El siguiente trabajo de investigación tiene como objetivo poder realizar un análisis profundo acerca de la estrategia de ecoetiquetado de producto en las prendas de vestir. Esto tiene relevancia ya que se trata de una tendencia creciente a nivel global, además, esta es una estrategia que vienen aplicando las marcas en europa a raíz del nivel de importancia que le dan los consumidores a este distintivo. Por lo tanto, se requiere evaluar y entender que nivel de importancia tiene esta estrategia para los consumidores limeños y saber si las marcas la estan aplicando correctamente. El estudio a realizar será de carácter regresional, debido a que se buscará relacionar la aplicación de la estrategia de ecoetiquetado en las prendas de vestir, con la intención de compra del consumidor limeño. La metodología de investigación tuvo un enfoque mixto, ya que se utilizaron herramientas como las entrevistas y encuestas. La población seleccionada estuvo compuesta por personas de Lima Metropolitana que compran ropa ecológica. Los resultados demuestran que la estrategia de ecoetiquetado de producto tiene un nivel de importancia nulo para el publico objetivo, descartando todo tipo de implicancia con la intención de compra. Se tiene como conclusión general que las variables atributos RSE y precio cumplen un rol importante en la intención de compra del cliente de prendas ecológicas limeño. / The following research work aims to carry out an in-depth analysis of the product ecolabelling strategy for clothing. This is relevant since it is a growing trend at a global level, in addition, this is a strategy that brands have been applying in Europe due to the level of importance that consumers give to this badge. Therefore, it is necessary to evaluate and understand what level of importance this strategy has for Lima consumers and to know if the brands are applying it correctly. The study to be carried out will be of a regressive nature, since it will seek to relate the application of the ecolabelling strategy in clothing, with the intention of buying from the Lima consumer. The research methodology das a mixed approach, since tools such as interviews and survey were used. The selected population was made up of people from Metropolitan Lima who buy organic clothing. The results show that the product ecolabelling strategy has a zero level of importance for the target audience, ruling out any type of implication with the purchase intention. As a general conclusion, the variable attributes CSR and price play an important role in the customer´s intention to buy organic garments from Lima. / Tesis

Indiana University-Purdue University Indianapolis (IUPUI) / This study examines private foundation positioning and actions in respect to governance and market considerations in the multi-national arena around the issue of ocean conservation in the empirical setting of the Arctic Ocean. Existing research has focused primarily on foundations in their domestic setting or alternatively in their international engagement within a foreign country. There is evidence that foundation creation and activity addressing global issues are rising. Questions remain around the role of foundations in global governance and their relationship to the market. Using a qualitative case study methodology, this study was guided by a framework based on governance and market. The framework incorporated Young and Frumkin’s conceptualization of government-nonprofit relations enhanced by three additional United Nations ocean-related frameworks, and an orientation toward the market based on empirical studies. Five key actions carried out by foundations were also considered. The study was organized around two ocean conservation policy contexts to see similarities and differences. The research focused on a total of eleven foundation case studies, drawing on data from publicly available documents, grant databases, the observation of public events, and sixteen semi-structured on-line video interviews of experts, foundation, government, and NGO representatives. The study supports the theoretical model demonstrating that foundations generally complemented government activity underway and took adversarial stances at specific decision-making junctures. Foundations were attentive to international frameworks that intersected with their issue area and approach. The study challenges the model due to the difficulty in differentiating the supplemental and complementary positioning. Governance architecture and interlocking policy fields kept foundations from driving the agenda. Primary actions were funding and deploying a variety of non-financial assets. No high-risk funding linked to markets was detected and sustainable market solutions coupled with regulation were favored approaches. Risk mitigation was a primary concern prompting questions around foundation innovation. This research points to factors hindering foundations to take on a key role in governance and the evolving dimensions of the market prompting further research on foundation activity in the multi-national arena. It provides scholars and practitioners insights into theoretical and practical implications for foundations working in complex, politically tense contexts.