Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação em Comunicação, 2016. / O Tecnobrega paraense adquiriu grandiosos contornos nas últimas décadas. Suas particularidades de produção e distribuição apontam para a superação dos canais restritos de distribuição e divulgação da indústria fonográfica tradicional, tal qual consolidada no Brasil a partir da década de 1970. A emergência da indústria bregueira expõe um novo modelo de negócios e coloca em evidência uma estética tida como periférica e que passa agora a ser representada em produtos midiáticos do circuito nacional. O presente trabalho buscou nos procedimentos etnográficos refletir acerca do imaginário que permeia as festas de tecnobrega, seus índices de sucesso e beleza. / The Para Tecnobrega acquired grandiose outlines in recent decades. Its production and distribution peculiarities point to overcome the narrow channels of distribution and dissemination of the traditional music industry, as it consolidated in Brazil since the 1970s The emergence of bregueira industry exposes a new business model and highlights an aesthetics seen as peripheral and which is now being represented in media products nationwide. This study aimed in ethnographic procedures to reflect on the imagery that permeates the tecnobrega parties, their rates of success and beauty.

Notions such as transference, movement, transit and mobility have become fundamental to understand the mechanisms that rule the circulation, reception and production of contemporary cultural artifacts. In spite of the growing scholarship on the topic, very little attention has been given to a particular cultural arena: the realm of contemporary entertainment. By contemporary entertainment, I refer to a set of industrial products which are especially directed to urban young audiences: cartoons, comic books, computer games, blockbuster movies, theme park attractions, etc. This thesis argues that the realm of contemporary entertainment is marked by the presence of intense mobility, by movement and acceleration on at least two levels. First, movies (The Matrix, City of God, Run Lola Run, etc.), TV programs (the so-called “MTV aesthetics”), computer games (Doom or games based on blockbusters) and even cartoons for children (Spongebob, Pokémon, etc.) present frantic editing and engage the audiences’ senses through moving images in a vertiginous “bombardment” of signs – a phenomenon I will call kinesthesics. Second, the production and reception of these cultural objects take place in a highly intermedial environment: computer games become feature movies (Tom Raider, Resident Evil), comic books become feature movies (Sin City, Spiderman, etc.) feature movies become theme park attractions (Jurassic Park), theme park attractions become feature movies (Pirates of the Caribbean) and so on. This thesis shows how these two basic mobile characteristics play a determinant role in the complex economic, technologic and aisthesic rationale that drives the contemporary entertainment industry. i The investigation of these basic traits suggests the existence of mobility paradigms that help us better understand not only products like the ones mentioned above, but also disparate cultural artifacts such as the Brazilian aparelhagem – a traveling technological paraphernalia that brings musical entertainment to poor audiences in the Brazilian Amazon Region. Aparelhagens present an intricate blending of physical displacement, media mobility, visual spectacle and musical frenzy. This successful combination propels a popular and powerful entertainment industry in Northern Brazil known as tecnobrega. By analyzing the phenomenon and comparing it to global entertainment products, the thesis discloses aisthesic patterns that cross social, economic and cultural boundaries.

Notions such as transference, movement, transit and mobility have become fundamental to understand the mechanisms that rule the circulation, reception and production of contemporary cultural artifacts. In spite of the growing scholarship on the topic, very little attention has been given to a particular cultural arena: the realm of contemporary entertainment. By contemporary entertainment, I refer to a set of industrial products which are especially directed to urban young audiences: cartoons, comic books, computer games, blockbuster movies, theme park attractions, etc. This thesis argues that the realm of contemporary entertainment is marked by the presence of intense mobility, by movement and acceleration on at least two levels. First, movies (The Matrix, City of God, Run Lola Run, etc.), TV programs (the so-called “MTV aesthetics”), computer games (Doom or games based on blockbusters) and even cartoons for children (Spongebob, Pokémon, etc.) present frantic editing and engage the audiences’ senses through moving images in a vertiginous “bombardment” of signs – a phenomenon I will call kinesthesics. Second, the production and reception of these cultural objects take place in a highly intermedial environment: computer games become feature movies (Tom Raider, Resident Evil), comic books become feature movies (Sin City, Spiderman, etc.) feature movies become theme park attractions (Jurassic Park), theme park attractions become feature movies (Pirates of the Caribbean) and so on. This thesis shows how these two basic mobile characteristics play a determinant role in the complex economic, technologic and aisthesic rationale that drives the contemporary entertainment industry. i The investigation of these basic traits suggests the existence of mobility paradigms that help us better understand not only products like the ones mentioned above, but also disparate cultural artifacts such as the Brazilian aparelhagem – a traveling technological paraphernalia that brings musical entertainment to poor audiences in the Brazilian Amazon Region. Aparelhagens present an intricate blending of physical displacement, media mobility, visual spectacle and musical frenzy. This successful combination propels a popular and powerful entertainment industry in Northern Brazil known as tecnobrega. By analyzing the phenomenon and comparing it to global entertainment products, the thesis discloses aisthesic patterns that cross social, economic and cultural boundaries.

