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Factors affecting the achievement of success in e-tailing in China’s retail industry: a case study of the Shanghai Brilliance GroupXuan, Weibing Unknown Date (has links)
The rapid growth of the internet and e-commerce provide new opportunities for China’s retailers, and a new battle for China’s retail industry has begun. The purpose of this research is to explore the barriers and factors for achieving successful e-tailing in China’s retail industry. Some past studies have investigated the success of e-commerce in the western context. This study aims to partially fill the gap created by the lack of research into e-commerce in the Asian context, by investigating successful e-tailing in China’s retail industry, and is based on a case study of the Shanghai Brilliance Group. Therefore, the research question is ‘How can successful e-tailing in China’s retail industry be achieved?’ Accordingly, three research issues are addressed:Research issue 1: How is e-tailing being used in the Shanghai Brilliance Group?Research issue 2: What are the barriers to the implementation of e-tailing in theShanghai Brilliance Group?Research issue 3: What are the factors for achieving successful e-tailing in theShanghai Brilliance Group?To investigate the research question and the three research issues, the following approaches were applied. Firstly, three parent disciplines were reviewed, namely, ecommerce, retail in China, and e-tailing success factors, in order to generate the research gap and a theoretical model. A theoretical model was developed, which included six factors and their variables. These six factors are: senior management factors, organisational factors, e-commerce strategies, external factors, consumer factors, and ecommerce system measurements. Secondly, the primary data for this research were collected from interviews (16 in-depth interviews and 3 focus group interviews) and a survey questionnaire (200 valid questionnaires).The findings for the first research issue showed that e-commerce is poorly implemented in the Shanghai Brilliance Group and its subsidiaries, but that e-commerce in the supermarket subsidiaries is more advanced than in the department stores. Only one department store is offering online shopping to their customers, while both supermarket subsidiaries offer online shopping. The rest of the department stores only use websites for advertising and promotion, or for limited customer service, such as award point checking. Moreover, only the Oriental Shopping Centre and Lian Hua Supermarket have specific teams or an out-sourced company controlling their e-commerce project. This shows that e-commerce is not being taken seriously in the Shanghai Brilliance Group to date.In relation to the second research issue, a total of nineteen barriers were identified from the interview data. Those barriers can be divided into two categories, namely, external barriers and internal barriers. Most of those barriers are consistent with those mentioned in the literature. However, some new barriers emerged from the data analysis process, including the mission of the organisation, and high profit objectives.The findings in relation to research issue 3 identified other important factors of e-tailing, besides those barriers answered in research issue 2. Most of the success factors reviewed in the literature were confirmed by the collected data and in addition, some new variables were explored. Overall, six groups of factors and 64 variables were addressed in this research as success factors for e-tailing. This included 57 out of the 59 variables which were previously mentioned in the literature and seven emergent variables.This research has made a contribution to both the theory and practice of e-tailing.Through qualitative analysis, this research not only identifies the important factors of e-tailing, but also generates a comprehensive model to guide the implementation of e-tailing by China’s retailers, especially the Shanghai Brilliance Group. Furthermore, this is the first study to investigate successful e-tailing in China’s retail industry. Accordingly, the proposed framework of this study provides a foundation for future research.
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Environmental Friendliness as a Marketing StrategyHess, Elin, Timén, Peter January 2008 (has links)
People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. This has led to that inter-net is one of the important tools to gather information and knowledge, among other things environmental issues. With such aspects in mind the authors found it interesting to investigate if companies could use internet as a marketing tool for environmental friendly products. Therefore the purpose of this thesis is to: investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s. In order to fulfil the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were visited and ex-amined. The used theoretical framework is focused on value and green marketing. How to create a specific value is often the core when formulating and creating a strategy for a company. Green marketing is such marketing that include environmental concerns in the marketing offers. The sales of ecological food has increased and according to SCB (2006) represented 6 Billions in revenue between 2004 and 2005. The literature indicates that green marketing have to change and become more like conventional marketing, in order to reach the larger consumer segments. As a supplement to this theory, a section with home and webpage de-sign and chromatics are added. The analysis and conclusion showed that there were some differences in how the re-searched companies used green marketing. Two of the companies used their webpage’s and displayed environmental awareness, while two had a clear focus on price. One company had a health focus. It was also found that there are differences between the messages and information on the home and webpage’s, compared to the findings in the stores. What also was found was that green marketing not only should target the already green consumers, but instead aim at the larger consumer segment. To do this green marketing should become more like conventional marketing and not only focus on the product, but also other value factors. The findings also suggest that the companies could use their home and webpage’s to a higher extent than they do today.
