskryf aan die hand van gemeenskaplike aktiwiteitsvelde waaraan die individue deelneem. Die universiteit word ook as 'n aktiwiteitsveld beskou en in terme van die betrokke studente se deelname daaraan volledig beskryf met inagneming van die verband daarvan met ander aktiwiteitsvelde. Vervolgens is uit die beskrywing van die kinderjare, die volwasse lewe buite universiteitsverband en die veld van die universiteit faktore geidentifiseer wat 'n invloed blyk te he op die studie en prestasie van die studente in die ondersoekgroep. Die gevolgtrekkinge is dat daar verskeie sosiokulturele en 'n aantal ander faktore is wat studie. en akademiese prestasie beinvloed en dat daar variasie is in die invloed van sodanige faktore by verskillende individue. / The aim of this investigation is to give an exposition of the socio-cultural characteristics of certain black students at the University of South Africa and to determine wheth~r, in what way, and which, socio-cultural factors influence their studies and academic performance. The study entailed the application of a contextual, individualisticholistic and biographical approach to case studies, the details of which were obtained through in-depth interviews. A general overview of the childhood of the students concerned and of their adulthood outside the context of the university, is provided by means of the case studies. Adulthood is described in terms of common fields of activity in which the individuals participate. The university is also regarded as a field of activity and is described fully in terms of the participation of the students involved, with due regard for relations between the university and other fields of activity. From the descriptions of childhood, adulthood outside the context of the university, and also of the field of activity of the university, factors are identified which appear to influence the studies and performance of the students with whom case studies were conducted. Conclusions reached reveal diverse socio-cultural as well as a number of other factors that influence study and academic performance, as well as a variation in the influence of such factors on different individuals. / Anthropology and Archaeology / D. Litt. et PHil. (Antropologie)

Submitted in fulfilment of the requirements for the Degree of Master of Technology: Nursing, Durban University of Technology, 2014. / Globally there is recognition of a health workforce crisis characterised by critical shortages, migration, and an uneven geographical distribution of health professionals. The Nursing Strategy for South Africa records that for many decades nursing has been a career of choice for South Africans from all sectors of society (Department of Health 2008: 11). That has changed as nursing has become less appealing to learners. This raises questions as to the knowledge, attitudes and perceptions of learners towards the nursing profession. Aim of the study : The aim of the study was to determine factors influencing high school learners towards nursing as a career. Methodology : A descriptive cross-sectional quantitative and qualitative design was used to guide the study. The study was conducted in two high schools that were purposely sampled; the population comprised of high school learners from the two schools. Questionnaires were used to collect data from Grades 10 and 11. Life Orientation subject teachers were interviewed during data collection. Quantitative data was analysed by using SPSS. Qualitative data was analysed by using thematic analysis. Results : The findings of this study revealed that learners had inadequate knowledge of nursing. Interviews with teachers showed that this inadequate knowledge by learners could be associated with a lack of active involvement of the Department of Health in promoting nursing as a career.

Submitted in fulfillment of the requirements for the Degree of Master of Technology in Nursing. Durban University of Technology, Durban, South Africa, 2015. / INTRODUCTION A four-year diploma nursing programme undertaken by the KwaZulu-Natal College of Nursing provides training to students to become professional nurses. However, it has been noted that absenteeism of student nurses enrolled in this programme has increased. Absenteeism could result in demotion, extension of training or termination of students from the programme. This would result in fewer student nurses completing training and therefore a shortage of professional nurses. AIM OF THE STUDY The aim of the study was to determine the causes and effects of absenteeism amongst student nurses that are currently registered for a four-year diploma programme (R425) in the KwaZulu-Natal College of Nursing (KZNCN). METHODOLOGY A quantitative method was used, which comprised two phases, namely, data collection through the use of a self-administered questionnaire and a retrospective record review. Simple random sampling was used to select students from the peri-urban Midlands and rural uGu districts. Stratified random sampling of 301 student nurses at different levels of training from the three campuses was done. A total of 301 questionnaires were distributed to participants; all were returned, resulting in a 100% response rate. During a retrospective record review student records were examined to assess clinical and theoretical performance of students. Statistical analysis was done using the SPSS version 22.0. RESULTS The results of the study revealed that students experienced problems in the clinical/practical areas that resulted in them absenting themselves. There were 14 terminations of training due to absenteeism. Student nurses who did not absent themselves obtained entry to the examination, whilst students with excessive absenteeism did not obtain entry to the examination.

Thesis (MA (Psychology))--University of Stellenbosch, 2006. / In South Africa, a dire need exists for a psychological approach that would be appropriate and adequate for all South Africans while opposing remaining historical inequalities. Psychological services are saturated within the predominantly white private sector but scarce for the predominantly disadvantaged who are dependant on public services. The aim of the present study was therefore to investigate the perceptions of Community Psychology among psychology Honours/Bpsych students. A combination of qualitative and quantitative research methods were employed in this study. A self-constructed questionnaire was used for obtaining data. A convenience sample was obtained from the universities of Cape Town, Stellenbosch and the Western Cape. Qualitative data were analysed using thematic content analysis. The outcomes of this study are firstly, that there is no significant relationship was established between race and tendency to study community psychology with the exception of the first year. Secondly, the relationship between gender and tendency to study community psychology was also non-significant. The results of the qualitative findings did however suggest that negative perceptions of community psychology are evident among students thus suggesting that they are deterred from pursuing it as a career.