Notions such as transference, movement, transit and mobility have become fundamental to understand the mechanisms that rule the circulation, reception and production of contemporary cultural artifacts. In spite of the growing scholarship on the topic, very little attention has been given to a particular cultural arena: the realm of contemporary entertainment. By contemporary entertainment, I refer to a set of industrial products which are especially directed to urban young audiences: cartoons, comic books, computer games, blockbuster movies, theme park attractions, etc. This thesis argues that the realm of contemporary entertainment is marked by the presence of intense mobility, by movement and acceleration on at least two levels. First, movies (The Matrix, City of God, Run Lola Run, etc.), TV programs (the so-called “MTV aesthetics”), computer games (Doom or games based on blockbusters) and even cartoons for children (Spongebob, Pokémon, etc.) present frantic editing and engage the audiences’ senses through moving images in a vertiginous “bombardment” of signs – a phenomenon I will call kinesthesics. Second, the production and reception of these cultural objects take place in a highly intermedial environment: computer games become feature movies (Tom Raider, Resident Evil), comic books become feature movies (Sin City, Spiderman, etc.) feature movies become theme park attractions (Jurassic Park), theme park attractions become feature movies (Pirates of the Caribbean) and so on. This thesis shows how these two basic mobile characteristics play a determinant role in the complex economic, technologic and aisthesic rationale that drives the contemporary entertainment industry. i The investigation of these basic traits suggests the existence of mobility paradigms that help us better understand not only products like the ones mentioned above, but also disparate cultural artifacts such as the Brazilian aparelhagem – a traveling technological paraphernalia that brings musical entertainment to poor audiences in the Brazilian Amazon Region. Aparelhagens present an intricate blending of physical displacement, media mobility, visual spectacle and musical frenzy. This successful combination propels a popular and powerful entertainment industry in Northern Brazil known as tecnobrega. By analyzing the phenomenon and comparing it to global entertainment products, the thesis discloses aisthesic patterns that cross social, economic and cultural boundaries.

Notions such as transference, movement, transit and mobility have become fundamental to understand the mechanisms that rule the circulation, reception and production of contemporary cultural artifacts. In spite of the growing scholarship on the topic, very little attention has been given to a particular cultural arena: the realm of contemporary entertainment. By contemporary entertainment, I refer to a set of industrial products which are especially directed to urban young audiences: cartoons, comic books, computer games, blockbuster movies, theme park attractions, etc. This thesis argues that the realm of contemporary entertainment is marked by the presence of intense mobility, by movement and acceleration on at least two levels. First, movies (The Matrix, City of God, Run Lola Run, etc.), TV programs (the so-called “MTV aesthetics”), computer games (Doom or games based on blockbusters) and even cartoons for children (Spongebob, Pokémon, etc.) present frantic editing and engage the audiences’ senses through moving images in a vertiginous “bombardment” of signs – a phenomenon I will call kinesthesics. Second, the production and reception of these cultural objects take place in a highly intermedial environment: computer games become feature movies (Tom Raider, Resident Evil), comic books become feature movies (Sin City, Spiderman, etc.) feature movies become theme park attractions (Jurassic Park), theme park attractions become feature movies (Pirates of the Caribbean) and so on. This thesis shows how these two basic mobile characteristics play a determinant role in the complex economic, technologic and aisthesic rationale that drives the contemporary entertainment industry. i The investigation of these basic traits suggests the existence of mobility paradigms that help us better understand not only products like the ones mentioned above, but also disparate cultural artifacts such as the Brazilian aparelhagem – a traveling technological paraphernalia that brings musical entertainment to poor audiences in the Brazilian Amazon Region. Aparelhagens present an intricate blending of physical displacement, media mobility, visual spectacle and musical frenzy. This successful combination propels a popular and powerful entertainment industry in Northern Brazil known as tecnobrega. By analyzing the phenomenon and comparing it to global entertainment products, the thesis discloses aisthesic patterns that cross social, economic and cultural boundaries.

