This thesis addresses the following research paradox: Despite continual investment in e-mediated learning technology by higher education institutions, why has technological diffusion within UK universities been a slow process? It will be argued that the level of investment in e-mediated learning technology by UK universities and the impact of this technology across higher education as a whole, makes this subject area an appropriate setting in which to study this phenomenon. An interpretivist case study investigation of the adaptation process of e-mediated learning technology by academic staff is analysed through the development of a grounded theory approach. The investigation will show that the majority of academic staff in the School of Management at the Case Study University are adopting e-mediated learning technology at a basic level. Various factors can combine to influence technological adoption. These include conflicting priorities for academic staff, IT skills levels and the potential for the technology to transform the social relation between the academic member of staff and student leading towards a heightened culture of expectation. In addition, the study will show that e-mediated learning technology has the ability to place the expertise of the academic member of staff in a vulnerable position. Together these factors can combine to affect the successful diffusion of e-mediated learning technologies in UK universities. At a more critical level, the research identifies that using models of critical mass in isolation to indicate the take-up of multi-functional e-mediated learning technologies are misleading. As such, models that incorporate the levels and stages, as well as the pace of adoption provide a more detailed perspective of the successful diffusion of e-mediated learning technology.

The fast pace of development in the Mobile Data Services area means innovators have to remain vigilant to stay in the market. There is not time to undertake the usual market development cycles. As a consequence, researchers are looking at various ways to predict the adoption rate of a new product and ways to better forecast adoption in different niche contexts. Rogers’ (2003) provides a review of historical trends in innovation and diffusion studies, and the foundational (1962) model he developed. In the context of the most recent literature, it is found that Rogers’ generic model still works well, but variations built on his model need to be considered. In particular, the ‘Chasm’ model, developed by Moore (1999), adapts Rogers’s model to cope well with the 21st century business environment. Gilbert (2005) has taken the work of both Rogers and Moore and applied the learning to research into adoption rates and characteristics in cross-cultural situations. In New Zealand the past consumer behaviour when new mobile services have been introduced has shown a number of characteristics and specific problems. Vodafone New Zealand provides mobile services only and they now claim 54% market share (Vodafone 2005`). An early success was to significantly lower the cost of sending text messages (SMS), followed by promotion of that service to the teenage market sector. In contrast to the popularity of SMS, introduction of the WAP mobile Internet protocol was not successful in New Zealand, as was the case elsewhere. The failure is commonly attributed to a lack of services being offered to use the technology. Near the end of 2004 Telecom New Zealand launched a new product, branded ‘T3G’. Vodafone New Zealand released ‘Vodafone 3G’ during the middle of 2005. The technologies behind these products is generally called ‘3G Mobile’, or Third Generation Mobile technology. Operators in Singapore also have 3G networks, commissioned during 2004. Authors such as Salz et el (2004) find evidence to suggest that US network operators need to speed up the adoption of this technology to meet predicted demand. There are unique factors likely to affect in the New Zealand market. The OECD has repeatedly found evidence that broadband Internet adoption in New Zealand is lower than other countries. Introduction of 3G technology provides another way to access broadband Internet. The OECD indicates that pricing is one of the barriers to broadband adoption. Telephone companies will have to consider pricing 3G to appeal as an option to having a fixed Internet option. The key question to be addressed in this research is: Do the adoption intensions of New Zealanders match those of Malaysia and Singapore for expected data services use? A related question is: What other factors effect New Zealand's current relatively slow rate of adoption? Product positioning of mobile data products is going to become more critical, given that some telephone operators are ‘expecting to get 25% of revenues from mobile data within five years’ (Molony, 2001). This Thesis will provide information to assist Mobile Service Providers to predict adoption rates of new services. It will also provide a comparative reference for researchers in other countries to replicate the study, and contribute to an exciting body of international literature. The New Zealand market is characterised by high cost of broadband Internet in general (OECD, TUANZ, and others), proprietary knowledge capture, and regulation, but these issues do not stop research into the intensions of potential adopters. This thesis will fill part of that research void, by comparing emergent demand for mobile data with existing models, which have previously been used, to predict future demand. New Zealand has a reputation as an earlier adopter of new technologies (Min Economic Dev & others). This thesis will contribute evidence to indicate how New Zealanders plan to adopt mobile data services, and how intensions of adoption compare with parallel studies in Singapore, and other countries.