Thesis (MA (Psychology))--University of Stellenbosch, 2005. / The primary objective of the current study was to determine the fear-coping mechanisms of a group of late adolescents regarding normal fears and their perceived efficacy of these mechanisms during recall of their early childhood and their perception of their current functioning. The secondary aim of this study was to determine any gender differences in terms of this group of late adolescents' fear-coping mechanisms regarding their early-childhood fears, that were retrospectively recalled by them, and also to determine gender differences in terms of their fear-coping mechanisms in response to their current fears. Within the South African context Loxton (2004) proposed the primary-secondary control model as a suitable model for describing the fear-coping mechanisms of young children (between the ages of 5 and 7 years). The primary-secondary control model is based on studies by Band and Weisz (1988) and Tremewan and Strongman (1991). This model was used as a framework for the current study in order to be able to do a comparative study of the current fear-coping mechanisms of late adolescents and their early-childhood fear-coping mechanisms reported retrospectively. A group of late adolescents enrolled as first-year students at a tertiary institution in the Western Cape, South Africa, were approached to participate voluntarily. The questionnaires were completed by 255 students between the ages of 17 and 27 years, with a mean age of 19.4years (SD=1.49). Of the 255 participants 52 were male and 203 female. The study was a combination of qualitative and quantitative research, which was mainly explorative in nature. The Free-Option-Method Questionnaire which forms part of a bigger research project, was the first questionnaire to be completed by the students. Based on the expression of fears, the focus was aimed at the coping of fears and the perceived efficacy thereof. In order to facilitate appropriate comparisons, the content of the responses as well as the number of responses were coded according to categories identified by Band and Weisz (1988), Loxton (2004) and Tremewan and Strongman (1991). Participants reported that the most efficacious coping mechanisms were also those most frequently used. In terms of the sustainability of fear-coping mechanisms, it seems as though direct problem solving and problem-focused avoidance were two of the three most frequently used as well as the most efficacious coping mechanisms, during both early childhood and late adolescence. No statistical significant differences were found with regard to gender during the retrospective recall of fear-coping mechanisms and the perceived efficacy of early-childhood coping mechanisms. Statistical significant differences were however found between gender groups with regard to fear-coping mechanisms during late adolescence. A recent study by Loxton (2004) relating to fear-coping mechanisms offered support for the majority of findings of the current study.

Thesis (MA (Psychology))--University of Stellenbosch, 2005. / The primary aim of this study was to determine the content and number of fears expressed by 1st year students at a tertiary institution both retrospectively and currently. The expressed retrospective profile aimed to determine the content and number of fears recalled by the sample group when they were six years old. The expressed current profile aimed to determine the content and number of fears currently being experienced. The study also aimed to establish whether there were significant gender differences in the two profiles. This study found that there were no significant differences between males and females in terms of content or number of expressed fears for the retrospective profile. Both groups indicated the most reported fears for Dark/Night, followed by fears of People and Animals, although in different rank orders. The fears were of a specific nature as the five highest ranked categories accounted for almost 70% of the fears expressed. In addition, the actual fear profile of pre-school children as found by Loxton (2004) was compared to the retrospective fear profile as the sample group recalled it. This study confirmed Loxton’s findings as the three highest ranked categories of the retrospective expressed profile covered the five highest ranked categories in the actual profile. This study found that males and females shared four of the five most common ranked fears for the current expressed profile, namely Failure, Harm to Others, Animals and Future. This study did not confirm the expected decline in animal fears as predicted by the literature, but the other fears would appear to comply with the body of research for the content of the late adolescents’ expressed fears. These fears were more diverse in nature and the ten highest ranked categories accounted for about 70% of the fears expressed. Statistically significant gender differences were found in terms of Dark/Night, Being Alone, Violence/Crime, Separation and Relational Problems. The expected decline in the number of expressed fears was not confirmed as the average number of fears per participant increased slightly from the retrospective profile to the current profile. There was no significant difference with regard to gender. The secondary aim of this study was to establish whether any of the expressed fears have remained constant from the retrospective profile to the current profile. The fear of Animals appeared to be one fear that, rather than decline with age, remained stable. Other fears that appeared to show continuity were related to Harm to Self and Harm to Others. Fear of Being Alone appeared in both the retrospective and current expressed profiles for females only. A fear that was indicated in the literature to be relevant at the late adolescent stage of development was the fear of Acquired Immune Deficiency Syndrome. This study found no evidence to support these predictions, which is a thought-provoking problem. Although beyond the scope of this study, the implications of this apparent lack of fear for a life-threatening problem of epidemic proportions particularly for this age group, is of concern.