南非是非洲經濟發展最好、最現代化及基礎建設最完善的國家，2011年加入「金磚五國」，隨著中國大陸內需市場的增加，南非的經濟成長這幾年也跟著增長。本研究透過訪問兩家投資南非的台商，以實際的案例探討及分析台商進入南非的動機、時機、模式、擁有的資源及管理方式，希望對於之後欲投資南非的台商有參考的價值。 研究結論發現有幾個主要決定台商在南非取得優勢的因素，先進入者的優勢能夠讓台商在該產業維持持續性的競爭優勢及佔據該產業重要的地位；台商在南非當地的人脈關係，能夠讓台商在南非快速瞭解及認識市場知識，公司的經營及運作也會更順暢；台商跟台灣供應商的良好合作關係，是公司在南非成功營運經營的支撐力；台商管理當地員工的方式須因應當地的文化作調整，員工主要分黑人跟白人，這兩種人種需要的管理方式不同，台商應針對不同人種採取適當的管理及溝通方式。 / South Africa is the most developed country in Africa. In 2011, South Africa joined BRICS, an association for emerging national countries, and with the increasing market demand in China, the economic growth of South Africa has increased over the past few years. This research aims at studying the cases of Taiwan firms entering the South Africa market, illustrating and analyzing their entry modes, competitive advantages and management approaches, as a reference for Taiwan firms intending to invest in South Africa in the future. This research concludes that, there are a few main factors that contribute to a firm’s success in South Africa. Firstly, first mover advantages can allow firms to maintain their competitive advantage in the industry. Secondly, through the firm’s network relationships in South Africa, the process of understanding the local market knowledge and operations can be accelerated. Thirdly, network relationships with Taiwan suppliers are the main support for Taiwan firms entering South Africa. Lastly, the management approaches of Taiwan firms should be adapted according to the cultural differences in South Africa.