This thesis has explored the function of the Presidential television technical adviser beginning with the Eisenhower and continuing through the Nixon Administrations. The persons who acted in the advisory capacity to each President analyzed in this study are: Robert Montgomery, Pierre Salinger, Robert Fleming, and Roger Ailes.This study traced the historical usage of the television medium by each President and the function that each adviser or group of advisers performed in the television appearances.It was concluded that the function of a Presidential television technical adviser has been to assist the President in his endeavor to fuse viewer experiences into a successful television image by control of a defined. area.

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In an effort to better understand the motivations behind perceived biases in the US cable news industry, 72 hours of CNN, FOX, and MSNBC during the week preceding the 2006 congressional election were analyzed. First- and second-level agenda-setting theories are used to examine how long and in what way federal politicians are portrayed. The results indicate distinct differences in political presentations between the three networks.

Three sound bites, Whatever it takes (55 seconds), Safer, Stronger (30 seconds), and War on Terror (30 seconds), of President George W. Bush during the presidential election of 2004 will be explored and unpacked.

The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republicans, and Democrats. The results show that the campaigns used issues appearing in network news coverage, the percentage of time each campaign spent on the issues, and that the aural content was supported by the visual images in the commercials.

The objective of this thesis is to make a comparative study of President Nixon’s use of television during his two presidential campaigns. Specific emphasis will be placed on Nixon’s use of television in both of the political campaigns. The final objective of this thesis is to record for future researchers one presidential candidate’s use of television, in two political campaigns for the presidency. One of the campaigns he lost by a narrow margin of the vote, and the second one he won by a small percentage of the popular vote. The accomplishment of the objectives will answer the questions; How was television used in President Nixon’s two presidential campaigns? How did it vary in the two presidential campaigns of 1960 and 1968? This thesis is not intended to deal with some of the other questions that might be asked about the two campaigns, such as how did Nixon’s relationship vary with the press, or how did he use the modes of proof in his television speeches.