Made available in DSpace on 2014-06-12T16:24:42Z (GMT). No. of bitstreams: 2 arquivo6540_1.pdf: 2650172 bytes, checksum: db25360aadffbbba733cc6fd3b8d5908 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2011 / Esta tese de doutorado pretende apontar a emergência de um novo paradigma de legitimação da música popular brasileira, baseado no aumento da circulação do acervo musical produzido globalmente e na acessibilidade às ferramentas tecnológicas que possibilitam autonomia de criação e de distribuição. Essa hipótese é defendida com base na análise do circuito paraense do tecnobrega, estilo musical que atualiza com recursos da música eletrônica uma tradição musical desprezada pelas elites a música brega romântica do Pará, produzida entre as décadas de 1980 e 1990 , que introduziu a informalidade no negócio da música no país, puxando os números de uma indústria paralela milionária. Entende-se que essa nova esfera pública musical , apesar de mais inclusiva, não desfaz inteiramente as distinções sociais na construção de valor das mercadorias musicais. Defende-se, por outro lado, que a partilha de um conhecimento tecnológico mediado pela música constitui-se em capital para sujeitos socialmente excluídos, impactando positivamente nas construções discursivas em torno dessa música e abrindo margem a intervenções democráticas nas esferas da cultura e da vida social

Esta pesquisa etnográfica focaliza a produção do tecnobrega, uma modalidade de música eletrônica considerada de "mau gosto" estético, associada às periferias da cidade de Belém (Capital do Pará, no norte do Brasil) e a indivíduos/grupos sociais pertencentes a esses espaços urbanos. Consiste basicamente no resultado de manipulações computacionais de timbres, ritmos e melodias realizadas em estúdios por produtores musicais, ainda que o tecnobrega não se encontre relacionado exclusivamente à síntese digital sonora. O seu surgimento/assentamento local, nos anos 2000, remonta o estabelecimento do brega no Brasil, a partir da década de 1960, como um tipo de música alçada ao plano do "povo" através de um discurso midiático nacional de distinção sociocultural concebido no seio das classes médias urbanas emergentes. Igualmente ao brega, o tecnobrega (uma techno-versão do brega, pelo que o próprio nome sugere) também se destaca como música estigmatizada, tanto quanto personagens ligados ao universo da produção musical local carregam o estigma de ser "brega". Por outro lado, produtores, cantores, compositores, entre outros atores sociais que integram a cena musical brega de Belém do Pará se servem da condição de estigmatizados para erigir o tecnobrega como música de resistência, ao mesmo tempo (e ambiguamente) contestando a cultura "dominante" e nela se espelhando. De dentro do campo desta música, busco nesta tese apontar e discutir a re-significação daquilo que no país se vulgarizou como música "degradada", partindo da hipótese de que o tecnobrega consiste em expressão de caráter cosmopolita, assim como a sua produção é conseqüência de um ser/agir cosmopolita refletido em comportamentos, práticas culturais/musicais e no discurso sonoro. A noção de cosmopolitismo, teorizada neste trabalho em termos de tempos e espaços entrecruzados, bem como a dupla acepção do estigma e a relativização da idéia de música de e para a periferia, são analisadas com base na observação de espaços urbanos, em "trajetórias individuais" de artistas brega, em performances e na produção musical, multimídia e tecnológica que caracteriza o tecnobrega. Cosmopolitismo e globalização, mídias e tecnologias, regionalismo e construção de identidades aparecem como questões tratadas dentro de um campo teórico amplo que intersecta a Etnomusicologia, a Sociologia e a Antropologia Social. / This ethnographic research focuses on the production of tecnobrega, a type of electronic music which is considered to be of "bad aesthetic taste" associated to the outskirts of Belém (the capital city of Pará, a state in northern Brazil) as well as to the individuals/social groups belonging to these urban spaces. Tecnobrega consists of computer-manipulated studio-based timbers, rhythms, and melodies, though tecnobrega is not exclusively linked to digital media. Its emergence/local record in the 2000's resorts to the establishment of the brega (tacky) music in Brazil throughout the 1960's, as a type of music led to the sphere of the "populace" through a national mediated discourse of sociocultural distinction conceived within the emerging urban middle classes. As with the brega music, tecnobrega (a technology-based version of brega, as the name itself indicates) is also a stigmatized music in as much as the social actors related to its local production carry the stigma of being "tacky". On the other hand, producers, singers, composers and other social actors related to the brega scene in Belém do Pará make use of this stigmatization in order to establish tecnobrega as resistance music (ambiguously) contesting the mainstream culture whereas mirroring itself in the mainstream. From inside this scenario, I attempt to point out and