Thesis (Ph.D.(Computer Assisted Education))--University of Pretoria, 2004. / Includes bibliographical references (leaves 345-378). Available on the Internet via the World Wide Web.

Thesis (Ph.D.) - University of Queensland, 2005. / Includes bibliography.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1975. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 356-367).

Public Service Television remains a key institution of democratisation in the context of emerging democracies in Africa, especially with the advent of liberalisation and commercialisation of the media. The democratic changes taking place in Zambia require a genuine public service broadcasting television that will promote pluralism in the public sphere. Among the many available strategies and mechanisms for fostering a sustainable democratic and cultural environment, public service broadcasting is still the best. This study set out to examine representation of political issues and debates during election campaign on ZNBC television news to assess the extent to which it plays a role as a public broadcaster in the mediation of pluralistic politics. Election news on television, in line with the public sphere argument was found to be essential for investigating the nature of public service television from the point of view of impartiality, universality and diversity. Using both qualitative and quantitative methods the study has confirmed the hypothesis that the role of a public service television in the mediation of pluralistic politics is compromised by ZNBC's partial and unbalanced coverage of elections. As a result ZNBC, as a public service broadcaster is undermining the very democracy it is expected to promote. Public service television should take new forms if it is to be recognised and appreciated by the public as a genuine, open and democratic public sphere. I therefore recommend that a system of license fee for viewers be introduced. Secondly, government should increase funding into public service television to supplement revenue from license fee and advertising. Thirdly, I recommend the appointment of an independent board whose members will be appointed for a fixed term, by public nomination and a process of public hearing, according to publicly available criteria, which guarantees diversity of political, ethnic, social and professional background. Fourthly I suggest the formation of an Election News Coverage Committee comprising of journalists, academicians, the church and civic organisation that will formulate and implement editorial policy on election coverage and above all monitor and the coverage of elections on ZNBC television news.

The "tabloid TV" genre, like tabloid newspapers has been chastised for depoliticising the public by causing cynicism, and lowering the standards of rational public discourse. Such criticisms are not always based on a close interrogation of the reasons for the popularity of such a genre amongst its consumers. The "tabloid TV" news genre is a relatively new phenomenon in Zambia and in the African context in general. This study is an investigation of the rise in popularity of the Zambian television station, Muvi TV. It is a reception study of Lusaka (capital city) viewers, particularly the working class community, who make up the majority of the TV stations' audience. Members of this social group who have hitherto been marginalised from mainstream media discourses were interviewed. In particular, the study explores the meanings obtained from the content of Muvi TVs' tabloidised main evening news and its relevance to their everyday lived experiences. The TV station gives prominence to "micro-politics of everyday life", alongside "serious" stories albeit in a more lurid, sensationalised and personalised manner. In undertaking this investigation, the study draws primarily on qualitative in-depth interviews - focus group and individual. These techniques unearth the manner in which the viewers decode the messages and appropriate the meanings into their lived experiences. The study establishes that the popularity of Muvi TV is due to the emphasis on human-interest stories epitomised by tabloid journalism values. The working class majority is able to relate and identify with these stories, and attaches greater believability to the station's news as compared to the public broadcaster, the Zambia National Broadcasting Corporation (ZNBC). As such, Muvi TV can be seen to fulfil a political function despite its sensationalised approach.