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Customers' logistics service requirements and logistics strategies in the Swedish sawmill industryGustafsson, Åsa January 2006 (has links)
The future of the sawmill industry is uncertain; this is partly due to its internal structural changes, but also due to structural changes amongst their customers. Concurrently, competition within the industry is increasing, and therefore focus is constantly being placed on reducing costs and leveraging economies of scale. However, in order for sawmills to benefit from economies of scale, it is necessary to work with a well thought-out logistics strategy. This doctoral dissertation aims at identifying and describing the customers' logistics service requirements as well as describing and analyzing logistic strategies in the sawmill industry. The dissertation identifies and defines some of the sawmills customers' logistics service requirements and establishes a theoretical framework for logistics strategies, as well as it studies logistics strategies in the sawmill industry. House-builders and traditional retailers appear to focus on similar logistics service requirements, whereas the logistics service requirement of the DIY multiple retailers differ. Furthermore, this dissertation provides a general definition of logistics strategy that has been operationalized by generic logistics strategies. The sawmill industry makes use of generic logistics strategies such as differentiation and postponement. The individual sawmills ought to consider improving their process performance by implementing additional generic logistics strategies as well as increasing their utilization of generic logistics strategies that are already implemented. The sawmill industry's utilization of generic logistics strategies is however restricted by its own supplier market (including uncertainties of quality of incoming material), and also by the inherent nature of commodity products, as well as divergent material flows.
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From Cravens to Veterans : A study of Swedish retailers' international purchasing activitiesStener, Fanny, Hjälmner, Therese January 2009 (has links)
Introduction As the world is becoming increasingly integrated, many firms search for partners overseas with hope to find benefits. Internationalization is today the industrial norm, and in this new and ever-expanding environment, international purchasing has become a major challenge that firms have to face in their daily operations. Yet, despite the growing importance of international purchasing by retailers, previous studies have mainly focused on international purchasing by manufacturing firms, and as the authors have acknowledge the retailers' significance on the national markets, a gap has been identified. Purpose The purpose of this thesis is to examine and map out the current state of Swedish retailers' international purchasing activities. Method In order to fulfill the purpose, a quantitative research was chosen. In total, 74 telephone interviews have been conducted, resulting in a response rate of 80 percent. The sample was based on the 120 largest retailers in Sweden, with regards to turnover. Conclusion Swedish retailers have been grouped into four distinctive clusters; the Veterans, the Freshmen, the Cravens, and the Intellectuals. Each cluster showed clear and specific characteristics that distinguished them from each other. One common feature existed; regarding what risks that were connected with international purchasing. Almost everyone highlighted the loss of control, due to long distances, as being the main risk with international purchasing. The different clusters had diverse suggestions for how to overcome this; the Veterans focused on long-term relationship-building, the Freshmen spread their purchasing activities on multiple suppliers, the Cravens contracted trade companies to take the risk, and the Intellectuals invested in a high level of integration among all actors involved.
