Thesis (M.S.)--Oregon State University, 2007. / Printout. Includes bibliographical references (leaves 69-73). Also available on the World Wide Web.

Thesis (Ph. D.)--University of Oregon, 2001. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 141-147). Also available for download via the World Wide Web; free to University of Oregon users.

Thesis (M.S.)--Auburn University, 2008. / Abstract. Vita. Includes bibliographical references (p. 63-73).

Thesis (Ph. D.)--Ohio State University, 2007.

Freie Univ., Diss.--Berlin, 2003.

Thesis (Ph. D.)--Ohio State University, 2007. / Full text release at OhioLINK's ETD Center delayed at author's request

So Sun-Yiu Sunny. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 38-40). / Abstracts in English and Chinese. / ABSTRACT --- p.ii-iii / ACKNOLEDGEMENT --- p.iv / TABLE OF CONTENTS --- p.v / INTRODUCTION --- p.1-3 / Internet in Hong Kong / LITERATURE REVIEW AND HYPOTHESES --- p.4-13 / Theory of Reasoned Action (TRA) / Attitudes toward e-shopping / Perceived Social Norm / E-Shopping Experience / Social Economic Status (SES) / Internet Usage / Economic Motivation / Trust / Perceived Control / Channels matching / METHOD --- p.14-18 / Procedure / Measures / RESULTS --- p.19-26 / General Demographics / Technical Demographics / WWW and Internet Usage / Personal Information Disclosure / E-Shopping / Measurement Model / Structural Model / DISCUSSION --- p.27-37 / Attitude and Social Norm / E-Shopping Experience / Channel Appropriateness / Intention for Future E-Shopping / Implications / Limitation and Future Research Direction / REFERENCE --- p.38-40 / TABLE --- p.41-52 / Table 1 to Table11 / FIGURE --- p.53-59 / Figure 1 to Figure5

by Kong Hiu-Shun, Wu Hui-Yu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 124-126). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF ILLUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / ACKNOWLEDGMENT --- p.ix / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- WHAT IS INTERACTIVE MULTIMEDIA? --- p.5 / Definition of Interactive Multimedia --- p.5 / Five Components of Interactive Multimedia --- p.6 / Importance of Interactive Multimedia --- p.7 / Chapter III. --- KEY APPLICATIONS OF INTERACTIVE MULTIMEDIA --- p.9 / Business --- p.9 / Education and Training --- p.12 / Education --- p.12 / Training --- p.15 / Communication --- p.18 / Entertainment --- p.20 / Chapter IV. --- IMPACT OF INTERACTIVE MULTIMEDIA --- p.21 / Chapter V. --- INTERACTIVE MULTIMEDIA SERVICES IN HONG KONG --- p.26 / Hongkong Telecom and Its Interactive Multimedia Services (IMS) --- p.26 / Legal Environment of Telecommunications in Related to IMS Development --- p.28 / Analysis of Industry Environment --- p.31 / Competitors and Substitutes --- p.31 / Suppliers --- p.33 / New Entrants --- p.34 / Customers --- p.34 / Assessment of Opportunities and Threats --- p.36 / Opportunities --- p.36 / Threats --- p.36 / Chapter VI. --- MARKETING PLAN OF HONGKONG TELECOM IMS --- p.38 / Target Customer --- p.38 / Marketing Mix of IMS --- p.39 / Product --- p.39 / Place --- p.42 / Price --- p.44 / Promotion --- p.45 / Assessment of Strengths and Weaknesses --- p.47 / Strengths --- p.47 / Weaknesses --- p.50 / Chapter VII. --- MARKET RESEARCH ON IMS --- p.51 / Purpose of Survey --- p.51 / Research Objectives --- p.51 / Research Methodology --- p.52 / Analytical Techniques --- p.53 / Data Analysis and Finding --- p.58 / Demographic Information --- p.58 / Current and Past Experience --- p.60 / "Awareness of Interactive Multimedia Service, VOD and Home Shopping" --- p.63 / Perception on the Importance of Factors in Considering the Subscription of VOD --- p.65 / Perception on the Importance of Factors in Considering the Use of Home Shopping Services --- p.66 / Willingness of Purchasing Products through Home Shopping Service --- p.67 / Willingness of Subscription of VOD at Different Monthly Charge --- p.69 / Willingness of Subscription of VOD at Different Charge Per Movie --- p.71 / Willingness of Subscription of Home Shopping Services at Different Product Prices --- p.76 / Willingness of Subscription of IMS --- p.79 / Chapter VIII. --- RECOMMENDATIONS --- p.83 / Awareness of the Services --- p.83 / Target Customer --- p.84 / Recommended Marketing Mix --- p.85 / Product --- p.86 / Price --- p.88 / Place --- p.89 / Promotion --- p.89 / Chapter IX. --- CONCLUSION --- p.91 / APPENDIX --- p.93 / BIBLIOGRAPHY --- p.124

