Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2008. / Includes bibliographical references.

Thesis (EdD)--Open University. BLDSC no. DXN095789.

Dissertation (Ph.D.)--The University of North Carolina at Greensboro, 2009. / Directed by Gerald Duffy; submitted to the Dept. of Educational Research Methodology. Title from PDF t.p. (viewed May 11, 2010). Includes bibliographical references (p. 121-131).

Dissertation (Ph.D.)--The University of North Carolina at Greensboro, 2009. / Directed by Gerald G. Duffy; submitted to the Dept. of Curriculum and Instruction. Title from PDF t.p. (viewed May 17, 2010). Includes bibliographical references (p. 133-145).

Thesis (M.I.T.)--The Evergreen State College, 2010. / Title from title screen (viewed 7/7/2010). Includes bibliographical references (leaves 129-133).

Thesis (Ph. D.)--Florida State University, 2006. / Advisor: John M. Keller, Florida State University, College of Education, Dept. of Educational Psychology and Learning Systems. Title and description from dissertation home page (viewed June 8, 2006). Document formatted into pages; contains viii, 122 pages. Includes bibliographical references.

Thesis (M.A.)--University of Toronto, 2006. / Source: Masters Abstracts International, Volume: 44-06, page: 2511.

Thesis (DAppLing)--Macquarie University, Division of Linguistics and Psychology, Department of Linguistics, 2009. / Bibliography: p. 246-275.

No description available.

Esta tese estuda atitudes e comportamentos dos alunos de Publicidade e Propaganda da ECA/USP quanto ao seu relacionamento com o curso. Através de pesquisas qualitativas procurou verificar as expectativas e as motivações de vestibulandos e ingressantes no tocante ao aprendizado acadêmico e à carreira, e com a realização de pesquisas quantitativas buscou medir o grau de satisfação com o curso e a escola, bem como as principais razões de satisfação / insatisfação. Verificado que muito da insatisfação e da decepção dos alunos origina-se de uma imagem estereotipada da carreira e do pouco conhecimento do curso, o autor procurou mostrar que é possível minorar estes sentimentos dos alunos e motivá-los às atividades acadêmicas usando os próprios instrumentos que a escola se propõe a ensinar, ou seja, as técnicas de comunicação persuasiva. / This thesis study all attitudes and behaviour from Advertising students of ECA/USP related to their course. By qualitative researches the author tried to verify the expectation and motivation that concern all beginners and students who are starting their academic life and their careers. By quantitative researches he tried also measure the degree of satisfaction from new students related to their course and school. Moreover he found the real purposes of satisfaction and dissatisfaction of these students analysed. The degree of dissatisfaction and deception that showed all students analysed became from the stereotype career and unknown description that they are from their course. The author tried to show that is possible to minimize these feelings and motivate all students towards academic activities by tools who are originally teaching at school as persuasive communication techniques.