discuss the re-signification of what in Brazil has been vulgarized as a "degraded" musical style departing from the hypothesis that tecnobrega is an artistic expression of a cosmopolitan character and its production is the consequence of acting/being cosmopolitan which is reflected in behaviors, cultural/musical practices and in its sound discourse. The notion of cosmopolitanism (here theorized as intercrossed time and space), stigma and the relativization of the idea of music of and for the periphery are analyzed on the grounds of the observation of urban spaces, of 'individual trajectories' of brega artists in performances and music production, multimedia and technologies that characterize tecnobrega. Cosmopolitanism and globalization, media and technologies, localism and identity construction are treated within a theoretical perspective which juxtaposes Ethnomusicology, Sociology, and Social Anthropology.

Esta pesquisa etnográfica focaliza a produção do tecnobrega, uma modalidade de música eletrônica considerada de "mau gosto" estético, associada às periferias da cidade de Belém (Capital do Pará, no norte do Brasil) e a indivíduos/grupos sociais pertencentes a esses espaços urbanos. Consiste basicamente no resultado de manipulações computacionais de timbres, ritmos e melodias realizadas em estúdios por produtores musicais, ainda que o tecnobrega não se encontre relacionado exclusivamente à síntese digital sonora. O seu surgimento/assentamento local, nos anos 2000, remonta o estabelecimento do brega no Brasil, a partir da década de 1960, como um tipo de música alçada ao plano do "povo" através de um discurso midiático nacional de distinção sociocultural concebido no seio das classes médias urbanas emergentes. Igualmente ao brega, o tecnobrega (uma techno-versão do brega, pelo que o próprio nome sugere) também se destaca como música estigmatizada, tanto quanto personagens ligados ao universo da produção musical local carregam o estigma de ser "brega". Por outro lado, produtores, cantores, compositores, entre outros atores sociais que integram a cena musical brega de Belém do Pará se servem da condição de estigmatizados para erigir o tecnobrega como música de resistência, ao mesmo tempo (e ambiguamente) contestando a cultura "dominante" e nela se espelhando. De dentro do campo desta música, busco nesta tese apontar e discutir a re-significação daquilo que no país se vulgarizou como música "degradada", partindo da hipótese de que o tecnobrega consiste em expressão de caráter cosmopolita, assim como a sua produção é conseqüência de um ser/agir cosmopolita refletido em comportamentos, práticas culturais/musicais e no discurso sonoro. A noção de cosmopolitismo, teorizada neste trabalho em termos de tempos e espaços entrecruzados, bem como a dupla acepção do estigma e a relativização da idéia de música de e para a periferia, são analisadas com base na observação de espaços urbanos, em "trajetórias individuais" de artistas brega, em performances e na produção musical, multimídia e tecnológica que caracteriza o tecnobrega. Cosmopolitismo e globalização, mídias e tecnologias, regionalismo e construção de identidades aparecem como questões tratadas dentro de um campo teórico amplo que intersecta a Etnomusicologia, a Sociologia e a Antropologia Social. / This ethnographic research focuses on the production of tecnobrega, a type of electronic music which is considered to be of "bad aesthetic taste" associated to the outskirts of Belém (the capital city of Pará, a state in northern Brazil) as well as to the individuals/social groups belonging to these urban spaces. Tecnobrega consists of computer-manipulated studio-based timbers, rhythms, and melodies, though tecnobrega is not exclusively linked to digital media. Its emergence/local record in the 2000's resorts to the establishment of the brega (tacky) music in Brazil throughout the 1960's, as a type of music led to the sphere of the "populace" through a national mediated discourse of sociocultural distinction conceived within the emerging urban middle classes. As with the brega music, tecnobrega (a technology-based version of brega, as the name itself indicates) is also a stigmatized music in as much as the social actors related to its local production carry the stigma of being "tacky". On the other hand, producers, singers, composers and other social actors related to the brega scene in Belém do Pará make use of this stigmatization in order to establish tecnobrega as resistance music (ambiguously) contesting the mainstream culture whereas mirroring itself in the mainstream. From inside this scenario, I attempt to point out and discuss the re-signification of what in Brazil has been vulgarized as a "degraded" musical style departing from the hypothesis that tecnobrega is an artistic expression of a cosmopolitan character and its production is the consequence of acting/being cosmopolitan which is reflected in behaviors, cultural/musical practices and in its sound discourse. The notion of cosmopolitanism (here theorized as intercrossed time and space), stigma and the relativization of the idea of music of and for the periphery are analyzed on the grounds of the observation of urban spaces, of 'individual trajectories' of brega artists in performances and music production, multimedia and technologies that characterize tecnobrega. Cosmopolitanism and globalization, media and technologies, localism and identity construction are treated within a theoretical perspective which juxtaposes Ethnomusicology, Sociology, and Social Anthropology.