by Chung Ka Po, Lai Chun Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- BACKGROUND - ABOUT THE BOOKSTORE INDUSTRY --- p.4 / What is an Online Bookstore --- p.4 / An Overview of the US Bookstore Industry --- p.5 / A review on Amazon.com: the US online bookstore giant --- p.6 / An overview of the Hong Kong bookstore industry --- p.7 / Online bookstores in Hong Kong --- p.10 / WTO's effect on the development of online bookstore in Hong Kong --- p.12 / Chapter III. --- LITERATURE REVIEW --- p.14 / Research into the Value of Internet Commerce to Customers --- p.14 / The Importance of Value --- p.17 / An Empirical Study --- p.18 / Chapter IV. --- METHODOLOGY --- p.19 / Questionnaire Development --- p.19 / Sample and Data Collection --- p.21 / Chapter V. --- MEASUREMENT --- p.22 / Definition of Variables --- p.22 / Chapter VI. --- RESULTS --- p.31 / Tests for Online Bookstore --- p.31 / Tests for Conventional Bookstore --- p.35 / Chapter VII. --- RECOMMENDATIONS & CONCLUSION --- p.40 / Recommendation 1: Better Security System --- p.40 / "Recommendation 2: Build Trust, Increase Brand Equity" --- p.42 / Recommendation 3: Increase Choice --- p.43 / Recommendation 4: Maximize Access to Information --- p.43 / Limitations and Future Research --- p.44 / APPENDIX --- p.47 / BIBLIOGRAPHY --- p.51

by Leung Kwong Lok, Wan Lai Yin, Carol. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 96-96). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Electronic Commerce - an Emerging Market --- p.1 / Background on the Internet --- p.3 / Research Objectives --- p.5 / Methodology --- p.6 / Chapter II. --- ELECTRONIC COMMERCE ON THE NET --- p.8 / Size of the Internet Market --- p.8 / Market Potential for Internet Commerce --- p.11 / Business Models for Internet Commerce --- p.15 / Advertising Model --- p.15 / Subscription Model --- p.16 / Transaction Model --- p.17 / Advantages of Internet Shopping & Impact on the Value Chain --- p.19 / Advantages --- p.19 / Impact on Value Chain --- p.21 / Products/Services to be Sold on the Net --- p.22 / Ways to Attract and Sustain Cyber Customers --- p.24 / Strategic Issues that a Net Merchant will Face --- p.26 / Vendor Reliability --- p.28 / Accessibility of the Internet --- p.29 / Copyright --- p.30 / Other Issues --- p.32 / Chapter III. --- INTERNET SHOPPING TECHNOLGICAL ENABLERS --- p.33 / Overview --- p.33 / Intelligent Agent --- p.33 / Internet Payment System --- p.35 / Internet Appliance/Network Computer --- p.40 / Access Technology --- p.41 / Chapter IV. --- INTERNET AND E-COMMERCE DEVELOPMENT IN HONG KONG … --- p.44 / The Hong Kong Internet User Profile Analysis --- p.44 / The Internet Population Growth in Hong Kong --- p.44 / Internet User Demographic Profile --- p.44 / Usage profile --- p.46 / Legislation --- p.46 / Public Non-Exclusive Telecommunication Service (PNETS) License for IAP --- p.47 / Data Privacy Ordinance --- p.47 / Regulation of Obscene and Indecent Materials Transmitted On the Internet --- p.50 / Infrastructure Development --- p.50 / De-regulation Of The Hong Kong Telecommunication Industry --- p.51 / Hong Kong Internet eXchange (HKIX) --- p.52 / The Internet Industry Participants --- p.52 / Internet Access Provider --- p.53 / Internet Content Provider and Online Commerce Models --- p.55 / Chapter V. --- CASE STUDY --- p.60 / Cathay Pacific Airways Limited --- p.60 / Interview Summary --- p.61 / US Experience --- p.63 / Wellcome Company Limited --- p.64 / Interview Summary --- p.66 / U.S. Experience --- p.69 / CityLine (Hong Kong) Ltd --- p.73 / Interview Summary --- p.74 / U.S. Experience --- p.76 / Universal Networks --- p.78 / Interview Summary --- p.78 / US Experience --- p.80 / MEDIA Magazine --- p.82 / Interview Summary --- p.82 / US Experience --- p.84 / Summary Of Interviews --- p.85 / Companies' Expectation And Actual Results --- p.85 / Obstacles Encountered --- p.86 / Wish List --- p.86 / Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.88 / Cultural Factor --- p.89 / Environmental Factor --- p.89 / Technological Factor --- p.90 / Regulatory Factor --- p.91 / Media Impact --- p.91 / Chapter VII. --- LIMITATIONS --- p.92 / APPENDIX --- p.93 / BILIOGRAPHY --- p.96