NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The impact of social media influencers on the purchase intention of Tech gadgets among Gen Z and Y : Sweden

Meglaj, Valentina, Zafar, Naqash January 2022 (has links)
No description available.
Social media influencers
Influencer marketing
Gen Y
Gen Z
Qualities
Authenticity
Credibility
Trustworthiness
Expertise
Attractiveness
Similarity
Tech gadgets
Economics and Business
Ekonomi och näringsliv

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