published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Ling Wai Chee, Sarah, Mak Wai Kwan, Max. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 83-86). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.viii / ACKNOWLEDGMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Liberalization Trend --- p.2 / Telecommunications Liberalization in Hong Kong --- p.3 / Liberalization of Customer Premises Equipment in the 1980s --- p.3 / Liberalization of Special Telecommunications Services --- p.4 / Liberalization of Local Fixed Telecommunications Market --- p.4 / Liberalization of International Telecommunications Market --- p.5 / Liberalization of Telecommunications between HK and PRC --- p.7 / Research Objectives --- p.7 / Chapter II. --- METHODOLOGY --- p.10 / Methodology Overview --- p.10 / In-Depth Interview --- p.10 / Survey --- p.12 / Data Analysis --- p.15 / Interpretation and Strategic Implications --- p.16 / Chapter III. --- THE HK TELECOMMUNICATIONS MARKET AND SERVICES --- p.17 / Market Overview --- p.17 / Telephone Services --- p.18 / Data Line Services --- p.18 / Value-added Services --- p.19 / Electronic Data Interchange --- p.19 / Video-On-Demand --- p.20 / Wireless Telecommunications Services --- p.21 / Mobile Phone Services --- p.22 / Paging Services --- p.23 / Mobile Data --- p.24 / International Services --- p.24 / Chapter IV. --- THE TELECOMMUNICATION MARKET PLAYERS --- p.27 / Local Carriers in Hong Kong --- p.27 / New T&T (Wharf Group) --- p.28 / New World Telephone (New World Group) --- p.30 / Hutchison Communication (Hutchison Group) --- p.31 / The Incumbent - Hongkong Telecom --- p.32 / Chapter V. --- FINDINGS - EXPLORATORY RESEARCH FACTORS FOR SELECTING A TELECOMMUNICATIONS CARRIER --- p.34 / Price --- p.34 / Geographic Coverage --- p.35 / Service Reliability --- p.36 / Maintenance Service --- p.37 / Sales and Pre-sales Service --- p.39 / Comprehensiveness of Service Offerings --- p.39 / Single Carrier --- p.40 / Telephone Service --- p.41 / Business Flexibility --- p.41 / Future Direction for Advanced Services --- p.42 / Chapter VI. --- FINDINGS - DESCRIPTIVE RESEARCH --- p.43 / Questionnaire Design --- p.43 / Questionnaire Responses --- p.44 / General Observation --- p.44 / Chapter VII. --- STRATEGIC IMPLICATIONS --- p.52 / Implications for Market Positioning --- p.52 / Positioning Alternatives --- p.52 / Positioning for Specific Factors --- p.53 / Positioning for Service Reliability --- p.54 / Positioning for Good Maintenance Service --- p.57 / Positioning for Good Sales and Pre-sales Service --- p.61 / Positioning for Comprehensive Geographic Coverage --- p.64 / Positioning for Comprehensive Service Offerings --- p.68 / Summary of Positioning for Specific Factors --- p.73 / Positioning for Specific Market Segments --- p.74 / Chapter VIII. --- LIMITATIONS --- p.76 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.83

by Johnathan, Wong Ho-Man, Sin Wai-Kit. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 79-83). / ABSTRACT --- p.ii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Importance of MNCs --- p.1 / MNCs' Regional Headquarters Location Decisions --- p.2 / Business/Technology Trends and Telecommunications --- p.3 / Trends in the Telecommunications Industry --- p.5 / The Asia Pacific Era and Telecommunications --- p.6 / Competition with Telecommunications --- p.6 / Research Questions --- p.7 / Organization of This Paper --- p.7 / Chapter II. --- METHODOLOGY --- p.9 / Setting the Scene --- p.9 / Literature Review --- p.10 / Personal Interviews --- p.11 / Chapter III. --- REGIONAL HEADQUARTERS LOCATION DECISION OF MNCS --- p.16 / Functions of a Regional Headquarters --- p.16 / Profile of MNCs' Regional Headquarters in Hong Kong and Singapore --- p.17 / Factors in the Regional Headquarters Location Decision --- p.18 / Comparative Advantages of Hong Kong and Singapore --- p.20 / Common Strengths --- p.20 / Common Weaknesses --- p.21 / Unique Attractions and Operation Relocation Patterns --- p.21 / Administrative Headquarters vs Telecommunications Hub --- p.22 / Summary --- p.24 / Chapter IV. --- TELECOMMUNICATIONS NEEDS OF MNCS --- p.25 / General Observations --- p.25 / Role of Telecommunications --- p.27 / Applications and Use of Telecommunications Services --- p.28 / "Issues in Telecom Planning, Implementation, and Management" --- p.31 / Quality in Delivery of Telecommunications Services --- p.31 / Quality in Customer Service --- p.31 / Basic Needs --- p.32 / Provision of Value-Added Professional Services --- p.32 / One-Stop Shopping and Support --- p.33 / Flexibility --- p.33 / Availability --- p.33 / Capacity --- p.34 / Other Issues --- p.34 / Summary --- p.34 / Chapter V. --- TELECOMMUNICATIONS INFRASTRUCTURES/DEVELOPMENTS --- p.36 / Country Status Review --- p.36 / Japan --- p.37 / Australia --- p.37 / South Korea --- p.38 / Singapore --- p.38 / Hong Kong --- p.39 / Country Performance as Assessed by MNCs --- p.40 / Chapter VI. --- LOCAL INFRASTRUCTURE ISSUES --- p.44 / Time of Changes --- p.44 / Historical Background --- p.45 / Liberalization Trend --- p.46 / HKTI Franchise --- p.46 / External Pressure --- p.47 / Newcomers --- p.48 / Political Issue --- p.48 / Interview Input --- p.49 / Second Physical Network --- p.50 / Deregulated Scenario --- p.50 / Scheme of Control --- p.52 / Regulatory Framework --- p.53 / Chapter VII. --- RECOMMENDATIONS --- p.54 / Hong Kong Telecom and Hong Kong Telecom International --- p.54 / "Policy : Market Review, Transparency and Government Initiative" --- p.54 / Regulatory Bodies --- p.56 / Chapter VIII. --- CONCLUSION --- p.58 / Chapter APPENDIX A. --- Telecommunications Infrastructures and Services --- p.61 / Chapter APPENDIX B. --- List of Interview Subjects --- p.63 / Chapter APPENDIX C. --- Question Areas for MNC Interviews --- p.66 / Chapter APPENDIX D. --- Convergence Pattern of Interviewee Referrals --- p.68 / Chapter APPENDIX E. --- Cover Letter for Interview Request --- p.69 / Chapter APPENDIX F. --- Heenan's 16 Dimensions in the MNC Survey --- p.70 / Chapter APPENDIX G. --- Tables --- p.71 / Chapter APPENDIX H. --- Glossary of Telecommunications Terms --- p.78 / BIBLIOGRAPHY --- p.79