Esta pesquisa etnográfica focaliza a produção do tecnobrega, uma modalidade de música eletrônica considerada de "mau gosto" estético, associada às periferias da cidade de Belém (Capital do Pará, no norte do Brasil) e a indivíduos/grupos sociais pertencentes a esses espaços urbanos. Consiste basicamente no resultado de manipulações computacionais de timbres, ritmos e melodias realizadas em estúdios por produtores musicais, ainda que o tecnobrega não se encontre relacionado exclusivamente à síntese digital sonora. O seu surgimento/assentamento local, nos anos 2000, remonta o estabelecimento do brega no Brasil, a partir da década de 1960, como um tipo de música alçada ao plano do "povo" através de um discurso midiático nacional de distinção sociocultural concebido no seio das classes médias urbanas emergentes. Igualmente ao brega, o tecnobrega (uma techno-versão do brega, pelo que o próprio nome sugere) também se destaca como música estigmatizada, tanto quanto personagens ligados ao universo da produção musical local carregam o estigma de ser "brega". Por outro lado, produtores, cantores, compositores, entre outros atores sociais que integram a cena musical brega de Belém do Pará se servem da condição de estigmatizados para erigir o tecnobrega como música de resistência, ao mesmo tempo (e ambiguamente) contestando a cultura "dominante" e nela se espelhando. De dentro do campo desta música, busco nesta tese apontar e discutir a re-significação daquilo que no país se vulgarizou como música "degradada", partindo da hipótese de que o tecnobrega consiste em expressão de caráter cosmopolita, assim como a sua produção é conseqüência de um ser/agir cosmopolita refletido em comportamentos, práticas culturais/musicais e no discurso sonoro. A noção de cosmopolitismo, teorizada neste trabalho em termos de tempos e espaços entrecruzados, bem como a dupla acepção do estigma e a relativização da idéia de música de e para a periferia, são analisadas com base na observação de espaços urbanos, em "trajetórias individuais" de artistas brega, em performances e na produção musical, multimídia e tecnológica que caracteriza o tecnobrega. Cosmopolitismo e globalização, mídias e tecnologias, regionalismo e construção de identidades aparecem como questões tratadas dentro de um campo teórico amplo que intersecta a Etnomusicologia, a Sociologia e a Antropologia Social. / This ethnographic research focuses on the production of tecnobrega, a type of electronic music which is considered to be of "bad aesthetic taste" associated to the outskirts of Belém (the capital city of Pará, a state in northern Brazil) as well as to the individuals/social groups belonging to these urban spaces. Tecnobrega consists of computer-manipulated studio-based timbers, rhythms, and melodies, though tecnobrega is not exclusively linked to digital media. Its emergence/local record in the 2000's resorts to the establishment of the brega (tacky) music in Brazil throughout the 1960's, as a type of music led to the sphere of the "populace" through a national mediated discourse of sociocultural distinction conceived within the emerging urban middle classes. As with the brega music, tecnobrega (a technology-based version of brega, as the name itself indicates) is also a stigmatized music in as much as the social actors related to its local production carry the stigma of being "tacky". On the other hand, producers, singers, composers and other social actors related to the brega scene in Belém do Pará make use of this stigmatization in order to establish tecnobrega as resistance music (ambiguously) contesting the mainstream culture whereas mirroring itself in the mainstream. From inside this scenario, I attempt to point out and discuss the re-signification of what in Brazil has been vulgarized as a "degraded" musical style departing from the hypothesis that tecnobrega is an artistic expression of a cosmopolitan character and its production is the consequence of acting/being cosmopolitan which is reflected in behaviors, cultural/musical practices and in its sound discourse. The notion of cosmopolitanism (here theorized as intercrossed time and space), stigma and the relativization of the idea of music of and for the periphery are analyzed on the grounds of the observation of urban spaces, of 'individual trajectories' of brega artists in performances and music production, multimedia and technologies that characterize tecnobrega. Cosmopolitanism and globalization, media and technologies, localism and identity construction are treated within a theoretical perspective which juxtaposes Ethnomusicology, Sociology, and Social Anthropology.

