Global ETD Search

51	Television newscasters and news : the perception and selection of local newscasters and stations / Houlberg, Charles Frederick. January 1982 (has links) No description available. Mass Communications Television broadcasting of news Television viewers
52	The effect of the form complexity of television on the identification/recognition process : an examination of the symbol system of television / White, Sylvia Elaine January 1982 (has links) No description available. Mass Communications Television viewers Human information processing
53	Analysis of the reaction of residents of Baton Rouge to a series of television editorials / Pennybacker, John Howard January 1962 (has links) No description available. Theater Television viewers Editorials Television broadcasting of news
54	Factors affecting variations of local ratings of evening network television programs in markets with three local VHF television stations / Hopf, Howard Everett January 1967 (has links) No description available. Education Television programs Television viewers Television programs
55	A systematic research approach to television program development / Plummer, Joseph Thornton January 1968 (has links) No description available. Education Communication Television programs Television viewers Communication
56	Expressed preferences and desirability judgments of parents and their children for eighteen types of television violence / Rarick, David Lawrence,1942- January 1971 (has links) No description available. Mass Communications Violence in mass media Television viewers
57	Female adolescents' perceptions of self, of their television fictional role models, and of their real world role models : An exploratory study / Filoso, Karen January 1974 (has links) No description available. Mass Communications Self-perception Women Television viewers
58	A process analysis of the relationship between form complexity and viewer perceptions of a televised message / Padderud, Alan Bruce January 1976 (has links) No description available. Mass Communications Television viewers Television programs
59	Television rating analysis in Hong Kong. January 2001 (has links) by Leung Wai Lun Nicholas, Tse Chung Yan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 47). / ABSTRACTS --- p.1 / Chapter CHAPTER I --- INTRODUCTION --- p.5 / Background --- p.5 / Market Coverage of ACNielsen's ratings measurement --- p.5 / Methodology of Audience Rating Measurement by ACNielsen --- p.6 / TV Ratings Measurement --- p.7 / Differentiation by Dayparts --- p.7 / Differentiation by Programmes --- p.8 / Use of Program Audience Rating --- p.9 / Strategy Formulation from Audience Rating --- p.10 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.12 / Television Channels and Advertisements: --- p.12 / New Forms of TV Advertising --- p.13 / Chapter CHAPTER III --- RESEARCH OBJECTIVES --- p.14 / Chapter CHAPTER IV --- RESEARCH METHODOLOGY AND PROCESSES --- p.15 / The Data Set --- p.15 / Database Description --- p.15 / Sample Composition --- p.15 / TV Rating (TVR) --- p.16 / Data Structure --- p.16 / TABLE 1 --- p.16 / Data Cleansing --- p.17 / Phase I Process一Data Extraction --- p.17 / Phase II Process´ؤData Conversion --- p.18 / Phase III Process´ؤDatabase Mapping --- p.18 / Phase IV Process一Data Transformation --- p.18 / "Tabulation, Sorting, and Descriptive Statistical Analysis" --- p.19 / Chapter CHAPTER V --- RESULTS AND ANALYSIS --- p.20 / Descriptive Statistics --- p.20 / Analysis By Programmes --- p.24 / Analysis By Day --- p.28 / Analysis by week --- p.29 / Analysis by time slots/dayparts --- p.29 / Weekdays TVBJ and ATVH Mean Ratings Per Minute --- p.30 / Audience movements in channel switching --- p.32 / Interpretation from 2:00am to 7:00am --- p.33 / Interpretation from 7:00am to 11:00am --- p.34 / TV News Increases Switching Phenomenon --- p.35 / Analysis of Prime Time --- p.35 / Program types' effect on commercial break --- p.37 / Analysis of commercial break --- p.37 / Commercial Break Effect --- p.37 / Chapter CHAPTER VI --- LIMITATIONS OF ANALYSIS --- p.40 / Numbers of TV channels taken into account --- p.40 / Program categories --- p.40 / Rating of those not watching TV --- p.40 / Size of database --- p.40 / Factors affecting ratings --- p.41 / Audience size --- p.41 / Chapter CHAPTER VII --- CONCLUSION --- p.42 / Chapter CHAPTER IIX --- FUTURE RESEARCH --- p.45 / Proposed Regression Analysis´ؤChannel Switching Analysis --- p.45 / Channel Switching Regression Model Building --- p.45 / BIBLIOGRAPHY --- p.47 / APPENDIX / Appendix A: SAS Outputs Statistics --- p.57 / Appendix B: Sample of Commercial Log File --- p.82 / Appendix C: SAS Programs Codes --- p.85 / Appendix D: Data Cleansing Programs in C --- p.89 / Appendix E: Full view of Mean Ratings Plots --- p.95 Television programs--Rating Television viewers Television viewers--China--Hong Kong
60	Effects of watching wildlife television on wildlife conservation behavior / Clark, Fiona. January 2006 (has links) Thesis (Ph. D.)--University of Washington, 2006. / Vita. Includes bibliographical references (leaves 182-196).

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