abstract: Increasing numbers of biomedical products have become eligible for over-the-counter sale in contemporary American consumer culture. What was once the realm of the clinical has moved into the realm of the domestic, with the consumer as the interpreter of health issues and communication. This dissertation examines the user experience with the marketing and design of packaging of home pregnancy tests. Studies indicate that more than one-third of women of reproductive age in the U.S. have used a home pregnancy test, yet the test is marketed to a specific demographic of user: one who is white, affluent, and married. How are users’ experiences affected, and how do different methodological frameworks yield results for the study of these user experiences? In this project, I conduct a series of methodological case studies to show how each reveal various aspects of the user experience of home pregnancy testing. I begin with a case study of three brands of home pregnancy tests, using visual-material rhetorical analysis to uncover the cultural values implicit in packaging. I then move to two case studies involving the results of a National Institutes of Health survey of pregnancy test users. I employ a thematic analysis framework to analyze demographic information about users and to contextualize their narratives. I also conduct corpus linguistics and semantic network analysis with the same data set to model patterns in language. From these varying approaches, each with different underlying assumptions, nuanced aspects of the user experience with the product and its communication emerge. For example, the user’s life circumstances change from initial to subsequent pregnancy test purchase and use so as to suggest more desire for a positive result with subsequent testing, yet many users across these categories express some degree of discomfort when purchasing this product. I conclude with suggestions based on this research for more ethically informed pregnancy test marketing, and outline avenues for future research for evaluation of home pregnancy test user experience. I finally discuss the implications of multiple methodological approaches for transdisciplinary humanities project design, implementation, and evaluation, with emphasis on the digital and medical humanities. / Dissertation/Thesis / Doctoral Dissertation English 2015

abstract: This paper presents the results of an empirical analysis of deceptive data visualizations paired with explanatory text. Data visualizations are used to communicate information about important social issues to large audiences and are found in the news, social media, and the Internet (Kirk, 2012). Modern technology and software allow people and organizations to easily produce and publish data visualizations, contributing to data visualizations becoming more prevalent as a means of communicating important information (Sue & Griffin, 2016). Ethical transgressions in data visualizations are the intentional or unintentional use of deceptive techniques with the potential of altering the audience’s understanding of the information being presented (Pandey et al., 2015). While many have discussed the importance of ethics in data visualization, scientists have only recently started to look at how deceptive data visualizations affect the reader. This study was administered as an on-line user survey and was designed to test the deceptive potential of data visualizations when they are accompanied by a paragraph of text. The study consisted of a demographic questionnaire, chart familiarity assessment, and data visualization survey. A total of 256 participants completed the survey and were evenly distributed between a control (non-deceptive) survey or a test (deceptive) survey in which participant were asked to observe a paragraph of text and data visualization paired together. Participants then answered a question relevant to the observed information to measure how they perceived the information to be. The individual differences between demographic groups and their responses were analyzed to understand how these groups reacted to deceptive data visualizations compared to the control group. The results of the study confirmed that deceptive techniques in data visualizations caused participants to misinterpret the information in the deceptive data visualizations even when they were accompanied by a paragraph of explanatory text. Furthermore, certain demographics and comfort levels with chart types were more susceptible to certain types of deceptive techniques. These results highlight the importance of education and practice in the area of data visualizations to ensure deceptive practices are not utilized and to avoid potential misinformation, especially when information can be called into question. / Dissertation/Thesis / Masters Thesis Technical Communication 2017

