The purpose of the thesis is to explore how the negotiations about the United German Olympic Teams (1956-1964) were represented in the West and East German press, specifically in Frankfurter Allgemeine Zeitung (FRG) and Neues Deutschland (GDR). The United German Olympic Teams were the last bridge connecting the two Germanys, continuing to exist even after the construction of the Berlin wall. The thesis is based on the assumption that sport played an important role in the construction of post- war German identities. Moreover, it will be argued that the two German states relied heavily on ideological demarcation from the respective "other" for legitimization. Thus, the thesis will argue that the discourses about the constitution of the team reflect on questions of identity, unity, and division. In order achieve this, Fairclough's method of Critical Discourse Analysis will be used to examine ideological and symbolic content in the discourses on the negotiations between the two National Olympic Committees. Powered by TCPDF (www.tcpdf.org)

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Increased international competitiveness to host sport mega-events indicates their perceived value in stimulating regional and national economic, social and cultural development. In the context of broader governmental public opinion management strategies, sport mega-events hold the potential to mobilize soft power resources of the host country, expressed in values, culture and policies, and engage with and influence the publics of other countries. This thesis investigates the significance of sport mega-events for the host country’s public diplomacy strategies and practice by exploring the concepts of public diplomacy, sport mega-events, soft power and national image within a multi-disciplinary conceptual framework. The analysis of scholarly literature, official and media reports reveals how aspects of reputation, credibility, and legitimacy guide both foreign public opinion and the practice of public diplomacy in conjunction with sport mega-events. Moreover, international reputation of the host nation, including status, prestige and image, appeared to benefit the most as a result of strategic application of sport mega-events to public diplomacy. This can be achieved by proving functional reputation though demonstration of financial and organizational success. Alternatively, social reputation of the host is at risk of sustaining considerable damage as a result of resistance from social activists groups, thus requiring extensive damage control efforts of the host country's image. The conclusions drawn from this study raise significant questions about the potential of sport mega-events being effectively used for public diplomacy and the experience of the host governments, revealing functional competence as having the greatest potential to influence public diplomacy strategy built around hosting sport mega-events.

Title: Aesthetic perceptions on spectator's participation at the XXI Olympic Winter Games in Vancouver, Canada (through photography and mass media) Objective: The purpose of this study was to describe and analyze the group experience of Czech fans who participated as spectators at the XXI Winter Olympics in Vancouver as well as the documentation of this experience in the form of amateur photographic images which were taken during this international event. Variations in the quality of the fans' experience when watching sporting events through mass media, particularly on television, and when engaging in an authentic experience at a live event were also examined. Methods: To provide an overview of pertinent theory, existing literature was reviewed in order to compile data from which comparisons, analyses and syntheses were formed. For the following section concerning empirical information, a file of Czech persons who participated as spectators at the XXI Olympic Winter Games was created. Data was collected in an ethnographic approach. Descriptions utilized for the subsequent investigation of the group's viewing experience were compiled by means of observations documented by the researcher, as a participating member of the group, and through informal interviews which took place during and after the...

Title: Attitudes of Russian Population to Winter Olympic Games in Sochi Objectives: The main objective of this thesis is to determine attitudes of Russian population and residents of Sochi to XXII Winter Olympic Games. Another objective is to show advantages and disadvantages of hosting the Olympic Games and also to make recommendations, which can be used by government and sport institutions while organizing big sports events. Methods: Quantitative sociological research was made for the purpose of this thesis. Research was implemented by written, electronic and oral questioning .Obtained statistics were processed and analyzed. Results: All the findings are compiled into the tables and diagrams in the result part of this diploma work. Keywords: Sociological research, questionnaire, Olympic games 2014, Russia, Sochi

Title: Accomplishments of our cross-country skiing at the Winter Olympic Games Abstract: This thesis is focus on history of Czech and Czechoslovak cross-counrty skiing at the Winter Olympic Games from the first competition at WOG Chamonix 1924 to Vancouver 2010. Using the direct method and the method of content analysis it documents and summarizes the accomplishments of our cross-country representatives. It finds out that representatives of such a small country reached splendid results. But the available literature doesn't mention them as far as they didn't win a medal. Very interesting is the comparison between two skiing generations using the interview with their representatives Kveta Jeriova and Katerina Neumannova. The resulting comparison between their answers reaches a conclusion: the first of them had much harder conditions and worse facilities. In spite of this fact, she proved to be successful but her career was shorter and the number of medals smaller. Keywords: Winter olympic games, history, cross-country skiing, accomplishment

Title: Attitudes of Russian Population to Winter Olympic Games in Sochi Objectives: The main objective of this thesis is to determine attitudes of Russian population and residents of Sochi to XXII Winter Olympic Games. Another objective is to show advantages and disadvantages of hosting the Olympic Games and also to make recommendations, which can be used by government and sport institutions while organizing big sports events. Methods: Quantitative sociological research was made for the purpose of this thesis. Research was implemented by written, electronic and oral questioning .Obtained statistics were processed and analyzed. Results: All the findings are compiled into the tables and diagrams in the result part of this diploma work. Keywords: Sociological research, questionnaire, Olympic games 2014, Russia, Sochi

Title: Analysis of the sporting achievements of young Czech athletes at the European Olympic Youth Festivals (EYOF) and Youth Olympic Games (YOG) following their participation and sports results at Olympics Objectives: The aim of this diploma thesis is to process an overview of the participation and sports results of young Czech athletes at the EYOF and YOG, followed by analysis and statistical evaluation how these athletes got on in competitions of the Olympic Games Methods: Because of the specific topic, structure of the whole thesis and used methods had to be customized to our needs. First two subsections of the analytical part are kind of descriptive-analytic research, therefore it is theoretical work. Other subsections contain statistical-analysis and explanation of the obtained data. This part of the work is based on a secondary analysis of data, and thus it is a research method of qualitative research. Results: In the first part of analytic section we processed on overview of the participation of young athletes and their sport results at the EYOF and YOG between the years 1991 and 2015. Based on this overview we searched for athletes who participated both, EYOG or YOG and Olympics. After that we processed this results as well. Analysis showed us, that the most successful are athletes in...