by Wong Chi Wa. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 60-62). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Telecommunications Industry in Hong Kong --- p.1 / Existing Market Environment --- p.3 / Market Size and Market Segmentation in Hong Kong --- p.4 / Long-range Marketing Strategy for Telecommunications Industry --- p.6 / Value of Relationship --- p.7 / Chapter II. --- RELATIONSHIP MARKETING --- p.9 / Definition of Relationship Marketing --- p.9 / Relationship Marketing vs Marketing --- p.12 / A Model of effective Relationship Marketing --- p.12 / Relationship Marketing Inputs --- p.13 / Understand Customer Expectations --- p.13 / Building Service Partnerships --- p.14 / Empowering Employees --- p.15 / Total Quality Management --- p.16 / Positive Outcome of the Relationship Marketing Process --- p.16 / Customer Satisfaction --- p.17 / Customer Loyalty --- p.17 / Quality Products --- p.18 / Increased Profitability --- p.18 / Assessment Stage --- p.18 / Customer Feedback --- p.19 / Integration --- p.19 / Why Relationship Marketing Is Needed in Telecommunications industry in Hong Kong --- p.20 / Maturing of Services Marketing --- p.21 / Benefits to the Firm --- p.21 / Benefits to the Customer --- p.22 / Technological Advances --- p.23 / Chapter III. --- METHODOLOGY --- p.24 / The Sample --- p.24 / The Survey --- p.26 / Hypotheses --- p.26 / Chapter IV. --- STUDY RESULTS --- p.29 / Hypothesis Testing --- p.30 / Chapter V. --- DISCUSSION --- p.37 / Test Results for Hypothesis --- p.40 / Different Perception Between China and Non-China Based Banks --- p.43 / Critical Success Factors for Relationship Marketing --- p.45 / Chapter VI. --- RECOMMENDATIONS --- p.46 / Chapter VII. --- CONCLUSION --- p.50 / APPENDIES --- p.52 / BIBLIOGRAPHY --- p.60