abstract: Today, in the internet-age with global communication every day, it is more important than ever to learn how best to communicate across cultures. However, a review of literature and localization research reveals no studies comparing written communication preferences between cultures using the English language. This gap in research led me to my question–How do localization needs or preferences differ between English-speakers in the U.S. and Canada? To answer my research question, I created a study focused on written communication using a quality measure after consulting the IBM rubric (Hofstede, 1984). I incorporated a demographics questionnaire, a sample document of an Alberta Government brochure, and a survey to measure participant perceptions of quality for use with the sample document. Participants for the study were recruited from Phoenix, Arizona and Edmonton, Alberta, Canada. All participants reviewed the Canada-based sample document and answered the questions from the survey. The survey responses were designed to obtain data on culturally specific variables on contexting, which were critical in understanding cultural differences and communication preferences between the two groups. Results of the data analysis indicate differences in cultural preferences specific to language, the amount of text, and document organization. The results suggest that there may be more significant differences than previously assumed (Hall, 1976) between U.S. and Canadian English-speaking populations. Further research could include a similar study using a U.S.–based document and administering it to the same target population. Additionally, a quality-based measure could be applied as a way of understanding other cultures for localization needs, since inadequate localization can have an adverse impact on perceptions of quality. / Dissertation/Thesis / Masters Thesis Technical Communication 2018

While the field technical and professional communication (TPC) has long been concerned with workplace writing and policy writing, few studies have addressed the process of policy writing within an academic context. Using antenarrative and apparent feminism methodologies, this dissertation explores the policy writing process and feminist leadership practices of the DESIGN Committee, a group of women academics who worked to propose new policy to address gender inequity in the science, technology, engineering, and mathematics (STEM) fields for faculty working in their statewide educational system (SES). Employing methods of observation, participant observation, semi-structured interviews, and artifact collection over a period of three years, the researcher sought to answer two research questions: What does the process of policy writing look like for the DESIGN Committee? In what ways do feminist leadership practices, as performed by the committee leader and other committee members, influence the work of the DESIGN Committee? Through the creation of an antenarrative of the DESIGN Committee?s policy work, three important threads stand out: proximity, transparency, and accountability. These threads provide an alternative to the dominant narrative of the committee?s work. In addition, the committee leader?s use of feminist leadership practices, such as creating community, encouraging self-empowerment, and fostering collaboration, impacted the efficiency of the policy writing process. These results point to important factors for future policy writers to consider when composing policy to address diversity, equity, and inclusion or when employing feminist leadership practices.

A woman’s experience in the workplace is an inductive process into a technological, hierarchical, and often male-dominated system. This study examines how female practitioners in technical and professional communication confront the technological system of the workplace. I trace the forces that contribute to the hierarchy and power struggles women face, I present how they claim authority and agency within such hierarchical and technological systems, and I show how these experiences can lead to activism and advocacy.In addition, my findings suggest that some women leave the workplace altogether in favor of less structured and more innovative ways of communicating about technologies, particularly technologies and processes they find more applicable to their lives as women. The data from 39 interviews with female practitioners reveals that the traditional notion of the workplace is in crisis, and that women are asserting agency in order to disrupt the system and ensure a place for themselves within it.

What persuades people one way or another to accept or deny climate change? More importantly, what persuades people to act on, ignore, or even be defiant of climate change? We would like to think that people are motivated when they hear the science explained clearly and when they are presented with a clear understanding of how their actions have a lasting impact. Yet the science on climate change has been made clear for some time, and doubt in climate change science is rampant (at least in the United States). This dissertation seeks to answer these questions and develop a new methodology for persuading people to change their behaviors to be more environmentally friendly. I discuss a rhetorical theory called new materialism (a branch of posthumanism) that looks at the impact that nonhuman factors have on an audience’s decision-making. I apply that theory to the study of technical communication in three case studies of rural communities in Utah, Morocco, and Ohio, learning from local knowledges and seeking to understand what persuades these audiences’ in a more complex way than we may have previously thought. I conclude by suggesting what approaches communicators might take with these communities in the future toward engaging them in making the behavior changes that are necessary to mitigate the human contribution to climate change.

As a field intricately connected to human experience and interaction, technical and professional communication (TPC) is historically, ethically, and practically tooled to address issues of equality, diversity, and access. While these important issues have not always been the focal point of TPC, the recent turn toward social justice has scholars asking critical questions about how users access information, how specific design practices may privilege some and disenfranchise others, and how we can be more inclusive across our communication practices. In this dissertation, I argue that it is within reach of TPC to address the specific problem of access—the gap between what we believe to be accessible and what is actually accessible—and to begin to change specific norms (beliefs, standards, guidelines, etc.) that guide our practices. We change norms, or the typical way we do things, by exposing them, disrupting them, and developing new, more inclusive practices. I argue that we can create new norms that are liberated from unjust assumptions of embodied ability and include accessibility as a normalized part of the design process.

