Although the adverse health effects of cigarette smoking are well known, many college students continue to initiate and maintain cigarette smoking. While some college students are making quit attempts, they have limited success. Past research has identified graduation as one life event around which college students plan to quit smoking. Therefore, the college senior may be at a reachable moment related to cessation interventions. It was one purpose of the present study to examine whether attitudes, self-efficacy, and subjective norms might influence a college senior's intention to quit smoking at graduation. Past research has also identified friends and peers as an influencing factor related to initiation and maintenance of student smoking. A second purpose was to examine the influence of peer group norms and strength of group identification on intentions to quit smoking among college seniors. The theory of planned behavior provided the theoretical framework for the study. Using a nonexperimental cross sectional design, data were collected from 573 undergraduate college seniors via a web-based survey. Sixty three percent of the respondents were female and thirty seven percent were male. Of respondents, 26.5% (n= 152) reported being current smokers (had smoked at least one cigarette in the last thirty days) and of the current smokers, 48.7% (n=74) were daily and 51.3% (n=78) were occasional smokers. Independent sample t–tests revealed that, although the original hypothesis (daily smokers would have more positive intentions toward quitting than nondaily smokers) was not supported, nondaily smokers did have more positive intentions to quit smoking than daily smokers. When intentions were examined by sex, no statistical difference was found between males and females in intentions to quit smoking at graduation. Multiple regression revealed that the attitude a smoker holds about quitting was the strongest predictor of quitting intentions, followed by the confidence in one's ability to quit (self-efficacy). The importance of the beliefs held by important others (subjective norms) about quitting was also predictive of intentions to quit, but to a lesser extent than attitudes and self-efficacy. Respondents chose a “most important peer group” (i.e. people I live with, other students in my major), which they used to answer survey questions related to peer group norms and strength of group identification. When group norms and strength of group identification variables were entered into multiple regression, the effects of group norms and group identification were not significant predictors. Strength of group identification was not found to be a moderating variable for group norms when predicting intentions to quit cigarette smoking. The present study used two concepts (subjective norms and group norms) to examine social influence on behavioral intentions. Future studies will be useful in establishing how social influences can best be conceptualized.

Land managers are facing increasing visitation rates on the resources under their care resulting in associated impacts and complex management challenges. As the Shawnee National Forest (SNF) management team updates and revises the 2006 SNF Land and Resource Management Plan, understanding influences on visitor attitudes and behaviors becomes essential. This dissertation presents findings and associated planning recommendations from three social science research efforts on the SNF. The first manuscript examined the effects of the knowledge of, and attitudes towards, Leave No Trace (LNT), as well as visitor perceptions of effectiveness and difficulty to perform minimum impact practices, on the intentions of visitors to perform future minimum impact behaviors. A survey instrument was deployed at ten different recreation sites on the forest to measure the variables of interest. Results indicated that visitor attitudes toward the appropriateness of practicing LNT, perceptions of effectiveness of LNT practices and beliefs pertaining to the ease of LNT practice do, to an extent, influence visitor behavioral intentions. The second manuscript examined the relationships within, and influences of, levels of recreation specialization, place bonding and origin of introduction to the sport of rock climbing on the environmental awareness of climbers. Results indicated that climbers are aware of ecological conditions at Jackson Falls, SNF. Origin of introduction was not a direct influence on impact awareness, as were the constructs of specialization and place, however it was correlated with both constructs suggesting a possible indirect influence. When combined, the constructs of specialization and place influenced climber awareness, albeit the influence was small. Moreover, as the combination of these constructs served as a better predictor than each alone, underlying drivers of influence within each construct is suspected. Recommendations for further research that deconstructs recreation specialization and place bonding are discussed. The third manuscript addressed relationships within, and influences of: past experience; economic investment; skill; centrality to lifestyle; commitment; place familiarity, belongingness, identity, dependence, and rootedness; origin of introduction and knowledge of LNT on rock climbers’ attitudes and self-reported onsite behaviors. Origin was not a direct influence on attitudes or behaviors. Knowledge was correlated with behaviors. While several relationships between variables were uncovered, predictive potential of variables on attitude and behavior was small. Exploratory Factor Analysis was conducted uncovering four underlying unobservable factors within the variables. A proposed model and associated implications are discussed. Management recommendations emerging from this dissertation, including strategies for indirect management opportunities such as persuasive messaging and minimum impact education efforts as well as opportunities for adaptive co-management opportunities with area recreation advocacy groups, were discussed in the concluding chapter.

