The purpose of the thesis is to determine the potential of lessening the high energy cost in the hospitality industry so that the industry could stay alive after a three decades of civil war in Sri Lanka. The hospitality industry is a significant contributor to the country’s economic growth. Tourism industry has much hope of recovering in the year 2010. Improved tourism would also benefit larger part of Sri Lankan population as they are directly and indirectly employed to serve the tourism industry. Sri Lanka has a high electricity production cost as it depends heavily on the imported fossil fuel. Survival of hospitality industry would depend on the manner in which the energy cost - the second highest overhead in hotels is managed. If the industry survives, Sri Lanka would receive more foreign exchange and thereby improve country’s foreign currency reserve which could contribute to high growth rate. As electricity production is mainly depending on thermal, the volatility of world crude oil prices is directly affecting the country’s electricity prices. However, low dependence on the grid would help the hospitality industry to mitigate the energy cost. As the electricity and diesel costs -the highest and the next - are considerable portions in energy cost in hospitality industry, the study aims to discuss the possible ways of mitigating such costs. Measurements done by the presenters found that the usage of electricity for air conditioning system does constitute most of the electricity consumption for a hotel whilst most of the diesel consumption is for thermal applications. If Air Conditioning (AC) can be operated without electricity and thermal applications could be operated using abundantly available alternative energy sources then the overall energy costs of hospitality industry could be reduced thereby making higher profits. This would ensure industry survives and country gets more foreign exchange.  Study and calculations done by the presenters proved that operating of generators only for electricity production is not viable, due to high fossil fuel cost, however if its high exhaust temperature which is wasted otherwise, could be utilized for operation of absorption chillier then the dependence of grid electricity for air conditioning could be minimized. Further studies also revealed that if water cooled generator is used for such purpose instead of air cooled, and then the hot water requirement of hotel also could be fulfilled, thus mitigating the dependence of fossil fuel which is used otherwise for hot water production. Study also revealed that if thermal energy could be fed with biomass- Sri Lanka being a tropical country is blessed with abundantly available biomass - then the dependency on the fossil fuel for thermal applications could be avoided. This would not only mitigate the second highest energy cost for hotels but also create less carbon foot print, more environmental friendly and produce less noxious exhaust gases thereby creating an advertisement to attract tourists who longing to support green hotels

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-04-04T13:23:41Z No. of bitstreams: 1 Lindinalva Pereira.pdf: 1302744 bytes, checksum: da89c65faf710853664874dd1c23f623 (MD5) / Made available in DSpace on 2017-04-04T13:23:41Z (GMT). No. of bitstreams: 1 Lindinalva Pereira.pdf: 1302744 bytes, checksum: da89c65faf710853664874dd1c23f623 (MD5) Previous issue date: 2017-03-15 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The basis of sustainable development is formed by the abandonment of the predominance of classical economic theory. The stimulus required in our present world has its most basic principle based on the concept where social, environmental and economic are intrinsically linked. The impact of the theme, the passion for tourism and the relative updating of the subject with the publication of Agenda 30 by the UN, gave rise to this work whose focus was on the questioning about the contribution of small lodging facilities to social and environmental issues, exploring the practical application of the hotel actions, projects and business strategies. This work was associated with a critical evaluation of how the Green Marketing could contribute to add value to the business, generating competitive differential and better positioning for companies in the sector. It is based on the theories of Service Marketing, Green Marketing, Social Responsibility, Sustainable Development and Tourism I developed a more comprehensive conception of the theme and a maturity in relation to the representativeness of the subject for the different stakeholders involved. Endowed with this important base, the work was developed focusing on the small lodging called Hotel Fazenda Campos/Parque dos Sonhos located in the city of Socorro, in the state of São Paulo, Brazil. To Observe. To explore. To interview. The basic premise was that the socio-environmental practices of the establishment were operative and recognized by any competent institutions. The broad reflection in search of leading or innovative initiatives allowed us to infer some guidelines that may be decisive for the implementation of Green Marketing strategies in small lodgings: the entrepreneurship of the owner and the benefits of social and environmental certification processes. The necessary process review allows optimization of the whole chain and the cost reduction, as well as a spontaneous exposure of the company to its stakeholders / A base do desenvolvimento sustentável é formada pelo abandono da predominância da clássica teoria econômica. O estímulo requerido em nosso mundo atual tem seu princípio mais básico apoiado no conceito onde social, ambiental e econômico estão intrinsecamente ligados. O impacto do tema, a paixão por turismo e a relativa atualização do assunto com a publicação da Agenda 30 pela ONU, deram origem à esta dissertação cujo foco fora nos questionamentos sobre a contribuição dos meios de hospedagem de pequeno porte para questões socioambientais, explorando a aplicação prática das ações, projetos e estratégias de negócios próprias do mercado hoteleiro. À este produto associou-se uma avaliação crítica de como o Marketing Verde poderia contribuir para agregar valor ao negócio, gerando diferencial competitivo e melhor posicionamento para empresas do setor. E é com base nas teorias de Marketing de Serviços, Marketing Verde, Responsabilidade Social, Desenvolvimento Sustentável e Turismo que se instrumentalizou uma concepção mais abrangente do tema e se desenvolveu uma maturidade em relação à representatividade do assunto para os mais diferentes stakeholders envolvidos. Dotado desta importante base, o trabalho foi desenvolvido tendo como foco o empreendimento hoteleiro de pequeno porte Hotel Fazenda Campos/Parque dos Sonhos localizado em Socorro, no estado de São Paulo. Observar. Explorar. Entrevistar. A premissa básica era que as práticas socioambientais do estabelecimento estivem operantes e reconhecidas por órgãos competentes em alguma de suas formas. A ampla reflexão em busca de iniciativas líderes ou inovadoras nos permitiu inferir algumas diretrizes que podem ser determinantes para a implementação das estratégias de Marketing Verde em estabelecimento hoteleiros de pequeno porte: o empreendedorismo do proprietário e a os benefícios de processos de certificação socioambientais. A revisão de processos gerada, permite uma otimização de toda a cadeia e redução de custos, além de uma exposição espontânea da empresa para seus grupos de interesse