English has spread across the globe and it is spoken with varying pronunciations, lexical items, spellings, and grammatical structures across diverse regions and cultures. This has resulted in questioning what should represent the language for a new learner. The aim is to gain insight into how culture is presented in the ELT textbook series Champ and to examine English teachers' opinions on cultural representation in language teaching in Sweden. The Champ textbooks series for grade four underwent an analysis using Byram's criteria for cultural content (Byram, 1989). Data was collected by interviewing teachers and doing a content analysis of the Champ textbook. The findings show that the Champ does fulfil the necessary cultural requirements in the curriculum but does lack local cultural representation. The data demonstrated that teachers lack knowledge and understanding of cultural representation in language teaching. The result also revealed that teachers use the same material differently as some use the textbook more frequently than others, and due to financial situations, there are differences in using the extra material connected to the textbook.