Family enterprises comprise the majority of business organizations around the globe and provide significant economic benefit. Yet, continuity and stability with the family business rarely surpasses the second generation. This phenomenon leads to an understanding of the importance of succession. This study suggests transgenerational entrepreneurship and the opportunity for innovation with successive generations may resolve the long-term challenges that confront family businesses in transition. Transgenerational entrepreneurship occurs when families develop and implement entrepreneurial mindsets and capabilities across generations. Utilizing a sample of potential successor of family-owned businesses in the United States from MTurk, this study examines the relationships of entrepreneurial intention and opportunity for innovation on the succession decision made by the potential successor. The study also examines the moderating role of organizational contextual factors that impact the transgenerational entrepreneurship decision.

The purpose of this study was to assess the intention to exercise among ethnically and racially diverse community college students using the Theory of Planned Behavior (TPB). In addition to identifying the variables associated with motivation or intention of college students to engage in physical activity, this study tested the model of the Theory of Planned Behavior, asking: Does the TPB model explain intention to exercise among a racially/ethnically diverse group of college students? The relevant variables were the TPB constructs (behavioral beliefs, normative beliefs, and control beliefs), which combined to form a measure of intention to exercise. Structural Equation Modeling was used to test the predictive power of the TPB constructs for predicting intention to exercise. Following procedures described by Ajzen (2002), the researcher developed a questionnaire encompassing the external variables of student demographics (age, gender, work status, student status, socio-economic status, access to exercise facilities, and past behavior), major constructs of the TPB, and two questions from the Godin Leisure Time Questionnaire (GLTQ; Godin & Shephard, 1985). Participants were students (N = 255) who enrolled in an on-campus wellness course at an urban community college. The demographic profile of the sample revealed a racially/ethnically diverse study population. The original model that was used to reflect the TPB as developed by Ajzen was not supported by the data analyzed using SEM; however, a revised model that the researcher thought was theoretically a more accurate reflection of the causal relations between the TPB constructs was supported. The GLTQ questions were problematic for some students; those data could not be used in the modeling efforts. The GLTQ measure, however, revealed a significant correlation with intention to exercise (r = .27, p = .001). Post-hoc comparisons revealed significant differences in normative beliefs and attitude toward exercising behavior between Black students and Hispanic students. Compared to Black students, Hispanic students were more likely to (a) perceive “friends” as approving of them being physically active and (b) rate being physically active for 30 minutes per day as “beneficial”. No statistically significant difference was found among groups on overall intention to exercise.

Objective: To describe the intention for healthy eating and its correlates among southern Appalachian teens. Methods: Four hundred sixteen adolescents 14 to 16 years old were surveyed with self-administered questionnaires. Results: About 30% of the adolescents surveyed had definite intentions to eat healthfully during the next 2 weeks. The scales for perceived behavior control, attitude, perceived eating habits of significant others, and social support were shown to be fairly reliable (Cronbach's α=0.60 to 0.88). Perceived behavior control and attitude were positively associated with the intention for healthy eating. Conclusions: Better behavior control and more positive attitude may lead to a stronger intention for healthy eating.