by Hui To, Tsui Kit Ling. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 112-[116]). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- LITERATURE REVIEW --- p.3 / Chapter 2.1 --- Recruitment Consulting Industry --- p.3 / Chapter 2.11 --- Industry Overview --- p.3 / Chapter 2.12 --- Recent Development and Current Situation --- p.5 / Chapter 2.2 --- Hong Kong Telecommunications Industry --- p.7 / Chapter 2.21 --- Industry Overview --- p.7 / Chapter 2.22 --- Service Providers --- p.9 / Chapter 2.23 --- Macro Trends --- p.12 / Chapter 2.3 --- Employment Market in the Telecommunications Industry --- p.13 / Chapter 2.31 --- Growth of Labor Force --- p.13 / Chapter 2.32 --- Staff Turnover --- p.16 / Chapter 2.33 --- Salary Level --- p.17 / Chapter 2.4 --- Telecommunications Industry: A Niche for Employment Agencies --- p.18 / Chapter 3. --- RESEARCH OBJECTIVES --- p.20 / Chapter 4. --- METHODOLOGY --- p.21 / Chapter 4.1 --- Overall Approach --- p.21 / Chapter 4.2 --- Primary Research --- p.22 / Chapter 4.21 --- Employers --- p.22 / Chapter 4.22 --- Employees --- p.22 / Chapter 4.23 --- Specialized Employment Agencies --- p.23 / Chapter 4.3 --- Secondary Research --- p.24 / Chapter 5. --- RESEARCH RESULTS --- p.25 / Chapter 5.1 --- Survey Results of Employers in the Telecommunications Industry --- p.25 / Chapter 5.11 --- Change in Number of Employees / New Hires --- p.26 / Chapter 5.12 --- Frequently Used Recruitment Channels --- p.27 / Chapter 5.13 --- General Industry Perception --- p.29 / Chapter 5.14 --- Perception of Employment Agencies --- p.31 / Chapter 5.15 --- Criteria in Choosing Employment Agencies --- p.33 / Chapter 5.16 --- Value-added Services in Recruitment Process --- p.34 / Chapter 5.17 --- Opinion on Agency Fees --- p.36 / Chapter 5.18 --- Profile of Participating Companies --- p.37 / Chapter 5.2 --- Survey Results of Potential Job Seekers --- p.39 / Chapter 5.21 --- Stability --- p.40 / Chapter 5.22 --- Reasons of Job Change --- p.42 / Chapter 5.23 --- Job Search Channels --- p.43 / Chapter 5.24 --- General Industry Perception --- p.44 / Chapter 5.25 --- Perception of Employment Agencies --- p.45 / Chapter 5.26 --- Criteria in Choosing Employment Agency --- p.46 / Chapter 5.27 --- Difficulties in Job Search Process --- p.47 / Chapter 5.28 --- Expectation of Employment Agency Services --- p.48 / Chapter 5.29 --- Respondents' Profile --- p.49 / Chapter 5.3 --- Summary of Interviews with Telecommunications Companies --- p.51 / Chapter 5.31 --- Nokia Telecommunications (HK) Ltd --- p.52 / Chapter 5.32 --- People Communications Ltd --- p.54 / Chapter 5.4 --- Summary of Interviews with Specialized Employment Agencies --- p.56 / Chapter 5.41 --- Morgan & Banks (HK) Ltd --- p.57 / Chapter 5.42 --- Pacrim Recruiters (HK) Ltd --- p.60 / Chapter 6. --- CONCLUSIONS & RECOMMENDATIONS --- p.62 / Chapter 6.1 --- Real & Fast Growth in Telecommunications Industry --- p.63 / Chapter 6.2 --- Preference for Specialized Employment Agencies --- p.65 / Chapter 6.3 --- Critical Success Factors of Specialized Employment Agencies --- p.67 / Chapter 6.31 --- Possession of Industry Knowledge --- p.67 / Chapter 6.32 --- Provision of Job Market Information --- p.70 / Chapter 6.33 --- Efficient and Effective Database Management --- p.72 / Chapter 6.34 --- Establishment of Reputation --- p.76 / Chapter 6.35 --- Provision of Professional Candidate Assessment --- p.79 / Chapter 6.4 --- Overall Summary --- p.83 / Chapter 7. --- SUGGESTIONS FOR FUTURE STUDY --- p.84 / Chapter 7.1 --- Studies with Broader Sample Coverage --- p.84 / Chapter 7.2 --- Studies in Specific Job Category Segments --- p.84 / Chapter 7.3 --- Business Strategies & Plans --- p.85 / Chapter 7.4 --- Studies on China Opportunities --- p.85 / APPENDIX --- p.86 / BIBLIOGRAPHY --- p.112

published_or_final_version / Business Administration / Master / Master of Business Administration

by Lam Chak Hou, Sunny, Yung Kai Tin, William. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaf 58). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF FIGURES --- p.iii / PREFACE --- p.iv / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Study Objectives --- p.4 / Chapter II. --- APPROACHES AND METHODOLOGY --- p.5 / Approach --- p.5 / Methodology --- p.6 / Chapter III. --- THE COMPANY --- p.8 / Hongkong Telecom (HKT) --- p.8 / Subsidiaries --- p.9 / Joint Ventures --- p.11 / Chapter IV. --- EXISTING SYSTEMS --- p.12 / Real-time Online Sales Executive (ROSE) --- p.15 / Subscriber Services Control (SSC) --- p.16 / Subscriber Billing (SBS) --- p.17 / Shortfalls of existing systems --- p.19 / Chapter V. --- DRAGON PROJECT --- p.21 / Background --- p.21 / Dragon System Functional Description --- p.23 / Dragon Project Team --- p.29 / Initial Project Plan --- p.32 / Project Management Mechanism --- p.34 / Project Status --- p.36 / Chapter VI. --- PROBLEMS --- p.38 / Chapter VII. --- CONCLUSIONS --- p.43 / Chapter VIII --- RECOMMENDATIONS --- p.49 / Dragon Project --- p.49 / Package Implementation in general --- p.54 / Final Comments --- p.58 / BIBLIOGRAPHY --- p.59

published_or_final_version / Business Administration / Master / Master of Business Administration