Orientador: Gilberto Alexandre Sobrinho / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-21T07:34:39Z (GMT). No. of bitstreams: 1 Alves_StefanieHesse_M.pdf: 1981641 bytes, checksum: dac84046436f38b8c4b1f63ef6400538 (MD5) Previous issue date: 2012 / Resumo: Este estudo busca compreender o processo de adaptação de textos de Nelson Rodrigues para a televisão, por meio da análise dos episódios da série A Vida como ela é, dirigida por Daniel Filho, roteirizada por Euclydes Marinho, a partir de textos extraídos da coluna homônima de Nelson Rodrigues, publicada no jornal Última Hora, na década de 1950 e que foi exibida no programa Fantástico, da Rede Globo de Televisão, no ano de 1996. Interessou-nos investigar, a partir de um olhar direcionado aos aspectos narrativos e discursivos, componentes da linguagem audiovisual, como o meio televisivo foi explorado em suas estratégias e singularidades na tradução da obra rodriguiana. Tratamos, portanto, de discutir a presença de elementos característicos da poética rodriguiana nos textos da coluna jornalística, as características gerais da série dentro do panorama televisivo, considerando seu aspecto formal singular, sua inserção em um programa de variedades, a função ocupada pela série na estratégia da emissora no período em que foi exibida, de que maneira os textos de Nelson Rodrigues receberam da equipe de criação da série uma roupagem de cores, formas, figurinos, maquiagens, enquadramentos, músicas, vozes e efeitos sonoros, e como essa construção é ativada na construção de sentido da obra / Abstract: This study intend to understand the process of adapting Nelson Rodrigues texts to the television media, by analysing the episodes from the serie A vida como ela é, directed by Daniel Filho, scripted by Euclydes Marinho, based on texts taken from the column with the same name written by Nelson Rodrigues, published in the newspaper Última Hora, during the 1950 decade, and broadcasted during the program Fantastico, by Rede Globo de Televisão, in 1996. We were interested in studying, from a view directed to the narrative and discursive aspects, components of audiovisual language, how television media was explored in its strategies and singularities in the translation process of Nelson Rodrigues texts. We intend, therefore, to discuss the presence of elements from Nelson Rodrigues writing in the newspaper column, the general characteristics of the series within the television scenery, considering its singular formal aspect, its insertion into a variety show, the role taken by the series in the strategy of the TV station during its exhibition, how Nelson Rodrigues writing received colors, shapes, costumes, makeup, frameworks, music, voices and sound effects by the creative crew, and how this scenario is activated in the serie's comprehension / Mestrado / Artes Visuais / Mestre em Artes Visuais

This study aimed to examine the construction of the identity of the participants within the reality TV programmes (Style Her Famous, My Celebrity Home and How Do I Look) as well as examined the representation of that identity as reflected in the change in participants from the beginning to the end of the program. Drawing on literature from fields such as postmodernism and its influence on culture, identity constructions and ordinary people as celebrities, an analysis of the three American reality TV shows Style Her Famous, My Celebrity Home and How Do I Look was conducted. An indepth content analysis with specific reference to comparative analysis further aided this study. A total of 18 episodes (six episodes for each programme) were collected and thoroughly analyzed where the ‘cut and paste identity’ of ordinary people as ‘celebrities’ constituted the hermeneutical key of the study. The episodes and programs have been scrutinized and have been systematically classified to enable an analysis of the observations. This study attempted to not only describe, but also to foster change in the representation of the identity of the participants of the above mentioned reality TV programmes. The study found that reality television plays a role in shaping the postmodern identity of ordinary people as celebrities. The study also found that the participants involved in the above mentioned programmes found it easy to make someone else’s identity their own. It appeared that the postmodern mind is easily influenced and willing to adopt an identity especially that of a celebrity. The participants involved in these programs claimed this identity as their own and then believed that the new identity was in fact who they ‘really are’ but in actual fact it is a beginning of a new sameness with somebody else. Hence the participants possessed a ‘cut and paste identity.’

No description available.

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.

The thesis explores how Grant Tinker's philosophy of quality programming grew into a working ideology which would serve as the basis for its rise from last place to first place in ratings and profits from 1978 to 1986. This thesis paper explores the prime time history of NBC from 1978 to 1986. The network is examined in terms of its programming history, its economic situation, and the men who presided over the entity, all within the time frame listed above. The thesis focuses on the strategies and philosophies of the three men crucial to the direction the network took during the above time frame: Fred Silverman, President of the network from 1978 to 1981, Grant Tinker, Chairman from 1981 to 1986, and Brandon Tartikoff, Programming Chief from 1980 to 1991.