The aim of this research project is to analyze why Tencent QQ developed so fast in China over nearly a decade, how they built the Tencent QQ brand so successfully, and how they maintained that success in China. Also discussed is the degree of influence which Tencent QQ has had in Sweden. Finally, suggestions are made about what Tencent QQ can do to develop and expand within overseas markets.

Abstract Background: Tencent, as a listed company with strong comprehensive ability and also an early launch of equity incentive plan, is quite representative in its implementation of equity incentive plan.  Purpose: Tencent's equity incentive plan is the subject of this study, and a combination of theory and case studies is used to analyze Tencent's own development status and the current status of its equity incentive plan, and to further study the company's growth capability. Method: Qualitative analysis was conducted from both financial and non-financial indicators. In the study of financial indicators, Tencent's data from 2009-2019 was analyzed and verified that the degree of equity incentive has a significant correlation with the financial performance of the enterprise, and then specific indicators under the operating capacity, profitability, solvency and growth capacity of the enterprise were analyzed and the conclusion that equity incentive has a positive impact on the expected growth of the enterprise was drawn. Conclusion: Tencent's equity incentive has a positive effect on the future development of the company. The human resource department of the company can design a better incentive plan and more reasonable evaluation index to promote the effectiveness of the equity incentive policy of the company.

Emerging online discussions in a Weibo (micro-blogging) platform argue for the new possibility of online deliberation in Chinese cyberspace. In order to ascertain the extent to which this platform is being used, the author has conducted a case study to measure the quality of deliberation of an online discussion of genetically modified (GM) foods in the comment section of posts written by Mr. Cui and Mr. Fang on Tencent Weibo. In order to gain a comprehensive understanding of the data, both methods of Discourse Quality Index (DQI) and interview have been used. The findings of the research indicate that the online discussion fails to meet two necessary criteria of deliberation: rational and logical statements and consensus building. However, the study results are not totally negative, since the levels of interaction, information exchange, mutual understanding and neutral expression are relatively high. According to the author, in the contemporary stage, online authoritarian deliberation faces many problems in the PRC. At micro level, first, online expression is irrational and illogical; second, it is hard to reach consensus building; third, participants are stubborn to their pre-given wills; forth, some people are indifferent to online discussions. At macro level, first, most of the online discussions have low external impact on decision-making; second, the strong government control may hinder the development of online deliberation.

This thesis is a case study about Corporate Social Responsibility in Chinese media industry. The implementation of CSR in state-owned media companies and private media companies are different. The role that the government play in Chinese media companies implementing CSR were barely studied before. Since this thesis is a case study, two media companies were chosen for this study. One is CCTV, a state-owned media company, another is Tencent, a private media company. Document analysis was chosen as the main method for the analysis. Stakeholder theory, corporate political connection, and meta-governance are the main theories used in this study. In this thesis, the analysis of implementing CSR is divided into two dimensions, internally and externally implementing CSR. The internal dimension is further analyzed in three aspects, employees and health at work, shareholders, and public welfare and charitable activities. The external dimension is further analyzed in four aspects, customers, business partners, local community, and government. The role of the government in companies implementing CSR is subsequently analyzed. The results show that in implementing CSR, state-owned media companies significantly different from private companies. State-owned media companies follow more on government’s guidance, private media companies have more freedom but they still need to build a good relationship with the government. The role of the government in both companies is different. The role of the government in state-owned media companies is like a leader, and in private media companies is like an important stakeholder.

Although the rapid growth of the music streaming industry has led to record levels of global music consumption, many leaders in the music streaming industry have not developed a financially sustainable business model for music streaming. This descriptive single case study focused on strategies that some global music streaming service leaders used to generate sustainable profits through their business models. Christensen's theory of disruptive innovation served as the conceptual framework for this study. Semistructured interviews with the chief executive officer and 4 senior managers of a leading music streaming service in southeastern Asia were analyzed to identify themes. Secondary data collected for this research included practitioner reports, government reports, company documentation, and peer-reviewed journal articles. During data analysis, I used method triangulation to generate insights regarding the key themes identified in the literature review. Analysis of the data revealed strategies that global music streaming leaders used to generate profits: (a) optimization of the firm's dynamic capabilities, (b) optimization of the subscription and freemium business models, and (c) a deliberate focus on the niche of local music. The findings of this study could be useful to music streaming service leaders who need to generate sustainable revenues and lack the strategies to do so on their own as well as to music streaming leaders who want their service to implement a disruptive innovation strategy. Additionally, the findings of this study might promote social change by generating awareness of proven strategies leading to sustainable profits for music streaming services and job security for artists who contribute to sustaining or increasing local economies cash flows and taxable incomes.

