Increasing competition demands more efficient processing of the value added chain. High flexibility to meet specific customer demands, increasing cost pressure as well as granted on-time delivery have become critical factors to survive in the global market. It is a well known fact throughout the entire business world, that competition is increasing and it becomes tougher and tougher for an organization to keep or even increase market share. In order to meet the increasing pressure, companies have to build closer relationships with their suppliers and customers. Furthermore to succeed in the market, these relationships called alliances, demand harmonized and cooperative sharing of activities, and the exchange of timely data, and information. Therefore, to receive an optimal flow of information throughout the entire supply chain is important. Alliances are a form of business practice managed from a total supply chain perspective. According to empirical studies, Efficient Consumer Response (ECR) Management offers extraordinary potential to optimise efficiency and is a common strategy used in industry and trade. Suppliers and retailers must work together to improve the global efficiency of the Supply Chain and develop a means to reduce completely the cost incurred throughout the whole trade cycle, from production to the final sale stages. This results in a better service in terms of freshness, availability and quality of products for the consumer. (...) The management of Triumph International anticipates high expectations regarding the use of ECR as a means of obtaining good results through the exchange of shared information through EDI that has been achieved so far. Going forward Triumph International will continue to convince suppliers to following this approach to jointly take advantage of savings potentials. (author's abstract) / Series: Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Supply Chain Management

From Far Gone, Back is a short story collection that explores multigenerational families living in and around the changing landscape of Atlanta, GA. It asks what comes of the decisions we are forced to make for those around us and ourselves while surviving the best way we know how.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal. / Pour respecter les droits d'auteur, la version électronique de cette thèse ou ce mémoire a été dépouillée, le cas échéant, de ses documents visuels et audio-visuels. La version intégrale de la thèse ou du mémoire a été déposée au Service de la gestion des documents et des archives de l'Université de Montréal.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal / Pour respecter les droits d'auteur, la version électronique de cette thèse ou ce mémoire a été dépouillée, le cas échéant, de ses documents visuels et audio-visuels. La version intégrale de la thèse ou du mémoire a été déposée au Service de la gestion des documents et des archives de l'Université de Montréal.

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<p>Abstract:</p><p>Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity.</p><p>Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. Such companies also enjoy a history of interesting products, for which some may exist the possibility for a retro relaunch. Husqvarna is such a company, which made it interesting to find out how these two strategic tools can or cannot strengthen the studied company‘s brand identity.</p><p>Method: Through an inductive and exploratory case study with interviews of the personnel at Husqvarna Motorcycles, Italy, three theoretical areas emerged to be researched, brand identity, brand heritage and retro brands. The latter two required the help of real life examples for better understanding. The analysis had a deductive approach where the studied theory was applied to the companies, and conclu-sions were drawn from the accumulated knowledge to help streng-then the brand identity of Husqvarna Motorcycles.</p><p>Conclusions: HQM is a brand with heritage in the process of taking a strategic de-cision to use its heritage as a tool to strengthen the brand identity, hence on the way to become a heritage brand in the true meaning of the definition. As the oldest brand on the market, HQM can use its heritage to differentiate itself from the competition, creating uni-queness impossible to copy. A retro product can be a useful vehicle to carry the newly uncovered heritage to surface. With the help of theory and a real life example, a contender within the historical company product portfolio was recognized. Finally, the band identi-ty as stated by HQM was redefined according to the findings.</p>

Girolamo Savonarola lived at the apex of the Renaissance, but most of his biographers regard him as an anachronism or a precursor of the Reformation. Savonarola, however, was influenced by the entire milieu of Renaissance Florence, including its humanism. Savonarola's major work, Triumph of the Cross, is a synthesis of humanism, neo-Thomism and mysticism. His political reforms were routed in both the millennialist dreams of Florence and the goals of civic humanism. Hoping to translate the abstract humanist life of virtue into the concrete, he ultimately failed, not because the Renaissance was rejecting the Middle Ages, but because the former was reacting against itself. Florence, for all its claims of being the center of the Renaissance, was not willing to make humanist reform a reality.

Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. Such companies also enjoy a history of interesting products, for which some may exist the possibility for a retro relaunch. Husqvarna is such a company, which made it interesting to find out how these two strategic tools can or cannot strengthen the studied company‘s brand identity. Method: Through an inductive and exploratory case study with interviews of the personnel at Husqvarna Motorcycles, Italy, three theoretical areas emerged to be researched, brand identity, brand heritage and retro brands. The latter two required the help of real life examples for better understanding. The analysis had a deductive approach where the studied theory was applied to the companies, and conclu-sions were drawn from the accumulated knowledge to help streng-then the brand identity of Husqvarna Motorcycles. Conclusions: HQM is a brand with heritage in the process of taking a strategic de-cision to use its heritage as a tool to strengthen the brand identity, hence on the way to become a heritage brand in the true meaning of the definition. As the oldest brand on the market, HQM can use its heritage to differentiate itself from the competition, creating uni-queness impossible to copy. A retro product can be a useful vehicle to carry the newly uncovered heritage to surface. With the help of theory and a real life example, a contender within the historical company product portfolio was recognized. Finally, the band identi-ty as stated by HQM was redefined according to the findings.

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