In the ever-changing environment, the mobile business market is burgeoning nowadays.In order to extend their management to end users, most enterprises decide to adopt mobility.During adoption, the greatest challenge happens to employees who are forced to make use of mobile equipment. What will affect employees when they are to accept new technological equipment? What is the implication of management? How should enterprises assist their employees when introducing new technology? Against the backdrop, more emphasis should be put on the study of user acceptance in order to enhance the benefits of new systems. At present, studies and theories concerning information technology acceptance are mostly applied to personal computers and systems, but seldom to mobility. In the filed of technology acceptance, numerous theoretical models have been established; however, each model is different from one another in constructs, variables and factors. As a result, based on the Unified Theory of Acceptance and Use of Technology (UTAUT), this Study discusses those factors that influence mobile staffers of the case study about PDA mobile system and equipment adoption. By means of literature collection and sorting, this Study adopts questionnaires to inspect a total of 185 mobile staffers of the case study. Because this Studyhas included all mobile staffers of the case study, the findings will make great contributions toboth the case study and relevant industries. According to the findings, Performance Expectancy, Social Influence, and Facilitating Conditions prove to be major influential factors of Behavioral Intention, while Effort Expectancy is not directly related to Behavioral Intention. In the analysis of moderators, this Study finds out that experience, educational background and age of users have apparent moderating effects on various paths of the model. As for the implication of management, in order to strengthen mobile staffers¡¦ intention to use new systems and to increase system benefits, enterprises should first promote the usage of new systems, communicate with and encourage their employees when introducing new systems. Second, enterprises should better the quality and quantity of vocational trainings.Third, new systems should be equipped with functions which help mobile staffers improve their performance. Fourth, new systems should be easy to use and learn according to different designs for usage. In addition, mobile staffers should realize those benefits which new systems offer, and have more opportunities to practice using new systems. Therefore, mobile staffers can have higher perception of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions concerning new systems. As for the analysis of moderators, this Study finds out that the variable of Social Influence has a strong indirect relationship to mobile staffers who are older, graduated from senior high school, or have worked for over 12 years. Hence, the management level should educate and encourage the above-mentioned staffers, in order to enhance their intention to use new systems.

The introduction of new, innovative technologies within cancer diagnosis is needed, however, the barriers to entering the healthcare market are high, with various regulations and stakeholders to consider. The purpose of this thesis is to research doctors’ attitudes toward the current and emerging methods within cancer diagnosis, with the ultimate objective of providing insights into how companies can affect doctors’ technology acceptance behavior. Understanding of the end-user can facilitate the early involvement of doctors in a company's development process, which can contribute to a successful introduction of a new technology to the healthcare market. This thesis adopts a qualitative single case study approach, where the empirical data was collected through semi-structured interviews. The interviews were conducted with doctors specialized in General Medicine and Obstetrics and Gynecology. The findings reveal that doctors are cautiously positive towards new technologies, but require them to deliver greater benefits compared to their costs, have high performance, and have good usability. In addition, they demand them to be supported by research studies that substantiate their efficacy. Furthermore, a company must build trust by means such as establishing credibility and demonstrating a clear clinical purpose. The thesis also concludes that doctors’ attitudes are influenced by their belief systems and social factors, including the opinions of colleagues or hospital leaders. Finally, the findings suggest that companies should conduct research studies, create resource-sharing collaborations, involve doctors early in the development process, and establish effective communication strategies to influence doctors’ technology acceptance behaviors. / Det finns ett uttalat behov av att introducera innovativa teknologier inom cancerdiagnostik till marknaden, men hälso- och sjukvårdsmarknaden har höga inträdesbarriärer men många regulationer och aktörer att ta hänsyn till. Syftet med denna studie är att fördjupa förståelsen av läkares inställning till existerande och nya teknologier inom cancerdiagnostik. Det yttersta målet är att bidra med insikter rörande hur företag kanpåverka läkares acceptans av nya teknologier. Genom förbättrad förståelse och tidig involvering av slutanvändaren, i detta fall läkarna, kan en introduktion av nya teknologier simplifieras. Denna studie innefattar en kvalitativ, enkel fallstudie, där datainsamlingen skett genom semistrukturerade intervjuer. Dessa intervjuer hölls med läkare med specialisering inom allmänmedicin samt obstetrik och gynekologi. Resultatet visar att läkarna har en försiktigt positiv attityd till nya teknologier, men har höga krav på prestation, användbarhet och nytta-kostnad förhållandet. De kräver även att teknologin stöds av noga utförda forskningsstudier som kan påvisa dess effektivitet och nytta. Studien visar även att företag måste bygga förtroende hos läkarna, genom att exempelvis visa på ett tydligt kliniskt syfte. Vidare visar resultatet att läkarnas attityder influeras av deras trossystem samt sociala faktorer, däribland kollegors och sjukhusledares åsikter och rekommendationer. Slutligen uppmanas företag att genomföra forskningsstudier, etablera samarbeten mellan berörda grupper, involvera läkare tidigt i utvecklingsprocessen, och etablera effektiva kommunikationsstrategier för att påverka läkares acceptans av ny teknologi.