Thesis (MPhil)--University of Stellenbosch, 2007 / ENGLISH ABSTRACT: Organisational culture has become a popular topic since more and more companies have joined the competition of world economy in the information era. It has also become an important method to support a company’s strategy. Products such as “hardware” no longer provide the main focus when companies strive to gain their markets. It has become accepted that culture, which plays a role as part of the company’s “software”, functions equally well as, and sometimes even more efficiently than products. The aim of this research study was to apply the theory to practice by answering the question: In the real organisation’s operation, which cultural attributes embody the value layer of organisational culture? This research study focuses primarily on Schein’s model of organisational culture. This model is applied to the case studies of Naspers’ culture and of Tencent’s culture. The result of the application of Schein’s model to these two companies leads to a comparison of their organisational culture. In the end, my own analysis is discussed based on the comparison. From this part, innovation, risk taking, attention to detail, outcome orientation, people orientation, team orientation, customer orientation, aggressiveness, stability and easy-goingness are shown to be the cultural attributes that embody values in a real organisation’s operation. / AFRIKAANSE OPSOMMING: Organisasiekultuur het ‘n populêre onderwerp geword sedert al meer maatskappye deel geword het van die mededinging van die wêreldekonomie in die inligtingstydvak. Dit het ook ‘n belangrike metode geword om ‘n maatskappy se strategie te ondersteun. Produkte soos “hardeware” verskaf nie meer die hooffokus wanneer maatskappye daarna streef om hulle markte te bekom nie. Dit word nou aanvaar dat kultuur, wat ‘n rol speel as deel van die maatskappy se “sagteware”, ewe goed as produkte funksioneer, en soms selfs meer doeltreffend. Die mikpunt van hierdie navorsingstudie was om teorie op die praktyk toe te pas deur die volgende vraag te beantwoord: Watter kulturele attribute beliggaam die waardelaag van organisasiekultuur in die werking van die ware organisasie? Hierdie navorsingstudie fokus primêr op Schein se model van organisasiekultuur. Hierdie model word toegepas op gevallestudies van die kultuur van Naspers en Tencent. Die resultaat van die toepassing van Schein se model op hierdie twee maatskappye lei tot ‘n vergelyking van hulle organisasiekultuur. Ten slotte word my eie analise bespreek, gebaseer op die vergelyking. In hierdie deel word aangetoon dat innovasie, die neem van risiko’s, aandag aan detail, resultaat-georiënteerdheid, mens-georiënteerdheid, span-oriëntasie, kliënt-oriëntasie, aggressiwiteit, stabiliteit en onbesorgdheid die kulturele attribute is wat die waardes in ‘n ware organisasie se werking beliggaam.

This thesis presents the Chinese and European competition laws on abuse of dominant position. The thesis starts with an introduction, and goes on to present the purpose of the study, which is to determine the similarities and differences between the Chinese and European prohibitions on ADP.       After the introductory part, consisting of background, method, material and previos research, the respective prohibitions are described in different aspects. The aspects are namely system, purpose, scope of application, what constitutes dominance and what constitutes abuse. Thereafter, the two prohibitions are compared. In the comparison, similarities are presented such as similar purposes, similar scope of application, very similar in what constitutes a dominant position and abuse. The systematics however differ more, and so do the rules on extraterritorial application.      In the concluding remarks, the results of the thesis are highlighted and the author shortly analyses the results..

Syftet med denna uppsats har varit att undersöka hur debatten kring maskuliniteten har sett ut i kinesiska media, om de maskulina och feminina männen presenterades olika samt om maskulinitetsdebatten reflekterar Kinas utmaningar. Det har främst diskuterats fem olika teman med ämnena: Jämställdhet, hälsa, nationalism, utbildning och populärkultur. De olika medierna som diskuterats är Xinhua: New China News Agency, Xinhua tongxunshe 新华通讯社 och Tencent: Tengxun 腾讯. Det finns några skillnader mellan de olika medierna men framförallt finns det många likheter. Slutsatserna är att maskulinitet är något som är befäst i samhället, där det maskulina kan förklaras vara positivt för hälsan, utbildningen och även jämställdheten. Maskulinitet är inte nödvändigtvis bara applicerbar på män, utan maskulinitet är tillämpad för ens individuella personlighet. De maskulina och feminina männen har därför en tydlig hierarkisk ordning där den maskuline är att föredra framför den feminine, vilket tydligt kan ses i debatten angående populärkulturen. Slutligen så är denna debatt väldigt kopplad till en debatt om nationens framtid där maskuliniteten anses vara det som ska lägga grunden till att förverkliga Kinas stora ambitioner. / The purpose of this essay has been to see how the debate about masculinity has taken place in Chinese media, if the masculine and feminine men were represented differently and if you could see Chinas different struggles discussed in the masculinity debate. There have been primarily five different themes that has been discussed: Equality, health, nationalism, education, and popular culture. The different media outlets discussed are Xinhua: New China News Agency, Xinhua tongxunshe 新华通讯社 and Tencent: Tengxun 腾讯. There has been found to be some differences between the two outlets but there are even more similarities. The results show masculinity is something that is woven into society and it is shown that it is positive for many different subjects such as health, education and even equality. It does not have to be applied on men to work; masculinity is mainly part of one’s personality. Therefore, the masculine man is preferred over the feminine since the masculine man have more positive traits, which is clearly shown in the debate about popular culture. Lastly this debate is closely tied to the nation’s future, where masculinity is seen as the driving force to achieve Chinas great ambitions.