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UPPLEVD MARKNADSKOMMUNIKATION OCH RELATION GENOM SOCIALA MEDIER / PERCEIVED MARKETING COMMUNICATIONAND RELATION THROUGH SOCIAL MEDIAKarlsson, Therése, Michelle, Xu January 2012 (has links)
Syfte: Syftet med den studie är att få en djupare förståelse för hur den förändrade kommunikationsmöjligheten via Facebook upplevs av kunder och företag inom dagligvaruhandeln. Vidare är syftet att också få en djupare förståelse för hur dessa upplevelserpåverkar relationen mellan kund och företag inom dagligvaruhandeln. Metod: Studien bygger på både en kvantitativ och kvalitativ undersökningsmetod. Undersökningen har genomförts med både enkät och intervjuer, på två företag och 17 kunder. Resultat: Både kunder och företag är överens om att företag ska ha Facebooksidor, och det ärviktigt att företagen är aktiva på dessa. Däremot är de inte överens om vad huvudsyftet med Facebooksidorna faktiskt är, företagen respektive kunderna har olika önskemål. Båda tror att Facebooksidan kan bidra till en ökad relation men om det i praktiken gör det, varierar pågrund av personliga upplevelser och åsikter. Begränsningar: Resultatet är endast baserat på två svenska dagligvaruhandelsföretag och desskunder. Studien går inte att generalisera eftersom det är för få komponenter som undersökts. Praktiska implikationer: Resultatet kan användas av företag inom den svenskadagligvaruhandeln. Kunder kan också ha nytta av denna studie ifall djupare kunskap om detbelysta ämnet önskas. Ä ven andra företag som är i planeringsstadiet med att börja använda sigav Facebooksidor kan ha nytta av denna studie. Originalitet: Andra liknande studier har gjorts, dock har de flesta av dem huvudsakligenbelyst företagsperspektivet. Denna studie behandlar både företags- och kundperspektiv för attfå fram resultat från båda håll. / Objective: The purpose is to gain a deeper understanding concerning the changes to communication and how these changes are perceived from customers and retail companies.Furthermore the intention is to see if these experiences affect the relationship between customer and company through Facebook. Methodology: This study is based on a combination of quantitative and qualitative approach. Data has been collected with surveys and interviews from two Swedish retail companies and 17 of their customers also participated. Findings: The findings are that both companies and customers agree regarding the importanceof a company Facebookpage. They also believe the significance of a company being constantly active as well. Though they disagree about the main purpose with the company Facebookpage since the customers and companies’ expectations differ. Both parties believe that the company Facebookpage has the possibility to improve the relation however it seemsto depend on personal experiences and opinions when applying to reality-cases. Research Limitations: The result is based upon the answers from only two Swedish retail companies and their customers. Because of the few components involved the findings cannot be generalized. Practical Implications: The result can be of use to other companies within the Swedish retail industry. It may also prove useful to customers for the purpose of gaining further knowledge.The results might also provide guidance and insight to companies which are in the planningprocess or contemplating of creating a Facebook page. Originality: Similar studies have been conducted though most of them put their focus mainly from a company perspective. This study focuses on both company and customer perspective gaining understanding from both sides.
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The Study on Mergers and Acquisitions Strategy with Resource-Based View - The Case Study of Amazon.comLin, Chia-Chen 01 July 2011 (has links)
According to World Bank statistics, internet user occupied a quarter of the world population in 2008. In 2010, the number of internet users will be over two billion people. This group will become potential online shopping customers. Online shopping in global market keeps growing. Online shopping has become a trend. The business model of E-continues is facing highly challenge in this market. Enterprises need to look for sustainable way to keep their business continuously growth. This research is based on the external analysis of online retail industry in the U.S.A and the internal analysis of the core resources of the Amazon.com to evaluate the key factors of online M&A targets, to adjust the strategy in highly competitive industry, to utilize the resources acquired by Amazon.com to build up competitive advantage and to implement the effectiveness of strategy. The study mainly research 13 companies acquired by Amazon.com from 2008 to April 2011 on the relationship between core resources and competitive advantage.
The study concludes that M&A motivation of Amazon.com is to extend product line, to enter new markets, to obtain the necessary resources and capabilities, to expand the operation scale of the industry.
According to the findings and conclusions, the suggestions of the study as followed.
1. In Chinese digital content industry: firms should be focus on content development to build up the competitive advantage of digital content platform. Meanwhile the digital content can be used in each e-reader. In addition, the firms can cooperate with telecommunications firms to provide added-value service.
2. The study found that many internet companies differentiate customer service and build trust from customer by online services to create competitive advantage like creating user community to share knowledge and resources; using word of mouth marketing to attract new customers. Executives should focus on their customer-orientated service to meet market demand.