Energy drink consumption has become an increasing problem in the United States; the overconsumption of these products can lead to a myriad of health issues. Anxiety, increased heart rate, myocardial infarction, and death have been associated with consumption of energy drinks. With the health risks linked to energy drink consumption, understanding the use of these drinks is an important area of research. Few studies have reported on energy drink consumption patterns of college students as well as the perceptions of energy drinks on college campuses. It is important to understand the perceptions of energy drinks to assist in determining the reasoning behind the consumption of these drinks. This study used the Theory of Planned Behavior (TPB) as a conceptual framework to study college students’ energy drink consumption. The purpose of this study was to contribute to the increasing level of knowledge concerning college students and consumption of energy drinks using the TPB, which contains the constructs of attitude, subjective norms, perceived behavioral control, and intention. The goal of the research was to further understand the role of energy drink consumption in the college student population. Students in this study (N = 629) completed an electronic questionnaire during August 2015. Results indicated that 74.2% of participants had consumed an energy drink at some point during their life, while 47.1% had consumed an energy drink in the past 12 months. Only 2.5% of participants drank energy drinks daily and 37% reported consuming energy drinks once a month. The largest group of participants (32.4%) reported 13-15 years of age as the first time they consumed energy drinks. Males were more likely to consume energy drinks than females. Logistic regression determined the constructs of attitude, perceived behavioral control, and intention were significant predictors of energy drink consumption. This indicated that students’ attitude, perceived behavioral control, and intention predicted the behavior of consuming energy drinks in the past 12 months. The results of this study may be utilized to address college student engagement in adverse health behaviors, such as the consumption of energy drinks.

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U.S. colleges and universities have hosted international students from all over the world. Along with the increase of international student enrollment, campus counselors are challenged with identifying the students who need professional help but are reluctant to utilize their campus counseling services (Zhang and Dixon, 2003; Mitchell et al., 2007). Employing the Theory of Planned Behavior (TPB), the current study investigated Virginia Tech international students' help-seeking process in terms of their attitudes toward counseling services, subjective norms, and perceived behavioral control. A total of 132 international students completed a cross-sectional online survey. Contrary to TPB, the results indicated that attitudes toward help-seeking and subjective norms were not correlated with help-seeking intentions. Perceived behavioral control, however, was identified as a predictor of international students' willingness to seek professional help. Intentions and perceived behavioral control were not predictors of international students' utilization of the Thomas E. Cook Counseling Center. The correlation between acculturation and self-stigma with international students'] help-seeking intentions and behaviors was insignificant. Gender was a marginally significant predictor of help-seeking behavior. Previous experience of counseling services was strongly correlated with international students' help-seeking intentions and behavior. The majority of Virginia Tech international students reported emotional issues as their biggest challenge while studying in the U.S. Overall, as the first study which investigated international students' help-seeking process within the Theory of Planned Behavior framework, the present research expanded the literature about foreign students' adjustment issues and utilization of their campus counseling services. Limitations, future directions, and general implications were addressed. / Master of Arts

College alcohol abuse continues as a major public-health concern. Theory-driven research is necessary to address the severe negative consequences of this college drinking. One theory that offers particular promise is the theory of planned behavior (TPB). This theory posits that attitudes, perceived behavioral control, subjective norms, and intentions are the causal underpinnings of behavior. The current research investigates the utility of this theory in predicting college-student drinking behavior and investigates the potential benefit of including "motives" as an additional theoretical construct. In total, 316 students completed two electronic surveys. The first survey measured participants" standing on TPB constructs and motives. The second survey, administered two weeks later, asked participants about their alcohol consumption over the prior two weeks. Results not only shed light on the severity of the college drinking culture, but also offered a potential theoretical mechanism to promote positive behavior change. While the average participant reported consuming alcohol at binge drinking levels, the TPB with the inclusion of motives offered promise. Using structural equation modeling, this proposed model explained 71% of the variance in drinking intentions and 83% of the variance in self-reported drinking behavior in the follow-up survey. Motives added significantly to this model, indicating future TPB studies may benefit from including motives as an additional theoretical construct. / Master of Science