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Made available in DSpace on 2014-06-11T19:24:09Z (GMT). No. of bitstreams: 0 Previous issue date: 2013-08-15Bitstream added on 2014-06-13T20:51:34Z : No. of bitstreams: 1 fernandes_fr_me_bauru.pdf: 3180377 bytes, checksum: baae930104a3428ca76090957b5de780 (MD5) / Atualmente, as interfaces digitais fazem parte do cotidiano de muitas pessoas, seja nos celulares, computadores, sistemas de banco, entre outros. Com o aumento da população idosa. Esses também estão cada vez mais envolvidos neste ambiente digital e interativo. O design ergonômico trabalha com o objetivo de minimizar os problemas entre usuários e interface tecnológica, que é algo necessário à adaptação dessa gama de população às novas interfaces, inseridas muitas vezes em seu cotidiano sem o consentimento, tornando-os algumas vezes reféns das tecnologias. Esta dissertação apresenta uma pesquisa de caráter experimental, que avaliou a experiência do usuário mais velho (older user) ao interagir com websites de compras online. Procedimentos metodológicos já empregados por Fernandes e Paschoarelli (2013) foram utilizados nesta dissertação. Uma parte da pesquisa foi realizada através de um protocolo online disponível em um endereço eletrônico na Internet e outra parte com o grupo da terceira idade da Universidade Aberta da Terceira Idade (UATI) da Universidade do Sagrado Coração (USC) de Bauru, nas dependências desta instituição. A metodologia é composta por quatro etapas: (1) avaliação heurística das interfaces por meio de check-list; (2) questionário de identificação e experiência de uso da internet; (3) teste de experiência do usuário e usabilidade - ensaio de interação; (4) questionário de satisfação. Dois websites de compra online foram avaliados e conclui-se que os websites atuais não são adequados, particularmente, aos usuários acima de 50 anos e que estes encontram dificuldade ao interagir com essas interfaces / Currently digital interfaces are part of everyday life for many people, whether in mobile phones, computers, database systems, among others. With the increasing elderly population, these are also increasingly involved in digital and interactive environment. The ergonomic design works with the objective of minimizing the problems between user and interface technology, which is a necessary adaptation of this population range to new interfaces, often embedded in their daily lives without consent, making them sometimes hastages of these technologies. This paper presents an experimental research study, which evaluated the older user experience to interact with online shopping websites. Methodological procedures (Fernandes and Paschoarelli, 2013) were used. A part of the research was performed using a protocol available online in an electronic address on the Internet and another and with the third age group at the Open University of the Third Age (UATI) of Sacred Heart University (USC), Bauru, on this institution premisses. The methodology consists of four steps: (1) heuristic evaluation of interfaces through a check-list, (2) identification questionnaire and experience using the Internet, (3) test the user experience and usability - test of interaction; (4) satisfaction questionnaire. Two online shopping websites have been evaluated and it is concluded that the current websites are not suitable for users over 50 years old and they find it difficult to interact with these interfaces

This study investigates the valuation of Internet-based businesses. In particular the influence of the implementation of an e-business strategy on the value of a business by focussing on its financial performance, will be determined. Although the valuation of businesses in general has been researched extensively, research on the valuation of Internet-based businesses produced contradictory findings. No consensus could be reached regarding the most appropriate valuation approach to be used. Some research findings indicated that the discounted cash flow approach was the most appropriate while others stipulated that a new valuation approach should be developed. Many authors state that the move to include an e-business strategy is natural, and that businesses cannot afford not to include some form of e-business strategy. Previous research has also shown that by including an e-business strategy, it is possible to improve efficiency of the business and ultimately increase profitability. However, there was no emphasis on how the e-business strategy will influence the business valuation. In order to establish whether an e-business strategy will create value for a business, an empirical investigation was undertaken.

The aim of this diploma thesis is to analyze every form of commercial communications on television. These forms are commercial, sponsoring, teleshopping, teletext,television grouting and product placement. The thesis has five chapters. The first and second chapters are theoretical bases of this thesis. These chapters contains information about marketing, marketing and communication mix, marketing and commercial communications. The third chapter describes media and medial environment. The fourth chapter contains detailed information about television or more precisely television medium. The fifth chapter contains the analysis of forms of commercial communications used on television. The part of this chapter is among others the analysis of data provided by Admosphere, s.r.o. and interviews with specialists from television, medial environment.