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Environmental Friendliness as a Marketing StrategyHess, Elin, Timén, Peter January 2008 (has links)
<p>People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. This has led to that inter-net is one of the important tools to gather information and knowledge, among other things environmental issues.</p><p>With such aspects in mind the authors found it interesting to investigate if companies could use internet as a marketing tool for environmental friendly products. Therefore the purpose of this thesis is to:</p><p>investigate if and how companies display environmental friendliness in their marketing strategy and how it is presented on their company webpage’s.</p><p>In order to fulfil the purpose five general dealer’s home and webpage’s were examined. As a supplementing research one store for each of the five general dealers were visited and ex-amined.</p><p>The used theoretical framework is focused on value and green marketing. How to create a specific value is often the core when formulating and creating a strategy for a company. Green marketing is such marketing that include environmental concerns in the marketing offers. The sales of ecological food has increased and according to SCB (2006) represented 6 Billions in revenue between 2004 and 2005. The literature indicates that green marketing have to change and become more like conventional marketing, in order to reach the larger consumer segments. As a supplement to this theory, a section with home and webpage de-sign and chromatics are added.</p><p>The analysis and conclusion showed that there were some differences in how the re-searched companies used green marketing. Two of the companies used their webpage’s and displayed environmental awareness, while two had a clear focus on price. One company had a health focus. It was also found that there are differences between the messages and information on the home and webpage’s, compared to the findings in the stores. What also was found was that green marketing not only should target the already green consumers, but instead aim at the larger consumer segment. To do this green marketing should become more like conventional marketing and not only focus on the product, but also other value factors. The findings also suggest that the companies could use their home and webpage’s to a higher extent than they do today.</p>
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Individual innovativeness and leadership supportBrunner, Sabine 11 September 2015 (has links) (PDF)
The overall research objective is motivated by two simultaneous developments. On the one hand, due to globalization and fast changing markets, organizations face increasing pressure to stay competitive and to survive in these fast changing environments. To innovate, organizations rely on recruiting and developing their workforce. As the individual is the source of innovation, an ever increasing emphasis is placed upon individual innovativeness and in particular in the investigation of sources of individual innovativeness. Leaders are essential in the promotion of employees´ innovativeness and leadership is proposed as one of the most influential predictors of individual innovativeness. In the view of innovation pressure and demographic changes, it is important for organizations to shed light on their young professionals, especially on their young professionals’ innovativeness, as they are the future workforce. This is especially important for leaders who aim to support the innovativeness of their young professionals. Nevertheless, the importance of young professionals’ innovativeness in the retail industry is still underestimated. Hence, organizations and especially leaders may benefit greatly from being aware of their young professionals’ innovativeness as one possibility to face the challenges of innovation pressure.
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Factors affecting the achievement of success in e-tailing in China’s retail industry: a case study of the Shanghai Brilliance GroupXuan, Weibing Unknown Date (has links)
The rapid growth of the internet and e-commerce provide new opportunities for China’s retailers, and a new battle for China’s retail industry has begun. The purpose of this research is to explore the barriers and factors for achieving successful e-tailing in China’s retail industry. Some past studies have investigated the success of e-commerce in the western context. This study aims to partially fill the gap created by the lack of research into e-commerce in the Asian context, by investigating successful e-tailing in China’s retail industry, and is based on a case study of the Shanghai Brilliance Group. Therefore, the research question is ‘How can successful e-tailing in China’s retail industry be achieved?’ Accordingly, three research issues are addressed:Research issue 1: How is e-tailing being used in the Shanghai Brilliance Group?Research issue 2: What are the barriers to the implementation of e-tailing in theShanghai Brilliance Group?Research issue 3: What are the factors for achieving successful e-tailing in theShanghai Brilliance Group?To investigate the research question and the three research issues, the following approaches were applied. Firstly, three parent disciplines were reviewed, namely, ecommerce, retail in China, and e-tailing success factors, in order to generate the research gap and a theoretical model. A theoretical model was developed, which included six factors and their variables. These six factors are: senior management factors, organisational factors, e-commerce strategies, external factors, consumer factors, and ecommerce system measurements. Secondly, the primary data for this research were collected from interviews (16 in-depth interviews and 3 focus group interviews) and a survey questionnaire (200 valid questionnaires).The findings for the first research issue showed that e-commerce is poorly implemented in the Shanghai Brilliance Group and its subsidiaries, but that e-commerce in the supermarket subsidiaries is more advanced than in the department stores. Only one department store is offering online shopping to their customers, while both supermarket subsidiaries offer online shopping. The rest of the department stores only use websites for advertising and promotion, or for limited customer service, such as award point checking. Moreover, only the Oriental Shopping Centre and Lian Hua Supermarket have specific teams or an out-sourced company controlling their e-commerce project. This shows that e-commerce is not being taken seriously in the Shanghai Brilliance Group to date.In relation to the second research issue, a total of nineteen barriers were identified from the interview data. Those barriers can be divided into two categories, namely, external barriers and internal barriers. Most of those barriers are consistent with those mentioned in the literature. However, some new barriers emerged from the data analysis process, including the mission of the organisation, and high profit objectives.The findings in relation to research issue 3 identified other important factors of e-tailing, besides those barriers answered in research issue 2. Most of the success factors reviewed in the literature were confirmed by the collected data and in addition, some new variables were explored. Overall, six groups of factors and 64 variables were addressed in this research as success factors for e-tailing. This included 57 out of the 59 variables which were previously mentioned in the literature and seven emergent variables.This research has made a contribution to both the theory and practice of e-tailing.Through qualitative analysis, this research not only identifies the important factors of e-tailing, but also generates a comprehensive model to guide the implementation of e-tailing by China’s retailers, especially the Shanghai Brilliance Group. Furthermore, this is the first study to investigate successful e-tailing in China’s retail industry. Accordingly, the proposed framework of this study provides a foundation for future research.