The fast pace of development in the Mobile Data Services area means innovators have to remain vigilant to stay in the market. There is not time to undertake the usual market development cycles. As a consequence, researchers are looking at various ways to predict the adoption rate of a new product and ways to better forecast adoption in different niche contexts. Rogers’ (2003) provides a review of historical trends in innovation and diffusion studies, and the foundational (1962) model he developed. In the context of the most recent literature, it is found that Rogers’ generic model still works well, but variations built on his model need to be considered. In particular, the ‘Chasm’ model, developed by Moore (1999), adapts Rogers’s model to cope well with the 21st century business environment. Gilbert (2005) has taken the work of both Rogers and Moore and applied the learning to research into adoption rates and characteristics in cross-cultural situations. In New Zealand the past consumer behaviour when new mobile services have been introduced has shown a number of characteristics and specific problems. Vodafone New Zealand provides mobile services only and they now claim 54% market share (Vodafone 2005`). An early success was to significantly lower the cost of sending text messages (SMS), followed by promotion of that service to the teenage market sector. In contrast to the popularity of SMS, introduction of the WAP mobile Internet protocol was not successful in New Zealand, as was the case elsewhere. The failure is commonly attributed to a lack of services being offered to use the technology. Near the end of 2004 Telecom New Zealand launched a new product, branded ‘T3G’. Vodafone New Zealand released ‘Vodafone 3G’ during the middle of 2005. The technologies behind these products is generally called ‘3G Mobile’, or Third Generation Mobile technology. Operators in Singapore also have 3G networks, commissioned during 2004. Authors such as Salz et el (2004) find evidence to suggest that US network operators need to speed up the adoption of this technology to meet predicted demand. There are unique factors likely to affect in the New Zealand market. The OECD has repeatedly found evidence that broadband Internet adoption in New Zealand is lower than other countries. Introduction of 3G technology provides another way to access broadband Internet. The OECD indicates that pricing is one of the barriers to broadband adoption. Telephone companies will have to consider pricing 3G to appeal as an option to having a fixed Internet option. The key question to be addressed in this research is: Do the adoption intensions of New Zealanders match those of Malaysia and Singapore for expected data services use? A related question is: What other factors effect New Zealand's current relatively slow rate of adoption? Product positioning of mobile data products is going to become more critical, given that some telephone operators are ‘expecting to get 25% of revenues from mobile data within five years’ (Molony, 2001). This Thesis will provide information to assist Mobile Service Providers to predict adoption rates of new services. It will also provide a comparative reference for researchers in other countries to replicate the study, and contribute to an exciting body of international literature. The New Zealand market is characterised by high cost of broadband Internet in general (OECD, TUANZ, and others), proprietary knowledge capture, and regulation, but these issues do not stop research into the intensions of potential adopters. This thesis will fill part of that research void, by comparing emergent demand for mobile data with existing models, which have previously been used, to predict future demand. New Zealand has a reputation as an earlier adopter of new technologies (Min Economic Dev & others). This thesis will contribute evidence to indicate how New Zealanders plan to adopt mobile data services, and how intensions of adoption compare with parallel studies in Singapore, and other countries.

This study is a qualitative research on the faciliating and impeding factors that influence Hong Kong citizen's adoption of Electronic Health Record Sharing System (eHRSS), the principal electronic health record (EHR) system in Hong Kong.  A majority of the previous studies of EHR among information systems (IS) literature either focused within the institutional or technological perspectives, or on the perspectives of healthcare institutions or healthcare professionals. Little research has been done from citizens' perspective on factors of their adoption of EHR. There is also little research specific to Hong Kong's circumstances. This research aims to provide an enhanced understanding on the factors that influence citizens' EHR adoption through looking into eHRSS adoption in Hong Kong. It aims to provide contributions to bridge the knowledge gaps by providing a better understanding on adoption factors from citizens' perspective, and investigate into whether there are any unique factors applicable to Hong Kong. In this study, semi-structured interviews had been performed on participants covering various age groups to collect their views and opinions concering their adoption of eHRSS. With reference to theoretical constructs on user acceptance and adoption, this study identifies four facilitating factors for citizens' adoption of eHRSS, namely (i) knowledge, (ii) trust, (iii) perceived potential health benefits and (iv) flexibility and "stickiness" of continual use. Four impeding factors for citizens' non-adoption were also identified, namely (i) difficulty in registration, low level/lack of trust in EHR implementation, (iii) negativity on acceptance of new technology and (iv) perceived difficulty in usage.  In the concluding remarks, way forward for future research has been outlined. Practical recommendations have also been formulated for reference by relevant authorities in administering eHRSS in Hong Kong.

Denna kvalitativa studie undersöker effekten av generativ artificiell intelligens (AI) på marknadsföringsstrategier inom musikindustrin. I takt med att digitala plattformar alltmer dominerar landskapet utforskar marknadsföringsavdelningar innovativa sätt att engagera publiken, vilket gör integrationen av generativ AI avgörande. Genom intervjuer med marknadsförare inom den svenska musikindustrin belyser denna forskning den nuvarande användningen, de upplevda fördelar och utmaningar med generativ AI för att förbättra arbetsflödeseffektiviteten och marknadsföringstaktiken. Resultaten visar att även om generativ AI avsevärt effektiviserar skapandet av innehåll och interaktion med konsumenter, kvarstår oro för dess tillförlitlighet och etiska implikationer av dess användning. Studien bidrar till en djupare förståelse för generativ AI:s transformerande roll i musikmarknadsföring och erbjuder värdefulla insikter för praktiker som strävar efter att utnyttja teknologin som konkurrensfördel. / This qualitative study examines the impact of generative artificial intelligence (AI) on marketing strategies within the music industry. As digital platforms increasingly dominate the landscape, marketing departments are exploring innovative ways to interact with audiences, making the integration of generative AI pivotal. Through interviews with marketing professionals in the Swedish music industry, this research sheds light on the current use, perceived benefits, and challenges of generative AI in enhancing workflow efficiencies and marketing tactics. The study reveal that while generative AI significantly streamlines content creation and consumer interaction, concerns about its reliability and the ethical implications of its use persist. The study contributes to a deeper understanding of the transformative role of AI in music marketing, providing valuable insights for practitioners aiming to leverage technology for competitive advantage.