Orientador: Luís Carlos Paschoarelli / Banca: José Carlos Plácido da Silva / Banca: João Guilherme da Silva Santa Rosa / Resumo: Atualmente, as interfaces digitais fazem parte do cotidiano de muitas pessoas, seja nos celulares, computadores, sistemas de banco, entre outros. Com o aumento da população idosa. Esses também estão cada vez mais envolvidos neste ambiente digital e interativo. O design ergonômico trabalha com o objetivo de minimizar os problemas entre usuários e interface tecnológica, que é algo necessário à adaptação dessa gama de população às novas interfaces, inseridas muitas vezes em seu cotidiano sem o consentimento, tornando-os algumas vezes reféns das tecnologias. Esta dissertação apresenta uma pesquisa de caráter experimental, que avaliou a experiência do usuário "mais velho" (older user) ao interagir com websites de compras online. Procedimentos metodológicos já empregados por Fernandes e Paschoarelli (2013) foram utilizados nesta dissertação. Uma parte da pesquisa foi realizada através de um protocolo online disponível em um endereço eletrônico na Internet e outra parte com o grupo da terceira idade da Universidade Aberta da Terceira Idade (UATI) da Universidade do Sagrado Coração (USC) de Bauru, nas dependências desta instituição. A metodologia é composta por quatro etapas: (1) avaliação heurística das interfaces por meio de check-list; (2) questionário de identificação e experiência de uso da internet; (3) teste de experiência do usuário e usabilidade - ensaio de interação; (4) questionário de satisfação. Dois websites de compra online foram avaliados e conclui-se que os websites atuais não são adequados, particularmente, aos usuários acima de 50 anos e que estes encontram dificuldade ao interagir com essas interfaces / Abstract: Currently digital interfaces are part of everyday life for many people, whether in mobile phones, computers, database systems, among others. With the increasing elderly population, these are also increasingly involved in digital and interactive environment. The ergonomic design works with the objective of minimizing the problems between user and interface technology, which is a necessary adaptation of this population range to new interfaces, often embedded in their daily lives without consent, making them sometimes hastages of these technologies. This paper presents an experimental research study, which evaluated the older user experience to interact with online shopping websites. Methodological procedures (Fernandes and Paschoarelli, 2013) were used. A part of the research was performed using a protocol available online in an electronic address on the Internet and another and with the third age group at the Open University of the Third Age (UATI) of Sacred Heart University (USC), Bauru, on this institution premisses. The methodology consists of four steps: (1) heuristic evaluation of interfaces through a check-list, (2) identification questionnaire and experience using the Internet, (3) test the user experience and usability - test of interaction; (4) satisfaction questionnaire. Two online shopping websites have been evaluated and it is concluded that the current websites are not suitable for users over 50 years old and they find it difficult to interact with these interfaces / Mestre

This study examines the use of True Fit® technology by millennial consumers and its impact on consumer confidence and satisfaction with respect to online sizing. In the apparel industry, there is a lack of size standards among retailers, and as a result consumers will encounter frequent size variations in their clothing size. Difference sizing technology has been developed to address the sizing issue. One is True Fit® which unlike other sizing technologies, uses mathematical algorithms to compile large amounts of data from designers. The purpose of this study was to analyze consumer confidence and satisfaction after True Fit® has been used to make a sizing decision while online shopping. The technology acceptance model (TAM) was used as the basis for the theoretical framework for this study. TAM explores how current advances in technology are influencing consumers' behaviors and attitudes. The variables studies included perceived ease of use, perceived usefulness, attitude, intent to use True Fit®, confidence and satisfaction. The methodology used in the study is a quantitative method consisting of an online survey and a True Fit® task, where consumers were exposed to True Fit® prior to answering questions about the use of sizing technology. The results of the study suggest the dependent variable of confidence and satisfaction with the sizing technology was positively affected by the intent to use True Fit®. Thus, it can be inferred that consumers felt positively about adopting apparel size technology and that technology such as this would have wide application in the future.