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Factors affecting the achievement of success in e-tailing in China’s retail industry: a case study of the Shanghai Brilliance GroupXuan, Weibing Unknown Date (has links)
The rapid growth of the internet and e-commerce provide new opportunities for China’s retailers, and a new battle for China’s retail industry has begun. The purpose of this research is to explore the barriers and factors for achieving successful e-tailing in China’s retail industry. Some past studies have investigated the success of e-commerce in the western context. This study aims to partially fill the gap created by the lack of research into e-commerce in the Asian context, by investigating successful e-tailing in China’s retail industry, and is based on a case study of the Shanghai Brilliance Group. Therefore, the research question is ‘How can successful e-tailing in China’s retail industry be achieved?’ Accordingly, three research issues are addressed:Research issue 1: How is e-tailing being used in the Shanghai Brilliance Group?Research issue 2: What are the barriers to the implementation of e-tailing in theShanghai Brilliance Group?Research issue 3: What are the factors for achieving successful e-tailing in theShanghai Brilliance Group?To investigate the research question and the three research issues, the following approaches were applied. Firstly, three parent disciplines were reviewed, namely, ecommerce, retail in China, and e-tailing success factors, in order to generate the research gap and a theoretical model. A theoretical model was developed, which included six factors and their variables. These six factors are: senior management factors, organisational factors, e-commerce strategies, external factors, consumer factors, and ecommerce system measurements. Secondly, the primary data for this research were collected from interviews (16 in-depth interviews and 3 focus group interviews) and a survey questionnaire (200 valid questionnaires).The findings for the first research issue showed that e-commerce is poorly implemented in the Shanghai Brilliance Group and its subsidiaries, but that e-commerce in the supermarket subsidiaries is more advanced than in the department stores. Only one department store is offering online shopping to their customers, while both supermarket subsidiaries offer online shopping. The rest of the department stores only use websites for advertising and promotion, or for limited customer service, such as award point checking. Moreover, only the Oriental Shopping Centre and Lian Hua Supermarket have specific teams or an out-sourced company controlling their e-commerce project. This shows that e-commerce is not being taken seriously in the Shanghai Brilliance Group to date.In relation to the second research issue, a total of nineteen barriers were identified from the interview data. Those barriers can be divided into two categories, namely, external barriers and internal barriers. Most of those barriers are consistent with those mentioned in the literature. However, some new barriers emerged from the data analysis process, including the mission of the organisation, and high profit objectives.The findings in relation to research issue 3 identified other important factors of e-tailing, besides those barriers answered in research issue 2. Most of the success factors reviewed in the literature were confirmed by the collected data and in addition, some new variables were explored. Overall, six groups of factors and 64 variables were addressed in this research as success factors for e-tailing. This included 57 out of the 59 variables which were previously mentioned in the literature and seven emergent variables.This research has made a contribution to both the theory and practice of e-tailing.Through qualitative analysis, this research not only identifies the important factors of e-tailing, but also generates a comprehensive model to guide the implementation of e-tailing by China’s retailers, especially the Shanghai Brilliance Group. Furthermore, this is the first study to investigate successful e-tailing in China’s retail industry. Accordingly, the proposed framework of this study provides a foundation for future research.
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