Made available in DSpace on 2016-04-25T20:22:57Z (GMT). No. of bitstreams: 1 Expedito Leandro Silva.pdf: 3042477 bytes, checksum: ef042b73879624fe00872eea9b852612 (MD5) Previous issue date: 2009-10-26 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The analysis of this study addresses how and to what extent a mass culture and popular excluded from the mainstream media, interact to achieve and maintain their space as well as the popular music of Pará state, specifically the style cheesiness, and playful as a manifestation interactive sociability in the popular culture of Para, in addition to its important relationship and proximity to the Caribbean musicality. Since the bolero, merengue and style corny, interact with the panorama of the Brazilian cultural industry and local music, specifically the stamp. The style is tacky understood as a popular manifestation which brings its historical legacies, today called corny calypso. Analyzes the festive sociability, culture and leisure itself in the Amazon region as it integrates inland populations and large cities. Finally, there is the productive chain of musical manifestation, leisure and entertainment around the tecnobrega, in Bethlehem, took a prominent position, has emerged as a means of source of income and employment, through live presentations, the festivals, recordings from CD and DVD among others. Movement tecnobrega introduced a model of the music market and culture that is not restricted to economic issues, but also to social factors of local culture. It appears that the actors in this market range from artists (composer, singers, dancers, members of bands), DJs, sound systems and studios (producers and music players), vendors (vendor), party planners and homeowners to festivals, presenters and program directors of radio and TV, among others / A análise deste trabalho aborda como e em que dimensão uma cultura de massa e popular, excluída da grande mídia, interage para conquistar e manter o seu espaço, assim como a música popular do estado do Pará, especificamente o estilo brega, como manifestação lúdica e interativa na sociabilidade da cultura popular paraense, além de sua importante relação e proximidade com a musicalidade caribenha. Visto que o bolero, o merengue e o estilo brega, interagem com o panorama da indústria cultural brasileira e a musicalidade local, especificamente o carimbó. O estilo brega é compreendido como uma manifestação popular que traz em si suas heranças históricas, hoje denominada de brega calypso. Analisa a sociabilidade festiva, a cultura e o próprio lazer na região amazônica, na medida em que integra as populações do interior e das grandes cidades. Finalmente, observa-se a cadeia produtiva da manifestação musical, lazer e entretenimento em torno do tecnobrega que, em Belém, assume uma posição de destaque, firmando-se como um meio de fonte de renda e trabalho, por meio das apresentações ao vivo, das festas, das gravações de CD e DVD entre outros. O movimento tecnobrega introduziu um modelo de mercado fonográfico e cultural que não se restringe à questão econômica, mas também aos fatores sociais da cultura local. Verifica-se que os atores desse mercado vão desde artistas (compositor, cantores e cantoras, bailarinos, integrantes de bandas), DJs de aparelhagens e de estúdios (produtores e reprodutores musicais), vendedores ambulantes (camelô), festeiros e proprietários de casas de festas, apresentadores e diretores de programas de rádio e TV, entre outros