Le contrat à distance a connu un véritable essor avec l'intrusion des nouvelles technologies de l'information et de la communication qui ont suscité un passage accéléré du catalogue à l'écran et une révolution commerciale dont la vente à distance et essentiellement la cyber-vente constitue son point d'observation privilégié. L'initiative législative européenne, française et libanaise existante n'a pas été, malheureusement, à la hauteur du progrès technologique. D'une part, elle délimite le contrat à distance en tant qu'un contrat de droit de la consommation et non en tant qu'un contrat de droit commun. D'autre part, elle relie le rapport de force économique déséquilibré entre les parties contractantes à leurs qualités respectives (consommateur et professionnel) et non au défaut de négociation qui précède la conclusion du contrat à distance. Il convient, dès lors, de proposer une étude comparative simultanée qui permet de reconsidérer le contrat à distance à la lumière de la période qui précède sa conclusion en fournissant des solutions pour les lacunes et disparités juridiques existantes dans les droits positifs français et libanais et dans les directives européennes, afin de démontrer que le contrat à distance en tant qu'un contrat d'adhésion ou de gré à gré est un contrat de droit commun qui bénéficie d'un régime propre. En mettant en jeu diverses branches du droit, cette étude comparative permet ainsi de cerner ce régime juridique propre du contrat à distance afin de dégager sa notion. / The distance contract knew a real development with the intervention of the new information and communication technologies which aroused an accelerated passage from the catalog to the screen and a commercial revolution of which the remote sale and essentially the e-commerce establish its privileged point of observation. The existing European, French and Lebanese legislative initiative was not, unfortunately, as high as the technological progress. On one hand, it bounds the distance contract as a contract of consumer law and not as a contract of common law. On the other hand, it connects the economic balance of power unbalanced between the contracting parties to their respective qualities (consumer and professional) and not to the defect of negotiation which precedes the conclusion of the distance contract. It is advisable, from then on, to propose a simultaneous comparative study which allows to reconsider the distance contract in the light of the period which precedes its conclusion by supplying solutions for the gaps and the existing legal disparities in the French and Lebanese substantive laws and in the European directives, to demonstrate that the distance contract as a contract of membership or by mutual agreement is a contract of common law which benefits from a appropriate regime. By involving diverse branches of the law, this comparative study allows to encircle this appropriate legal regime of the distance contract to release its notion.

Thesis (MTech (Information Technology)--Cape Peninsula University of Technology, 2018. / In the last two decades, the concept of e-commerce has been embraced and widely adopted by many enterprises across the world. Many enterprises continue to reap the benefits of ecommerce across industries and sectors. Despite the benefits, which have been widely reported, South African retail enterprises have only adopted the concept sporadically. The lack of, or slow pace of, adoption and participation in the e-commerce space by South African retail enterprises is a problem for both the enterprises themselves and individuals (consumers): retail enterprises are challenged with competitiveness at global space, and individuals are constrained and limited in their attempts to partake in transactions with retailers. This research was therefore undertaken to examine and understand the factors, from both technical and non-technical perspectives, that influence the adoption and use of e-commerce within the South African environment. Two organisations were used as cases in the study. In that human opinions and views were required, the qualitative methods and the interpretive approach were employed in the research. Actor Network Theory (ANT) was applied in the analysis of the qualitative data. Based on the findings and interpretation of the findings, a framework was developed. The framework is intended to guide how e-commerce can be adopted and used in the mainstream retail grocery sector in South Africa. The research can be of use and benefit to both business and in the academic domain, from either a practical, methodological and theoretical perspective. Practically, small and large retail enterprises in South African or other African countries with similar business cultures and settings can come to a better understanding of the e-commerce influencing factors. Methodologically, the use of ANT was vital, in the way it was used to examine the various networks, actors, relationship and interaction that happens in the process of adopting and or use of e-commerce. Theoretically, this study contributes to existing literature. Also, the study can be used as case study material in the field of information systems by institutions of higher learning.