This thesis explores technical communication and seeks to establish that females outnumber males in the field while also holder more high-level positions. It further seeks to show why a field does not benefit from having one sex outnumber the other. The benefits of having an equal number of females and males contributing to the growth and expansion of the field are discussed. Finally, this thesis discusses potential pedagogical strategies which could be employed at the college level as a means of attracting more young men to the field and allowing for maximum growth of technical communication as a field of study and work. The thesis begins by exploring the history of technical communication as a means of understanding how it came to be a field where women outnumber men. It then briefly explores the differences between the learning styles of females and males as a means of demonstrating the importance of including both sexes equally. Lastly, using research from other, related fields pedagogical strategies are suggested for drawing more young males into the study and practice of technical communication. The conclusions drawn in this thesis are as follows: 1.) Women currently outnumber men in both the study and practice of technical communication. 2.) Research indicates that any field will benefit the most from including the skills and experiences of both sexes. 3.) Pedagogy may be effectively used as a means to help attract more young males into the field, thus increasing the growth and development of technical communication.

This study investigates how women are affected by gender bias in the workplace. Despite the increasing numbers of women in the workforce, women are still under-represented and under-valued in workplaces, which, in part, is due to their gender stereotype. This study demonstrates how gender bias in the workplace has been proven to limit women in their careers and potential in their occupational roles. The media’s negative depiction of women in their gender stereotype reinforces and perpetuates this image as a cultural norm in society. Women both conform and are judged and evaluated according to their weak and submissive gender stereotype. Women face challenges and problems in the workplace when they are evaluated and appraised by their female gender stereotype. Women have been prevented from acquiring jobs and positions, have been denied promotions and advancements, failed to be perceived as desiring of and capable of leadership or management positions, as well as typically receive lower paid than their male counterparts. Furthermore, women’s unique, indirect, and congenial conversational methods are perceived as unconfident, incompetent, and thus, incapable in the masculine organizational culture of most workplaces. Through the investigation of gender bias in the workplace, professionals and employers will gain an awareness of how gender bias and socially-prescribed gender roles can affect the workplace and interfere with women’s success in their career. Technical communicators and other educators will have a better understanding of how to overcome gender stereotyping and be encouraged to teach students on how to be gender-neutral in their communications in the workplace, perhaps striving for a more egalitarian society.

In my thesis I discuss the cost effectiveness of usability testing of technical documents and how any size company with any size budget can implement usability testing. Usability is achieved when the people who use products or technical documents can do so quickly and easily to accomplish their own tasks. Usability testing is best defined as the process of studying users to determine a documentation project's effectiveness for its intended audience. Users are tired of dealing with confusing and unintuitive technical documentation that forces them to either call customer service for help on simple issues or throw out the product in favor of one that is more usable or provides better technical documentation. That is why all technical communicators should include usability testing as part of the technical documentation production cycle. To help technical communicators understand the importance of usability testing, I discuss the cost effectiveness of usability testing and share ways that companies with large budgets and companies with small budgets can begin incorporating usability testing. Then I provide information on all the steps that are necessary for technical communicators to implement usability testing of technical documentation at their company. Options are presented for everything from bare minimum usability testing with a shoe-string budget with pencils, note pads, and only a handful of users to full scale usability testing in large laboratories with the latest equipment and a wide variety of users. The research provides examples from real companies, advice from experienced technical communicators and usability experts, and research demonstrating how many resources are truly required to benefit from usability testing. By showing technical communicators that usability testing is cost effective and that there are many options for implementing usability testing no matter how large or small their budget is, I hope to empower technical communicators to start including usability testing as part of the documentation production cycle at their companies.